Chirasree Banerjee

Experience

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  JUSTDIAL

  Feb 2008 - Sept 2010

  Business Development Manager

  -Developed and coordinated business development by enlisting more than 500 key players and small businesses in different market segments to advertise on our local search engine-Performed extensive data based analysis to identify key market segments relevant for expanding the reach of local search engines-Devised a systematic approach to collect information on local businesses and their marketing needs from different sources (both online and offline)-Led a small team of business developers and set up a systematic framework for analyzing their performance-Generated reports regularly on the progress of our business development efforts-Supervised, trained and delegated assignments to team members-Developed targeted media for clients from healthcare, technology and lifestyle sectors Show less

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  Orange Switzerland

  Mar 2012 - Oct 2012

  Online Marketing Analyst

  -Set up a systematic framework using Google Analytics and Excel to collect, categorize and analyze web traffic data for the Orange Portal-Defined and increased KPIs for user engagement by more than 30% on the portal-Tracked and improved the performance of the OrangeMe marketing campaign on Facebook by 100%-Surveyed users for feedback to improve and optimize the Orange portal and analyzed the data to gain insights-Participated actively in strategy meetings and contributed in brainstorming sessions to develop marketing campaign ideas Show less

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  University of Applied Sciences and Arts Northwestern Switzerland FHNW

  Jan 2015 - May 2015

  Graduate Research Assistant

  -Worked in a European Union sponsored project called LearnPad, aimed at bringing in Business Process Management (BPM) methodologies to public sector administration-Worked with technologies such as XML, SPARQL, ontologies and business process management systems-Assisted in writing research proposals and grant applications-Contributed to the social media team of the University of Applied Sciences and Arts Northwestern Switzerland, increasing engagement by 50%-Used Facebook and Twitter effectively to promote an IEEE conference being organized by the University, reaching 1500 followers from scratch in 3 months -Researched and developed list of social media influencers for technology startups-Developed a peer network of support for hundreds of alumni world-wide Show less

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  Travel Realizations

  Oct 2017 - now

  -Unique blog about travel and life realizations from travel with 60k+ followers-Create and market all content on all major digital and social media channels -My blog has been featured and appreciated by BBC Travel, My-Lausanne, EPFL, CERN, Nobel Museum in Stockholm, Nobel Peace Center in Oslo, etc-Strategize, create and implement social content and blog related mini-campaigns across platforms: Facebook, Twitter, Instagram, Pinterest-Increased the number of followers to 60k+ in 2.5 years, an increase of 1000+% -Monitor, moderate and engage with users across social channels to cultivate community and build strategic relations with influencers-Maintain a monthly editorial calendar and schedule posts using Edgar and HootSuite -Develop content strategy through extensive keyword research using Keysearch, Google Keyword Planner, MOZ and Semrush-Measure KPIs using analytics platforms from Google Analytics, Facebook Insights, Twitter Analytics, AddThis Analytics and other channels-Use Adobe Lightroom, Spark and Photoshop to process images and Premiere to create videos -Use Bitly extensively to apply branding while shortening links-Follow social trends and industry news and implement things that are relevant-Explore applicable new platforms constantly to amplify brand voice and leverage potential audience outreach-Participate in Twitter chats like #TTOT, #TRLT and #TravelSkills to engage with influencers and fellow travel bloggers Show less

  • Founder | Online and Social Media Strategist

    Jul 2016 - now

  • Influencer Marketing Specialist

    Oct 2017 - now