Ashish Mehta

Experience

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  Indiasoft Technology Exports

  Oct 2004 - Mar 2006

  Web Researcher

  Run web promotion projects with respect to schedules. Extensively work with designer for designing quality sites with respect to company's norms and standards. Manage and lead the team members for various web promotion projects. Prepare content write-ups for in-house & client web sites. Participate in web research development and analytical activities.

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  Insight Consultants (Stylus Systems)

  Apr 2006 - Jun 2007

  Search Engine Optimizer

  Design and plan SEO strategy, Execute SEO projects, Track content writers content, Generate revenue from adsense, email marketing etc.

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  Collabera

  Sept 2007 - Jan 2010

  Executive SEO

  Project proposal, Site analysis, Competitor analysis, SEO planning, On site and Off site optimization, Monitoring site traffic, Tracking rankings etc.

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  IBM

  Feb 2010 - Dec 2015

  Working directly with IBM corporate headquarters team in US for a well-known expertise management social eminence program. Curate new ideas and enhance program to scale it across all growth market units present in USA and countries around world. Partner with program, technical, educational & analytic leaders to develop solutions, assets and tools that will aid in accelerating and adoption of program. Increase the efficiency & productivity of social business managers via mentoring, sharing best practices and providing on hand support to ensure smoother adoption of program with their SMEs. Show less Design the social media strategy for IBM Social Business which includes key components around listening & engagement. Create social media dashboard for executives and senior leaders. Manage centralized messaging & engagement through hootsuite enterprise. Interlock MSMs across all capabilities to capture key messaging and set feedback alert system to address negative conversations. Co-support monthly and quarterly reports at division level and segmented level for teams to take call-to-actions. Manage expert nominations & their inventory of social networks. Provide guidance to IMTs. Support all social activity for major events, product announcements, acquisition etc. Perform/Co-ordinate team for social media listening with leading industry tools. Show less

  • Program and Community Manager

    Jan 2013 - Dec 2015

  • Social Media Strategist

    Jan 2012 - Dec 2012

  • Social Media Marketing Specialist

    Feb 2010 - Jan 2012
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  Accenture

  Jan 2016 - Feb 2017

  PPSM Associate Manager - Social Media & Collaboration

  - Build capabilities, offerings to represent Accenture social media competency center of excellence.- Develop new models to showcase capabilities in areas of listening, analytics, technology integration, social strategy, advocacy, influencer management, collaboration etc.- Conduct audit and social media research for clients and to drive insights and benchmark it againstcompetitors score with multi dimensional parameters.- Create use cases, develop marketing collaterals, develop new tactics & establish new practices.- Develop business, integrate opportunities to support marketing growth and new initiatives- Manage social media projects for clients and drive team to accomplish set deliverables- Ideate, mentor, train and manage the individual team members to new practices, methodologies and tools to make them future ready for new projects. Show less

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  Oracle

  Jun 2017 - Dec 2019

  PM Social Media - Digital Prime | Cloud APAC

  - Build capabilities to develop social media ecosystem and foster engaging conversations- Develop social selling thought leadership programs.- Craft social listening systems to understand markets, clients and business across industries.- Conduct social audit which involves mining, analyzing and interpreting the data to drive strategicinsights for taking informed decisions- Produce social analytics dashboards for management and executives.- Curate social media training programs and assets for sales team- Cultivate new communities and administer them to lead collaboration agenda Show less

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  Fusion Informatics Limited

  Jan 2020 - Mar 2022

  Digital Marketing Head

  • Lead the Corporate Digital Marketing Practice, Support Sales and Drive Client Projects.• Own the end to end digital vision strategy and programs for corporate digital marketing function. • Drive strategic marketing in collaboration with digital marketers, content writer, web designer and technical experts. • Support sales department for new accounts, provide insights and develop sales specific assets. • Feed marketing insights to sales process for driving strategic goals and conversions.• Develop new capabilities of digital marketing for new and existing clients.• Program and manage client projects across industries with aligned short term and long term success. • Develop marketing and sales dashboard that provides end to end digital analytics. Show less

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  Gateway Group of Companies

  Mar 2022 - Dec 2022

  Digital Activation Head

  + Own, build and drive the Digital and Marketing practice for 6 Brands.+ Build new mechanisms of lead generation through in-bound marketing. + Curate process, build plans and drive marketing campaigns with Brand Managers.+ Generate offerings for sales team in terms of enablement and support to improve pipeline.+ Work with cross functional teams to weave marketing efforts.

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  OmniMD

  Jan 2023 - Jul 2023

  Head of Marketing

  * Build, Nurture and Scale the marketing function* Design process, practice and execution methodologies for marketing operations* Create lead generation mechanisms through omnichannel marketing* Help sales team to nurture pipeline* Introduce new practices for branding and marketing* Analyze and setup new technologies to capture analytics across marketing cycle.

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  Softweb Solutions Inc. - An Avnet Company

  Sept 2023 - now

  Senior Digital Marketing Manager

  + Craft and define marketing strategy+ Drive omnichannel marketing campaign execution along with team+ Set process, define KPI and measure tangible and non tangible metrics for team performance + Weave multiple teams into single program and bring synergy to individual contributions + Improve funnel, conversions and chart the next wave in marketing operations