Shay Morrison

Experience

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  GoLite

  Oct 2006 - Oct 2007

  Junior Designer - Outdoor Goods Creation

  Every career starts with a bit of knowledge and a bit of passion.As an awarded graduate of Rhode Island School of Design I was quickly hired into a dynamic outdoor design team as a pack and accessory designer. Utilizing my industrial design skills I was given a running pack line and the leeway to solve the age-old issue of water movement in a hip pack. The solution was internationally sourced and sold, and remained a core piece of the GoLite line until the demise of the business some 10 years on. Show less

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  Lenz Sport

  Oct 2007 - Nov 2008

  Assistant Manager/Lead Machinist - Bicycle Creation

  Designer, builder, processor, CNC operator, welder, assembler.As second-in-command to the owner I was tasked with all roles pertaining to the construction of bicycles for Lenz Sport. Using extensive metalworking and machining knowledge gained from RISD metal shop proficiency, I created bicycles from nothing more than tubing and aluminum block. As a pedigreed designer I was able to help Lenz Sport create the Ski Bike, a snow sports trend that has taken Colorado by storm.

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  Ellsworth International

  Nov 2008 - May 2009

  Lead Industrial Designer - Bicycle Design Creation

  Brought in as a solutions based designer for graphic and industrial advancements of the bicycle industry.As a designer it is most pertinent to be flexible. When hired on remotely I was in charge of decal, web, advertising, and rim design. As the position yielded clear and effective messaging successful graphics packages morphed into the need for SEA/FEA frame design. Working in a collaborative team of highly skilled engineers, I provided time outlays for each process, input into the development process, and drove the complex, fast paced project to completion within 1 month.Ten years on some of my graphics still resonate at retail. Show less

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  Performance Bicycle

  May 2009 - Aug 2012

  Sales Associate - Consumer Sales

  As a designer with a myriad of skills, it could be seen as a step back to sell bicycles, but in fact that couldn't be further from the truth. In my 3 years of bike sales I learned lessons a desk job could never teach me. Leveraging inquisitive skills, I was able to see user bellcurve data, judge current outdoor trends and culture, and receive consumer and athlete insights. All of this was minute in comparison to the interpersonal, teambuilding, and salesmanship skills that were honed each day. Recently, the store manager admitted our team was the best ever assembled, with sales far exceeding regional goals and customer retention at an all time high. Show less

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  Jamis Bicycles

  Sept 2009 - Mar 2010

  Contract Designer - Bicycle Design Creation

  6 months to create a cruiser bicycle design of the future, without brief or direction.Assigned by the VP of Jamis to a full design package for a new frame style to boost cruiser bike sales. Incorporating known manufacturing processes I set about researching via consumer insight and competitive products. Utilizing illustrator I blended old and new design aesthetics to best fit the target consumers. Once complete the design was then hand rendered with on-trend color pallets and advertising forethought. This design process involved a whopping 300+ sketches to make sure the for both fit riding norms and also looked spot on. Show less

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  BolderPath Inc.

  May 2010 - Jan 2013

  Design Director - Softgoods Creation

  Tactical small team director leading soft-goods creation and manufacture.Leveraging a small team in grave-to-cradle construction we would focus on end-of-life reclamation and re purpose soft-goods for businesses such as Freeman and Microsoft. Utilizing my construction expertise I would lead the team in micro manufacturing runs of: collection, cleaning, processing onto bolts, patternmaking, cutting and industrial sewing. All the while providing the team with detailed construction drawings and aggressive timing goals. Whilst most runs were sub 300 pieces it was common to do concurrent runs where both short term and long term projects were being handled concurrently. As a skilled mentor to new hires I would create trust through strong communication and collaborative solution sharing complex problems. With this tact I was able to motivate and develop diverse talents.The bags re purposed from Microsoft's previous years trade show banner were the center point in their sustainability goal setting. The commuter pack inspired by the Fibonacci spiral that was designed, patterned, prototyped, and sewn together by myself is still the most useful bag in my repertoire. Show less

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  The Coleman Company, Inc.

  Jan 2013 - Dec 2015

  Product Line Manager - Softgoods Creation

  Overseeing direction of over 3,000 SKU's to the profit of +16% growth in a down market.In my three years of project management with the Coleman Company, I have had the opportunity of working with most of the top retailers in North America. Supporting special makeup needs of our biggest clients like Walmart, Costco, Amazon, and Target, has given me excellent communication and presentation skills with accounts and sales alike. Owning the business needs of 3K SMU's involving, MSRP targets, construction design, packaging design, hangtag, line lists, color approvals, margins design books, and catalog information, was only possible through diverse and strategic information skills. Through detail oriented briefs and comprehensive presentations gaining sales buy-in I was able to regain ownership of my market as 1 in every 2 life jackets sold is a Stearns.In 2015 alone I oversaw the release of 250+ new SKU’s setting the pace for the industry. The return on our investment was a previously un-achievable +16% at POS. 60% of ALL children (30 to 50lbs) in the US own a Puddle Jumper® life jacket. I am currently listed on 2 patents for my designs involving innovations to the life jacket which were both approved by the U.S. Coast Guard. I was also most fortunate to see my product for sale in a Costco as far away as Sidney. Show less

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  Project Duo

  May 2016 - May 2019

  Leading a global team I am tasked with overseeing product concepts through the prototyping process. Interfacing with my tactical teams in Taiwan, Australia, & Switzerland we've created proprietary patternmaking using CAD designs to aid conversation & 3D prototyping for speed and agility. Leveraging factory partners in the US, Taiwan, and China I connect product/design, development and materials in a fast paced, deadline-oriented environment. [Our current standard product cycle is completed within 2 months.] In this role I continue to oversee the creation of 100+ new products per year, creating business opportunities and growth of over 1MM. Show less My role relies on client facing, solution driven interactions, to generate income and feed business direction.Handling all of the United States, Canada, and European sales goals, I am held accountable for planning financial goals and driving collaboration between product/design, management team, production supply chain, and shipping logistics, to exceed the expectations of the client. This deadline-oriented environment requires speed and agility with solution generation to prove accountability and create trust for all clients involved. My account management role relies on professionalism and organizational skills, but is fueled by insights as the customer takes part in discussion into the reasons for success or failure. This open communication creates meaningful, lasting connections that will be valued for a lifetime.Under my purview Project Duo landed the largest job in its history at over 1.1MM Show less

  • Industrial Designer - Head of Prototyping & Development - Hardgoods Creation

    Feb 2018 - May 2019

  • Global Account Manager - US, CAN, and EU Business - B2B Sales

    May 2016 - Apr 2018
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  Lyinks - Design Consultancy

  May 2019 - Jul 2020

  Owner - Pack Design Creation

  A passion project that lead to achievement of a lifelong dream of running my own company.Leveraging 14 years in the outdoor design space, I offer full suite design capabilities to bring ideas to life. Skilled in both hard and soft goods design with connections throughout the production world, I can create concise spec packages to guarantee your product manufacturability within time and financial budget. With experiences across the board of design, development, management, production, and delivery, I can apply design learning at the beginning, to erase potential pit-falls before they ever arise to allow you to generate profit earlier, and your product to shine. Show less

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  Lockheed Martin

  Jul 2020 - now

  Agile Methods Delivery Lead - Applying broad scope responsibilities & visibility to the cross LM alignment project, I interface with Space leadership to provide executional direction of Agile practices. Utilizing a blend of programmatic and technical leadership, I guide the Business Areas through process updates to increase scope and decrease program costs. This role provides engagement and insight into how LM is revamping our engineering, manufacturing, sustainment, & data processes to help drive better digital integration within Lockheed Martin Show less

  • Senior Project Engineer

    Oct 2022 - now

  • Project Management & Planning Operations, Engineering Planning

    Jul 2020 - Oct 2022