Marla Lewis

Experience

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  WyHy Federal Credit Union

  May 1993 - Nov 1998

  MARKETING DIRECTOR

  Marketing for a financial institution developed for highway department employees.Increased Assets by $29 Million (50%) through strategic marketing plansIncreased loan to share ratio from 68% to 96% in five yearsSaved over $10,000/year by researching and completing conversion to a new statement processing vendorIncreased membership by 15% by developing and implemented new employee group programDeveloped a comprehensive product and service manual and a cross sales and tracking programAssisted with conversion to new in-house data processor, implementation of 3 new ATMs, new building project and relocation Show less

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  STUDENT LOAN CORPORATION

  Nov 1998 - Apr 1999

  MARKETING ASSOCIATE

  Increased market penetration through state-wide travel to colleges and financial institutions to sell student loan programsDecreased after-school loan defaults by teaching orientations to students about financial responsibilities associated with student loans and repayment processesPlanned, designed and edited marketing collateral and the newsletter Responsible for planning events and trade shows, open houses and educational training programs.

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  Western Vista FCU

  Apr 1999 - Dec 2006

  Western Vista FCU is an $85 Million financial institution serving over 10,000 members in Wyoming and globally. Responsible for business development, managing marketing and public relations budget of over $160,000. Achieved Asset Growth of $38 Million (54.6%)Achieved Deposit Growth of $27 Million (59%)Loan Growth $27 Million (54%)Manages and oversees business development and acquisitions plans for membership growth of over 20%Uses strategic planning to develop, implement, and manage detailed marketing plan and budget to meet short and long-term marketing objectivesMember of management team; Coordinates with VP of Operations and VP of Lending to develop and implement marketing programs and develop new productsAnalyzes competitive products/services, pricing and distribution. Directs all marketing, public relations, business development, advertising and sales promotions; Plans and implements special events and trade showsDesigns and develops marketing materials: newsletters, brochures, branch displays, Web site administration and content Show less

  • Marketing Manager

    Apr 1999 - Dec 2006

  • MARKETING MANAGER

    Apr 1999 - Dec 2006
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  BUSINESS LEADERSHIP NETWORK

  Jan 2007 - Aug 2011

  EXECUTIVE DIRECTOR

  Hired to bring new programs and business services to a Chamber needing re-vitalization and increased positive community awareness. Managed Chamber and Visitor Center’s day-to day operations, membership sales, budgets, financials, reports for the board, accounts payable/receivable and develop monthly financials. Formulated, planned, and organized programs and activities; recommended and administered policies. Generated memberships by establishing and maintaining positive beneficial working relationships with members, community leaders, elected officials, private and public agencies. • Responsible for managing all office administration, correspondence, customer service and day-to-day operations. • Responsible for leading and management of 2 chamber staff, 2 visitor’s center staff, and hundreds of volunteers/committee members. • Formulated objectives, programs, and policies, and stimulated the work of committees, staff and other groups to accomplish the annual program of work. • Made public addresses and presentations to community service organizations, professional and civic groups promoting the Chamber mission and representing the interest of the board and membership.• Planned, organized, conducted and lead annual strategic planning retreat for the board and updated strategic plan. Implemented strategic plan deploying human and fiscal resources toward accomplishment of goals and objectives. • Motivated and recruited volunteers to provide on-site assistance and to serve on Chamber committees. Show less

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  Ruidoso Valley Chamber of Commerce

  Aug 2011 - Feb 2012

  Executive Director

  Hired to bring new programs and business services to a Chamber needing re-vitalization and increased positive community awareness. Managed Chamber and Visitor Center day-to day operations, membership sales, budgets, financials, reports for the board, accounts payable/receivable and develop monthly financials. Formulated, planned, and organized programs and activities; recommended and administered policies. Generated memberships by establishing and maintaining positive beneficial working relationships with members, community leaders, elected officials, private and public agencies. • Responsible for managing all office administration, correspondence, customer service and day-to-day operations. • Responsible for leading and management of 2 chamber staff, 2 visitor’s center staff, and hundreds of volunteers/committee members. • Formulated objectives, programs, and policies, and stimulated the work of committees, staff and other groups to accomplish the annual program of work. • Made public addresses and presentations to community service organizations, professional and civic groups promoting the Chamber mission and representing the interest of the board and membership.• Planned, organized, conducted and lead annual strategic planning retreat for the board and updated strategic plan. Implemented strategic plan deploying human and fiscal resources toward accomplishment of goals and objectives. • Motivated and recruited volunteers to provide on-site assistance and to serve on Chamber committees. Show less

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  Chandler Chamber of Commerce

  Nov 2012 - May 2013

  Membership Development

  • Business Development: Generating new Chamber members, and retention of existing memberships.• Lead a weekly Business Networking Group• Promoted and advocated for all Chamber programs and services

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  Maricopa Chamber Of Commerce

  May 2013 - Jan 2016

  I was successful in bringing the Maricopa Chamber of Commerce from near insolvency to a completely self-funded and fully-functioning non-profit business resource, in just less than three years, guided by implementation of a business value matrix and sustainable business development plan.

  • President/CEO

    May 2013 - Jan 2016

  • Chief Operations Officer

    May 2013 - Oct 2014
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  Adobe Blinds

  Dec 2016 - Jul 2018

  Store Manager

  Hired as COO to assist the re-set of the Chamber and to develop programs and services to transition Chamber out of insolvency. Promoted to President/CEO in December 2014. Completed a financial turnaround for the Chamber, bringing it to a self-fund organization in less than three years. Increased the organization’s profitability by increasing membership sales, donations and sponsorships for programs and events, and through improved business and community relationships.• Implemented a Business Value Matrix for managing services and programs in three target areas: Business Services, Civic Engagement, and Community Impact. • Responsible for leading and management of chamber staff, visitor’s center staff, and hundreds of volunteers/committee members. • Responsible for managing all office administration, correspondence, customer service and day-to-day operations. • Completed total Chamber rebranding and program reset, including renewed public awareness and community partnerships, new logo, and facilitated the relocation of the Chamber office to more desirable business location. Show less

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  Dillard's

  Jul 2018 - Mar 2019

  Area Sales Manager

  Retail Sales Manager for two departments of the store: responsible for daily sales growth, reporting and organizing departments, managing all department associates, and recruiting new hires with strong sales and customer service skills. Lead and trained associates in merchandising, new product and floor-plan expectations, and sales techniques as per company directives. Assisted with training of new hires and encouraged personal growth through specific sales techniques and initiatives. Assisted with conversion of this store to a Dillard’s Clearance store in spring 2019 resetting the store fixtures, department re-sizing and layouts. Show less

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  Habitat for Humanity of the Eastern Big Horns

  Jul 2019 - Jan 2023

  ReStore Manager

  As ReStore manager, I was hired to lead growth in sales, donations, and community awareness for Habitat for Humanity ReStore in Sheridan County. I lead our team to record net-sales for three consecutive years at the ReStore, and during the third year we exceeded our net-sales goals by $50,000. This growth enabled us to move our operations in the fall of 2022 into a larger and more accessible facility, designed to bring all the Habitat programs under one roof, while allowing future room for growth. I expanded my skills with continued education training, including “Competent Person” Certification (Included OSHA and Safety Supervision) and employee management skills. • Responsible for managing all office administration, day-to-day operations, correspondence, and customer service. • Responsible for all operations of the store: community outreach to drive sales and donations; leading customer service to grow sales and profits; marketing and fundraising; financial growth, training and development of all staff and volunteers. • Prepared and delivered presentations in individual or group settings to create and expand relationships with current and prospective donors, civic/business organizations, government bodies and other non-profit organizations. • Generated revenue through the sale of donated, reclaimed and purchased building materials, appliances, furniture, home décor, and tools. • Maintained a positive, energetic workplace environment for staff and volunteers. • Directed the work and success of a very diverse group of volunteers and staff. • Maintained a safe work environment and supervises maintenance of facility/equipment. • Excellent leadership skills in associate selection, training, coaching, and development. Show less

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  Cascades Living Group

  May 2023 - Feb 2024

  Community Relations Director

  As the CRD, I was jointly accountable with the leadership/management team and staff, for achieving budgeted occupancy through acquisition of new prospects and residents for the assisted and independent living community. • Attended CLG Sales Excellence Training and utilized the standards and processes for daily in-reach, out-reach, and lead follow up for prospects and their family members.• Completed 23 required proprietary training classes on OHSHA, safety, medical, diversity, harassment, etc.• Cultivation of and retaining of professional partnerships with medical professionals, copetitors, and community members who could refer prospects or their family members for senior living. • Following training, I was responsible for acquiring 15 new senior residents. Show less

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  Management, Business Development ,Marketing

  Jun 2024 - Jun 2024

  Seeking Long-term Managment Position