Bridget O'Brien

Experience

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  Entercom

  Oct 2016 - Jan 2019

  Campaign Launch and Cross-Platform Promotion: Directed the successful launch of cross-platform campaigns for key partnerships, including AT&T, Anheuser-Busch, Wise Chips, Shaws/Star Market, and Ford. Monitored performance data and shared results with clients. Market Analysis and Opportunity Identification: Leveraged audience insights and advanced analytics to identify untapped market opportunities. Notably, introduced omnichannel strategy to help a local private college expand outreach to new target audience, thus boosting admissions. Revenue & Profit Growth: Increased revenue from existing clients by 30%, overseeing strategic cross-platform initiatives. Show less

  • Digital Project Manager

    Jan 2019 - Jan 2019

  • Event Coordinator

    Jan 2017 - Jan 2019

  • Promotions Assistant

    Jan 2017 - Jun 2017

  • Street Team Member

    Oct 2016 - Jun 2017
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  ADK Group

  Jan 2019 - Jan 2021

  Client Application Manager | Client Application Associate

  Account Management: Managed post-launch roadmaps for retained client engagements. Achieved 20% increase in account revenue by establishing quarterly goals and roadmap reviews. Application Development: Oversaw all engagements for client applications business segment.•WordPress Design: Over 8 months, headed 2 large-scale WordPress development projects across development lifecycle.•Global SEO and Corporate Training: Oversaw a 4-month SEO training program for marketing team at HR consulting firm, successfully implementing a global SEO strategy across 130 markets.•Launch Strategies: Directed website launch for agency’s largest client at the time. Secured support plan for long-term roadmap development. Leadership and Professional Development: Built, led and developed internal team of 6.•Coaching & Mentoring: Conducted training sessions, coaching team on project management best practices and tool usage.•Scrumban and Feature-Driven Development (FDD): Implemented customized Scrumban methodology within retained client support team, optimizing feature development outputs by 20% and routine security updates by 80% each month. •Department Development: Hired 5 staff to manage increasing client demands, leading to creation of a new department. Innovation Development: Identified opportunities for innovation and differentiation, employing knowledge of the latest tech trends. •Interactive Applications and Competitive Advantage: Introduced interactive feature as a solution to a client’s complex pricing structure, which helped client gain a competitive advantage while increasing user engagement and satisfaction. •User Story Development: Improved communication of acceptance criteria, user story writing, and product requirements, boosting feature quality by 40%. •Backlog Management and Scrum: Accelerated backlog refinement speeds by 30% using Scrum prioritization matrix. Business Negotiation: Negotiated with 5 clients to double the size of retained support plans. Show less

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  Projekt202

  Jan 2021 - Jan 2022

  Client Applications Director | Marketing Program Manager

  Application Portfolio Management and Supervisory Skills: Supervised an internal team of 6 project coordinators, overseeing the client applications practice and retained accounts.• Lean Six Sigma and Resource Management: Co-led company-wide seminar on Lean Six Sigma, boosting adoption by 30% and cutting resource waste by 10%.Project Delivery and Budget Management: Directed 4 large-scale development and consulting projects, overseeing project teams and budgets of $200K–$1M. • Product Strategy and Product Lifecycle Management: Led product development lifecycle, defining and driving product strategy, incorporating stakeholder and customer feedback, assessing market conditions, and ensuring alignment with product roadmap and business objectives.• Cross-functional Collaborations: Collaborated with cross-functional teams—engineering, marketing, and sales—to bring product vision to life. • Data Analysis and Product Innovation: Collected and analyzed quantitative and qualitative data to identify opportunities for feature improvement. • Benchmarking: Created a robust backlog of enhancements for a commercial banking mobile app and portal. Partnered with CX design leads to conduct an 8-week heuristic evaluation across 23 features that organized findings and benchmarked the experience within a comprehensive user experience (UX) scorecard. • Risk Management and Access Control: Eliminated 85% of legal risks associated with WCAG 2.1 AA standards for a global commercial banking firm by overseeing auditing and remediation of 200+ accessibility errors existing within their website and banking portal.• User Experience (UX): Improved accuracy of global search results by 75% for a localized website in 7 languages by analyzing regional search data and working with developers to optimize results based on most frequent searches. Show less

• 

  Stellar Elements an Amdocs Company

  Jan 2022 - now

  Senior Project Manager

  Project Management and Optimization: Oversee short- and long-term projects with budgets of $600K–$4.5M. Consult clients on optimizing processes, technologies, and customer experience (CX), delivering custom products and solutions such as the following: •Digital Product Development and Cross-functional Team Leadership: Headed build of custom hiring portal for a key client. Formulated product requirements and roadmap for a multimillion-dollar engagement. Led a cross-functional team of 60+ to deliver MVP with over 15 features within 6 months. •Mobile Applications, Technology Roadmapping, and Cost Savings: Designed and developed mobile app prototype. Created roadmap, prioritized features, and led workshops to drive alignment across 5 stakeholder groups. Built consensus on features without altering project scope, leading to significant cost savings. •Product Ideation and Technology Adoption: Presented research findings to help a client generate ideas on enhancing CX. Drove adoption of machine learning (ML) technology as part of new client portal that streamlines communication.•Issue Resolution Management: Established a 6-member senior program governance team that operated across 2 programs, slashing resolution time for blocking issues by up to 50%. •Work Standardization: Introduced a delivery framework to standardize project management strategies, collecting survey data from 50 individuals and gathering best practices from 5 regions.•Proposal Development and Streamlining Operations: Headed ideation of large proposal to develop comprehensive web system. Consolidated client’s 3 websites into 1 platform with Salesforce integrated technology.Mentoring: Mentor team of project coordinators, setting performance goals and providing growth opportunities.Profit Maximization: Vaulted project profitability by 65% through reliable pricing margin reports and resource/timeline projections. Show less