Tammy Wu

Experience

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  DARPHIN Cosmetics

  Aug 2000 - Mar 2005

  - Annual marketing budget plan and control.- Franchising promotion plan and implementation(include: new product launch, French promoter skincare consultation, promotinoal offer and gifts…etc).- Marketing materials plan and production control (include: leaflets, member’s plastic card, paper bag, member’s applicatoin forms, SPA price list, tissue box, products display stand…etc).- Coordinate with headquater regarding ordering, monthly turnover and marketing promotion results.- CIQ & Hygiene permit application management and control. Show less - Dept stores promotion implementation (include: coordinate with dept stores, promotion proposal briefing, promotion schedule arrangment).- PR event, counter animation display and in-store decoration implementation. - Promotional products offer and gifts sourcing plan arrangement.- PR plan and execution(holding PR event, coordinate with media, press release, PR exposure follow up).- VIP member’s programs plan and implementation (include: registration scheme, birthday offer, fidelity points, customer classification, purchases analysis…etc). Show less

  • Assistant Marketing Manager

    Apr 2004 - Mar 2005

  • Senior Marketing & PR Specialist

    Aug 2000 - Mar 2004
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  Yves Rocher

  Apr 2005 - Apr 2007

  Trade Marketing Manager

  - Annual trade marketing budget estimatoin and control.- Define commercial plan (include: theme, new product launch, composition products, gifts…etc).- Implement and evaluate marketing programs to achieve annual budget and marketing objectives.- Direct marketing programs planning and execution (include: monthly newsletter, leaflets, member’s registration card and applicatoin forms…etc).- Member’s recruitment and retention programs planning and execution.- Window display and in-store decoration plan and implementation. Show less

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  Lancaster Cosmetics

  Oct 2007 - Jun 2010

  Marketing Manager

  - Marketing plan initiation and A&P budget allocation and control.- Yearly purchase order control.- Developing new product launch plan, including pricing proposition, communication, PR, in-store merchandising, consumer events, etc.- Develop animation and promotion plans according to various channels. (Dept store, SASA, TV shopping, salon, perfumery, internet).- Product leaflet and promotion flyer planning and production control.- CRM program planning and maintenance.

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  Repetto Paris

  Jul 2010 - Apr 2013

  Marketing Manager

  - Budget planning and strategic allocation of resources.- Conduct new collection buying and yearly purchase control.- Manage PR and marketing activities operation.- Product sell-through analysis and stock control.- Shop image control, window display arrangement and implementation.- Marketing materials production and quality control (ex. shop card, paper bag, product display tools,etc).

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  Alès Group, USA

  May 2013 - May 2014

  Marketing & KA Manager

  Responsible for PHYTO Hair Care in marketing related works- Initiate and execute brand marketing communications and corporate marketing campaigns according to company objectives and brands’ guidelines.- Consumer event and promotion planning to drive business grow in relevant channel (Dept store, SASA, SEPHORA, import supermarket, perfumery, internet).- Develop promotion machanics to boost business (premium giveaway, on pack, sampling, POSM).- Collaboration with retail operations to monitor sales and evaluate the effectiveness of marketing programs.- Shop construction image control, display arrangement and implementation. Show less

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  Repetto Paris

  Jun 2014 - Mar 2018

  Brand Manager

  Responsible for merchandising and marketing management- Develop seasonal OTB budget and per store/category mix buying plan for 6 stores 1 outlet- Work closely with Retail Operation Manager to formulate and implement product strategy including product assortment, order placement , pricing and inventory control. - Monitor GP, depeltion rate and propose action plan to achieve sales target- Seasonal markdown cadence planning and review- Overview product performance, identify product opportunity to maxmize sales- Support retail team in fashion trend, mix & match and product knowledge training.- Wholesale business support ( HaiNan duty free, Pudong airport, mei.com…,etc) - Conduct Product Compliance progress and communicate with principal- Formulate strategic marketing plan & budget control. Ensure the effective implementation of marketing strategies in accordance with overall business objectives. - Social CRM development: work with CRM agency to build membership system in WeChat- Dance marketing: explore potential dance schools & events for co-op to enhance brand creditability and professionalism- Guide visual merchandiser to maintain the store freshness and attractiveness via ballet theme windows and in store display. - New project coordination: work closely with global team for new store design/zoning and align with local suppliers to launch the concept in China Show less

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  The Kooples

  Nov 2017 - Apr 2019

  Brand Manager

  In charge of merchandising management- Responsible for seasonal buying budget and rolling forecast for retail and E-comm business- Build and manage overall product assortment plans to deliver seasonal product stories and brand initiatives. Propose retail pricing strategy, as well as monthly flow plan and Go-to-Market approaches.- Weekly, monthly and quarterly meeting with retail and marketing teams to compile product feedback, review current inventory level and upcoming product plan - Monitor GP, depeltion rate, product distribution and consolidation to ensure the effectiveness of merchandise- Develop markdown cadence according to market trend- Support retail team in fashion trend, mix & match and product knowledge training.- Conduct Product Compliance progress and communicate with principal Show less

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  Isabel Marant

  Aug 2019 - Dec 2023

  Brand Manager

  Responsible for merchandising management and retail operation- Develop seasonal OTB budget and per store/category mix buying plan.- Build and manage overall product assortment plans to deliver seasonal product stories and brand initiatives. Review retail pricing strategy, as well as monthly flow plan and Go-to-Market approaches.- Weekly, monthly and quarterly meeting with retail and marketing teams to compile product feedback, review current inventory level and upcoming product plan - Develop markdown cadence according to market trend- Overview product performance, identify product opportunity to maxmize sales- Weekly, monthly meeting with Retail team to monitor stores performance- Retail staff recruitment and evaluation- Conduct retail team in fashion trend, mix & match and product knowledge training.- New project coordination: work closely with global team for new store design/zoning and align with local suppliers to launch the concept in Taiwan Show less

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  SELF-PORTRAIT

  Aug 2020 - Dec 2023

  Brand Manager

  Responsible for merchandising management and retail operation- Develop seasonal OTB budget and per store/category mix buying plan.- Build and manage overall product assortment plans to deliver seasonal product stories and brand initiatives. Review retail pricing strategy, as well as monthly flow plan and Go-to-Market approaches.- Weekly, monthly and quarterly meeting with retail and marketing teams to compile product feedback, review current inventory level and upcoming product plan - Develop markdown cadence according to market trend- Overview product performance, identify product opportunity to maxmize sales- Weekly, monthly meeting with Retail team to monitor stores performance- Retail staff recruitment and evaluation- Conduct retail team in fashion trend, mix & match and product knowledge training.- New project coordination: work closely with global team for new store design/zoning and align with local suppliers to launch the concept in Taiwan Show less