Ruslan Kovalenko

Experience

• 

  Softex Group

  Jul 2014 - Apr 2018

  Analyst | Project Manager

  Managed the implementation of CRM and ERP solutions, focusing on boosting sales efficiency and optimizing business processes. Specialized in smooth transitions to new digital tools and systems, minimizing risks, saving costs, and accelerating user adoption. Consistently delivered customized solutions that improved client satisfaction and operational performance.Key Achievements • Successfully implemented CRM/ERP solutions for 30+ clients, enhancing sales efficiency and reducing deal cycles by 20–40%. • Optimized client business processes, delivering sustainable improvements in conversion rates and user satisfaction. • Oversaw seamless migrations to BPM Online, 1C-Bitrix, and AMO CRM, mitigating risks and expediting staff adaptation. • Developed a systematic approach to requirements analysis and risk management, expediting feature integration and raising task quality.Core Responsibilities • Analyzed and optimized client business processes, creating detailed requirements for CRM/ERP solutions. • Led IT implementation projects, including workload estimation and coordination of developers, QA, and analysts. • Prepared technical documentation, prototyped functionality, and planned and monitored project timelines. • Conducted testing, trained end users, and gathered feedback for continuous improvement. • Maintained regular status updates and presentations to stakeholders. Show less

• 

  Softline GmbH

  Feb 2019 - Jul 2021

  Project Manager

  Led the development and implementation of BI and integration solutions, managing a project portfolio worth over RUB 200 million. Focused on enhancing decision-making accuracy and efficiency for top clients by delivering tailored analytical solutions. Played a key role in creating a center of excellence for data analytics and promoting Agile/Scrum methodologies within the team.Key Achievements • Delivered project portfolios exceeding RUB 200 million, driving revenue growth and solidifying strategic relationships with key clients. • Built more than 20 advanced analytics solutions for industry leaders (Rostelecom, MosMetro, RosStat, RusPass), improving decision-making speed and accuracy. • Adopted Agile/Scrum approaches, reducing time-to-market for new analytics features and improving cross-functional team alignment. • Established a data analytics center of excellence, facilitating faster insights and more relevant product refinements.Responsibilities • Oversaw the entire project lifecycle—from pre-sales and requirements gathering to release and post-launch support. • Defined business and technical requirements, allocated resources, and managed project timelines. • Coordinated cross-functional teams (development, analytics, design), monitoring overall project status and risks. • Managed BI solution integration (Polimatika, Google Docs, Yandex.Disk, ERP/CRM) to expand product capabilities. • Evaluated solution efficiency, streamlined processes, and improved product quality. Show less

• 

  Potok.io

  Aug 2021 - Oct 2022

  Senior Project Manager | Product Manager

  Developed and implemented a recruitment product aimed at optimizing hiring and talent development processes. Led work streams for major clients, ensuring alignment with their business needs and delivering high-quality solutions to streamline recruitment and HR operations.Achievements • Accelerated the “pre-sale to delivery” cycle by 2x, enabling faster market testing and scaling of successful solutions. • Increased project profitability by 5–10% through new analytics tools and refined feature-effectiveness evaluation methods. • Launched features generating over RUB 20 million in total revenue, enhancing the product’s market reputation and strengthening key business metrics. • Ensured sustainable product value growth for clients by integrating user feedback and A/B test results into the product backlog.Responsibilities • Shaped product strategy and roadmap, aligning with business goals and user insights. • Conducted discovery processes and validated hypotheses via interviews, A/B testing, and MVP development. • Delivered the product or specific features for key clients, meeting their unique requirements and deadlines. • Prioritized features based on core metrics and data analysis. • Coordinated cross-functional teams to ensure timely and high-quality feature delivery. • Regularly improved UX/UI and product functionality based on data-driven insights and user feedback. • Presented solutions and outcomes to stakeholders, maintaining clear communication and timely reporting. Show less

• 

  MAXIMUM Education

  Oct 2022 - Mar 2024

  Product Manager

  Served as the Product Manager for a CRM system (Microsoft Dynamics), overseeing its development and optimization to align with business requirements. Enhanced processes, metrics, and KPIs across marketing, sales, customer service, partner teams, and the learning management system (LMS) by prioritizing tasks, automating workflows, and introducing a mechanism to quantify task efficiency in monetary terms, ensuring alignment with business goals.Achievements • Streamlined the customer acquisition funnel, reducing abandoned applications by 30% in one quarter, directly increasing conversion to paid courses. • Boosted support team efficiency by cutting first response time by 1.8x, significantly improving NPS and overall student satisfaction. • Designed and implemented advanced analytics dashboards for cross-functional teams, enabling faster identification of growth opportunities and improved prioritization of high-impact initiatives.Responsibilities • Led the development and evolution of the company’s CRM system (MS Dynamics), ensuring it met internal stakeholder and business needs. • Defined and executed the CRM product strategy and roadmap. • Prioritized and managed incoming requests from key teams (marketing, sales, customer service, partners, LMS). • Automated critical business processes to increase efficiency and reduce manual workloads. • Developed a mechanism for calculating task effectiveness in monetary terms, aligning product development with ROI. • Coordinated cross-functional collaboration to deliver impactful solutions and ensure timely feature releases. Show less

• 

  РСХБ-ИНТЕХ

  Jan 2024 - Feb 2025

  Product Lead

  Responsible for the development and growth of educational products aimed at creating impactful solutions for students, educational institutions, and employers in the agricultural sector. Focused on enhancing the entire educational and career journey, from school courses through university education to employment.Achievements • Launched an MVP of a mobile application, exceeding planned KPIs by 30% and reaching 144,000 registrations within the first three months. • Secured 46 platform partners, increasing MAU by 18%. • Improved the development team’s efficiency by 40% through Agile practices, reducing the release cycle and hypothesis testing time threefold.Responsibilities • Defining product strategy and vision. • Leading discovery and delivery processes. • Developing and managing the roadmap for the mobile application. • Conducting A/B tests to validate hypotheses. • Creating product features using the Jobs-to-be-Done methodology. • Performing quantitative and qualitative research (interviews, surveys, usability testing). • Creating and maintaining the Customer Journey Map (CJM). • Crafting user stories. • Managing and prioritizing the product backlog. • Analyzing and optimizing key product metrics. • Leading a product team of 17 members (web & mobile developers, analysts, designers, content managers).Product • Mobile application for iOS and Android, plus a website. • Tech stack: Flutter, Java, React, Python, PHP. Show less

• 

  NDA

  Feb 2025 - now

  Менеджер по продукту