Ashley Caballero

Experience

• 

  York News Times

  Jan 2010 - May 2010

  News Intern

  - Covered local court cases- Photographer and Videographer

• 

  The Kirschner Group, Inc.

  Feb 2012 - Jun 2012

  Merchandising and In-Store support

  - Work exclusively with Pravana: professional hair care and color line- Represent Pravana at 25-30 stores in Oklahoma- Conduct sales meetings, train employees on the line, facilitate in-store events

• 

  MAC Cosmetics

  Apr 2012 - Jan 2018

  - Meet daily/weekly sales goals while maintaining excellent customer service- Help out the brand during events, high traffic times, and/or understaffed shifts - Met weekly sales goals while maintaining excellent customer service- Member of Impact Team: a select group of employees chosen to represent the company at large events

  • Freelance Retail Makeup Artist

    Nov 2015 - Jan 2018

  • Retail Makeup Artist/Assistant Manager

    Apr 2012 - Nov 2015
• 

  Oklahoma Watch

  Jan 2015 - Aug 2015

  Special Projects Reporting Intern

  - Filmed and edited interviews with city officials and Oklahoma City residents about community concerns- Special project through the Online News Association grant: talkwithus.net

• 

  T&S Online Marketing

  Feb 2015 - Dec 2015

  Freelance Writer

  - Write blog posts for designated clients- Write monthly social media content for designated clients

• 

  Gaylord College of Journalism and Mass Communication

  Aug 2015 - Jul 2017

  Graduate Teaching Assistant

  - Assist journalism professor with Electronic News-gathering Class- Teach Approximately 12 students a semester how to use Avid Media Composer

• 

  Koco Tv 5

  Jan 2018 - May 2021

  News Producer

  - Research, write, and edit content for daily newscast- Build graphics, coordinate live shots, communicate with reporters/anchors

• 

  Gaylord College of Journalism and Mass Communication

  Aug 2018 - Dec 2019

  Adjunct Professor

  - Multimedia Newsgathering Course in journalism department- Taught storytelling techniques in online, print, and broadcast formats

• 

  Gaylord College of Journalism and Mass Communication

  Jan 2022 - Jun 2023

  - Teach students how to turn a story for broadcast news- Supervise student journalists and edit stories for daily newscast - Teach students how to research, pitch, write, and edit stories for mass media- Supervise student journalists and edit stories for daily student-led newscast

  • Adjunct Professor

    Aug 2021 - Jun 2023

  • Journalism Instructor

    Jan 2022 - Oct 2022
• 

  Dotdash Meredith

  Jun 2022 - Sept 2023

  - Review existing articles from various publications and revise content according to the projectinstructions- Identify and update outdated material for the commerce team - Build new and updated content in the CMS for shopping articles, product reviews, and roundups while adhering to strict guidelines and tight deadlines- Ensure all content, images, and links are in the correct format and working properly - Review existing articles from various publications and revise content according to the projectinstructions- Identify and update outdated material for the commerce team

  • Quality Team Producer

    Mar 2023 - Sept 2023

  • Commerce Producer

    Oct 2022 - Feb 2023

  • Quality Team Producer

    Jun 2022 - Oct 2022
• 

  Shop Avara, an Inc. 5000 Company

  Apr 2023 - Sept 2024

  - Help develop, update, and/or edit internal and external communications materials includingoutreach, CEO talking points, SEO/OPO content, paid and owned media channels- Manage all written and visual aspects of the brand's website, shopavara.com, and act asAvara's main point of contact to oversee the development of the new website - Write descriptions, upload images, and ensure proper formatting for all new products in Shopify- Maintain and update the company website as needed including organizing collections, expanding navigation, and approving SEO and OPO content

  • PR and Communications Manager

    Oct 2023 - Sept 2024

  • Copywriter & Website Manager

    Apr 2023 - Oct 2023
• 

  Wed Society®

  Sept 2024 - now

  Launch Manager