Rodolfo Martin

Experience

• 

  Concentro Marcas

  Jan 2004 - May 2007

  Human Resources Assistant

  • Performed job interviews for operational and mid-level positions• Assisted the HR office in different routines as payroll and benefits management, admission, lay-off and paid leave documentation

• 

  Multicoisas Franquias

  Jun 2007 - Sept 2019

  • Developed and implemented the business plan for new store operations, specially in the aspects regarding: recruitment, training, compensation policy, staff sizing / timetable, sales forecast and store assembly schedule.• Monitored and supervised the development of the stores' policies and standard procedures related to Operations, Marketing and Human Resources. • Developed, managed and promoted all the training programs that were deployed by Multicoisas' Corporate University, supporting the goals outlined in our operational plan and coherent with our strategic planning.• Supported the operations area with initiatives to leverage sales, improve customer service, reduce operational errors and develop new store managers.• Negotiated with managers and franchisees activities to develop their sales team in order to maximize the performance of our retail stores. • Assembled a 2nd Corporate University campus in São Paulo with a capacity to train about 100 employees monthly• Expanded average rate of employees trained through the E-Learning platform from 40% to 70% in 2 years (1.400 employees)• Developed an award program for franchisees and store managers to recognize best practices and benchmarks from all retail stores• Led project to revamp store design, eliminating half of cashiers, reducing payroll costs and giving a more streamlined customer experience Show less • Developed strategies to improve organizational climate, going from 59,08% to 72,21% according to methodology from Great Place to Work survey• Supervised an internal newspaper with news from organization targeted to employees and franchisees• Created a complaint and suggestions channel to guide HR decisions based on inputs from employees• Created and updated job descriptions for more than 40 roles, supporting many strategic changes in Multicoisas’ organizational structure• Planned and launched a performance-based compensation policy for all retail store supervisors Show less

  • Director of Corporate Education and HR

    Oct 2016 - Sept 2019

  • Human Resources Manager

    May 2013 - Sept 2016

  • Learning and Development Coordinator

    Jun 2007 - Apr 2013
• 

  ESMT Berlin

  Jan 2020 - Feb 2021

  MBA Candidate
• 

  Refive

  Oct 2020 - Dec 2020

  Project Consultant

  •Developed Refive's (formerly Leaf) international expansion plan, identifying 2 high potential markets in Europe and collecting insights for market entry based on field research

• 

  Multicoisas Franquias

  Aug 2021 - now

  • Responsible for the Franchisor owned operations, leading an increase in revenue of 14,5% in 2023 (same-store sales) • Among other operational improvements, under my management I have led to gains in contribution margin and reductions in store operating expenses, generating a gain in net profit of R$270K in 2023. • Supervised 3 store renovations for the Franchise's new standard layout.• Oversaw the implementation of a new ERP/POS system (Linx-Microvix), reporting critical improvement points that would later enable the project to be rolled out to all franchisees. Show less

  • Retail Operations Manager

    Nov 2022 - now

  • Project Manager - Innovation / Business Development

    Aug 2021 - Oct 2022