Pam Ledden

Experience

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  U.S. Bank

  Dec 1988 - Apr 1994

  AVP, Bankcard Marketing

  Led acquisitions marketing initiatives for US Bank/Star Bank Visa and MasterCard portfolios. Developed credit card product for affinity groups, universities and special interest groups.

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  GE Capital

  Apr 1994 - Aug 2002

  Vice President, Marketing

  Led acquisition marketing initiatives for GE Capital Card Services (MasterCard and Visa) and retail clients including Wal-Mart, Home Depot, Lowe's, American Eagle Outfitters, JC Penney and other stores. Developed a team of analysts and marketing leaders to run campaigns and consult with clients on marketing strategies. Helped drive efforts to establish database marketing methods, post-campaign analysis and website reporting. Six Sigma qualified.

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  Genworth Financial

  Aug 2002 - Dec 2004

  Vice President, Marketing

  Developed direct marketing strategy and executed marketing campaigns for GE and Genworth mortgage insurance products. Acquired life and health licenses, Series 6, 63 and Series 7 to offer financial planning products.

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  Humana

  Oct 2006 - May 2010

  Licensed Sales Agent

  Developed expertise and certified to offer guidance to senior clients for Medicare choices including Medicare Advantage, Part D and Medicare Supplements. Delivered seminars for enrollment to consumers, unions and employee groups. Established cooperative relationships with financial planners, attorneys and agencies specializing in senior services.

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  Ledden Financial

  May 2010 - now

  Vice-President, Founder

  Licensed and certified to offer multiple products for leading providers of Medicare plans including Humana, AARP/United Healthcare, Anthem Blue Cross Blue Shield, Aetna, Mutual of Omaha, Cigna, and others. Established an independent full service agency to support healthcare guidance for Medicare-eligible citizens in Ohio, Kentucky and Indiana. Serve as an outsourcing partner to brokerages, financial planners, and law firms in the Greater Cincinnati area for senior-specific products.