Elie Kouba

Experience

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  Yellow Branding & Digital Consultancy

  Jan 2019 - Feb 2020

  Junior Account Executive

  - Central Park Towers (Nina's Boutique, Fogo de Chao, Cafe Frei, Poke & Co, Amer...): During the festive seasons, I worked on an awareness & traffic campaign using various media buying models like CPM, CPC & CPQV.- Mitsubishi MEA: I handled social media activation campaigns working across the entire marketing funnel focusing on leads generation and customer data generation during their December activation period. The allocated budget for this campaign was between 10K USD - 12K USD.- Market and industry research: I conducted thorough research on different markets and industries to help clients make informed decisions based on market trends.- Social media mapping: I helped identify the most active social media platforms where the client's target audience is present. This allowed me to develop a social media strategy that specifically targets the right people on the right platform.- Competitor Analysis & Brand Overview: I analyzed competitors' strategies and their strengths and weaknesses to develop effective strategies to differentiate our clients from their competitors.- Client presentations: I created visually appealing and informative presentations to showcase campaign strategies and results to clients.- Future event planning: I identified opportunities for clients to engage with their target audience through events and developed effective strategies to promote those events using various media channels. Show less

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  BRF

  Sept 2020 - Mar 2021

  Sales Executive

  - Negotiated deals with key clients and handled customer service issues, increasing client retention. - Developed strategies to meet sales targets and collaborated with teams to ensure successful execution.

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  Majid Al Futtaim

  Jun 2021 - Jun 2023

  Account Manager

  - Promoted the Carrefour B2B app, offering clients a tech-driven platform to simplify order management processes.- Negotiated long-term contracts and implemented digital solutions to optimize client satisfaction and operational efficiency.- Collaborated with cross-functional teams to deliver impactful, technology-driven results, increasing revenue and streamlining operations.

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  Nabd نبض

  Jul 2023 - Jun 2024

  Account Manager

  - Successfully managed new client relationships in the UAE- Led the execution of comprehensive advertising campaigns, combining content creation, tech-enabled distribution, and innovative ad formats in collaboration with internal teams.- Used digital strategies and data analytics to optimize performance and exceed commercial objectives for newly acquired accounts.- Developed and maintained long-term relationships with key stakeholders, fostering trust and repeat business.- Drove success in numerous projects by implementing advanced marketing technologies and providing clients with innovative solutions tailored to their goals. Show less

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  Media International Services Gulf L.L.C

  Jul 2024 - Nov 2024

  Account Manager

  - Introduced Channel Factory's AI-powered advertising solutions, significantly improving campaign performance for global clients.- Applied advanced technologies, including content optimization and brand safety tools, to support market penetration and deliver measurable results.- Designed and executed consultative sales strategies, enhancing client engagement and contributing to increased revenue.- Built and maintained strong client relationships, ensuring seamless technology integration and customized advertising solutions. Show less

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  Sibia Technologies

  Nov 2024 - now

  Account Manager
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  TravelAd

  Nov 2024 - now

  Account Manager