Pakeezah Hashmi

Experience

• 

  The City Of Manchester College

  Jan 2014 - May 2014

  Administrator

  • Providing support to students with UK Student Visa applications • Issuing letters to prospective students• Providing administrative support to the academic team of lecturers, tutors or teachers• Drafting and interpreting regulations and dealing with queries and complaints procedures• Coordinating examination and assessment processes• Organizing and facilitating a variety of educational and social activities

• 

  Nielsen

  Mar 2014 - Jun 2014

  Editor

  • Providing training to on-field agents from filling different questionnaires to going to the site to conduct primary research in a covert manner• Editing and ensuring all the different forms are linked in a logical and coherent manner• Conducting various CLTs for new products, including Almarai and Laban Up• Maintaining order of the paperwork and laptop questionnaires (such as filing and listing etc.)• Personally conducting on-field research for ADNOC and ADCB

• 

  FASSCO International

  Sept 2017 - Aug 2018

  • Developed a market overview of the healthcare sector in the UAE, including general market dynamics, growth trends and regulatory landscape.• Created detailed profiles on select healthcare facilities based in the UAE.• Completed PESTEL Analysis and determined trends, developments, growth drivers, Industry restraints, government regulation and environment in UAE healthcare sector.• Identified the underlying forces at work in catering business, the overall growth drivers, critical factors, trends and developments in the UAE market.• Conducted site visits on competitors and market place to identify opportunities and consolidate information into actionable items, analysis reports and presentations. Show less

  • Marketing & Business Development Executive

    Jan 2018 - Aug 2018

  • Market Research Analyst

    Sept 2017 - Dec 2017
• 

  Simplr Marketing

  Sept 2019 - May 2021

  Marketing Strategy and Research Analyst

  - Researched and analyzed the company’s parameters and scope of work that aligns with its ethics and ethos while creating a USP - Created various Research Modules and SOPs that can be executed independently by junior researchers in remote places- Tested Research SOPs for validity for across different industriesCreated and implemented company Brand Guidelines

• 

  Traffic Digital

  Sept 2020 - Nov 2020

  Copywriter

  - Researched and incorporated relevant SEOs appropriate for multiple clients- Created blog posts with varying tones appropriate for different platforms Clients: Dunlop Middle East, Honda MENA

• 

  Humanetek/Mohafiz

  Sept 2021 - Jun 2022

  - Analyzed and assessed the effectiveness of the campaign against set goals (KPIs and ROIs)- Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points- Created and implement operational processes to ensure a smooth customer journey from acquisition to retention for B2C vertical - Khadim by Mohafiz- Analyzed customer behaviour and integrated findings with a marketing campaignContent Strategy and copywriting for- https://www.mohafizsecure.com/index- https://www.humanetek.com/index Show less

  • Digital Growth Manager

    Jan 2022 - Jun 2022

  • Marketing Strategist

    Sept 2021 - Jan 2022
• 

  MRS Technologies

  Aug 2022 - now

  - Influencer Marketing – End-to-end influencer marketing management, including research, strategy, communication, updates, and management of payments for campaigns.- Assistance Producer – Budget planning, managing on-ground operations including catering, actors’ schedule, equipment delivery and project timelines.- PR Manager – Established relationships with A-lister celebrities for the successful execution of brand projects.Shamim Hilaly (DVC), Iqra Aziz & Yasir Hussain (Testimonial Campaign).- Podcast Host – Research guests, review/write script and host the podcasts.- Voice-overs – recorded voice-overs for multiple projects. Show less - Website Content: Researched and wrote SEO-optimized content for the MTronic website.- Social Media: Developed content strategies, created copies, and captions, researched and used relevant hashtags on all platforms.- Emails: Wrote campaign-aligned marketing emails with a 15% average open rate.- Scriptwriting: Developed concepts and crafted scripts for social media posts, explainer videos, travel vlogs and DVCs.- Marketing Collateral: Strategized, researched, and wrote content for flyers, catalogues, and PR articles.- Blogs: Created strategies, wrote, edited and reviewed blogs.- On-Page SEO: Conducted keyword research using SEMrush and Google search and incorporated them in content. Show less

  • Communication Manager

    Apr 2023 - now

  • Senior Content Strategist

    Aug 2022 - now