Priya Rajkumar

Experience

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  Baskin Robbins

  Mar 2013 - Jun 2015

  Assistant Manager

  · Supervised a team of four, assisting them with daily tasks that needed to be completed such as serving customers and problem solving during difficult situations· Was responsible for opening and closing the store, balancing the cash register at the end of the day and ensuring everything was organized· Trained new employees in order to help them feel more comfortable in their new position

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  Affair Party Rentals

  May 2015 - Aug 2015

  Customer Service Representative

  · Used the database, Rent-Master, to input quotes and orders made· Was responsible for any payments that were processed for upcoming, confirmed orders· Assisted customers with their quotes and orders by answering any questions via email, over the phone and in person· Problem solved in difficult and time restraining situations with customers

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  IGNITE

  Sept 2015 - Apr 2017

  Promotions Assistant

  · Served as a liaison between IGNITE and the student body· Brainstormed different activation techniques to help intrigue students to participate in the events that are held· Communicated with the student body by promoting upcoming events from the organization

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  IGNITE

  Aug 2017 - Apr 2019

  · Created monthly marketing calendars to organize and prepare daily activities for promotions assistants.· Brainstormed various promotional ideas to engage the student body. · Wrote a press release and pitch to encourage journalists to attend the election’s press conference.· Created media lists for various outreach campaigns such as the Student Choice Initiative and the election results press conference. · Acted quickly during a public relations crisis which involved editing various letters and press releases regarding the Student Choice Initiative. · Monitored journalist-executive conversations during a press conference to ensure accurate representation of candidates.· Migrated all the organization’s data from Dropbox to Google Drive. · Interviewed multiple candidates to fill promotions assistant positions. Show less

  • Communications Intern

    Jan 2019 - Apr 2019

  • Lead Promotions Assistant

    Aug 2017 - Dec 2018
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  Region of Peel

  May 2018 - Aug 2018

  Summer Administrative Student

  · Developed a strategic communications plan for the extended paramedic leadership team to communicate workplace violence and harassment prevention initiatives· Created multiple communication postings for the internal digital communications board· Wrote 30 personalized letters of commendations to paramedics recognized by the community· Researched different reward and award opportunities for paramedics to access· Utilized Microsoft Excel to create multiple spreadsheets to track inventory, budget, and modified work duties· Completed revenue and expenditure statements using Microsoft Excel· Conducted a data validation analysis project using an internal database to verify patient documents· Inputted availability onto an internal database for the scheduling department Show less

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  Region of Peel

  May 2019 - Aug 2019

  Marketing and Communications Student

  · Brainstormed and developed marketing campaign concepts for the External Violence Against Paramedics’ campaign. · Created social media plans for various campaigns such as #Ambulances4NU, #CutsHurtHealth and a mental health partnership event.· Generated over 100,000 impressions on Twitter by using the #Ambulances4NU social media plan. · Analyzed social media analytics for the #Ambulances4NU and #CutsHurtHealth campaigns. · Created best practices guidelines and curated content for the internal digital boards which is viewed by over 750 employees.· Developed initial mock-ups using Adobe Illustrator for the new children’s activity book. · Photographed and photoshopped images on Adobe Photoshop of daily paramedic activities to add to the photo bank. · Wrote multiple articles for PRPS’s internal newsletter and the Region of Peel’s internal online communications board. · Wrote press releases and pitches to encourage the media to attend events – #Ambulances4NU received national coverage from 10 news outlets including CBC, CTV and CP24. · Refined content on the paramedics’ section of the Region of Peel’s website. Show less

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  Schulich School of Business - York University

  Dec 2019 - Jun 2020

  Research Assistant

  • Conducted a content analysis of over 1,000 future of marketing articles from diverse sources for academic publications• Generated 10 actionable insights for professionals to incorporate in future marketing strategies

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  Future of Marketing Magazine

  Jan 2020 - May 2020

  Managing Editor

  • Curated marketing-oriented articles and published them to the magazine with a viewership of over 10,000 followers• Implemented marketing automation tactics to increase brand awareness using Mailchimp

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  Digital Main Street

  Jun 2020 - Sept 2020

  Digital Activation Specialist
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  ContactMonkey

  Sept 2020 - Aug 2021

  Marketing Coordinator
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  Johnson & Johnson

  Sept 2021 - May 2023

  • Senior Associate Brand Manager, Benylin®, Sinutab®, & Sudafed®

    Oct 2022 - May 2023

  • Assistant Brand Manager, Benylin®, Sinutab®, & Sudafed®

    Feb 2022 - Oct 2022

  • Assistant Brand Manager, Polysporin

    Sept 2021 - Feb 2022
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  Kenvue

  May 2023 - now

  • Senior Strategic Healthcare Partnerships Manager, Oral Care

    Jun 2024 - now

  • Brand Manager, Listerine

    May 2023 - Jun 2024