Lisa Willmann

Experience

• 

  SportScheck

  Sept 2010 - Dec 2017

  • Junior Buyer

    Jan 2017 - Dec 2017

  • Buying Assistant Fashion

    Jun 2013 - Dec 2016

  • Duales Studium Handelsfachwirt

    Sept 2010 - Jun 2013
• 

  Keller Sports GmbH

  Jan 2018 - Oct 2018

  Manager Purchasing
• 

  KELLER Group GmbH

  Nov 2018 - Dec 2022

  Creating a unique brand positioning, customer centric experiences, content& campaigns for Keller Sports, Keller x & Keller sMilesResponsibilities:Overall responsibility for a team of Designers, Brand & Partner Marketeers,Campaign & Social Media Marketeers as well as CRM Managers (20-25) //Overall Communication Strategy // Focus Target Groups //Brand Strategy & positioning // Campaign & Media Strategy //Responsibility for marketing KPIs Development & successful market rollout of the new lifestyle brand/shopKeller xResponsibilities:Leading the Keller x team (5-10) // Brand portfolio & products //Business planning // Creative marketing & campaigns //Brand Development

  • Head of Brand Marketing

    Nov 2021 - Dec 2022

  • Head of Keller x

    Jun 2019 - Oct 2021

  • Brand & Purchasing Manager Keller x

    Nov 2018 - Jun 2019
• 

  SUSHI BIKES

  Jan 2023 - now

  • CMO

    Jun 2024 - now

  • Head of Marketing

    Jan 2023 - Jun 2024