Serena Uberti

Experience

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  Università Bocconi

  Nov 2009 - now

  Lecturer

  Lecturer at MET - Master in Tourism Management and Economics - on travel and tourism, with hospitality sales, promotion, distribution, destination management, people management and business development for hotels, wholesale operators, amusement parks and vacation homes as area of expertise. Seminars on negotiation for MET students.

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  TrustForce S.r.l.

  Jun 2024 - now

  Managing Partner - Special Projects

  Commercial organization supporting national and international travel and tourism organizations, such as DMCs, Tour Operators, amusement parks and resorts, hotel chains, cruise lines, to unlock the full potential from the trade distribution channel, through tailor made promotional strategies, online and offline, to maximise visibility across all travel trade touchpoints, leveraging an outsourced dedicated salesforce devoted to ~6,5k Italian Travel Agencies.

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  Villas Planner ®

  Jul 2024 - now

  Entrepreneur in Residence

  VillasPlanner is a high-end VRMC.As an Entrepreneur in Residence (EIR), I am working on the most suitable business design, growth corridors and distribution architecture, to ensure a profitable and sustainable growth, at the high end of the vacation rental market: (i) on the one hand, we are acting as Strategic Advisors for High-net-worth individuals (HNWIs), VHNWIs or UHNNWIs, Investors or Family-Offices, looking for real estate opportunities in Italy at the high-end of the short-term rental market.(ii) on the other hand, we are supporting Italian Trade-Retail Travel Agents, to find suitable high end villas for their clients, in secluded destinations, ensuring privacy and exclusivity, backed up with indoor and outdoor unique, memorable experiences. Show less