Varda Omer

Experience

• 

  L'Oréal

  Apr 2010 - Apr 2010

  Activation Manager

  Organized the mall activation for consumers to better understand the product. Maintained flow of ideas and team coordination at L’Oreal Mall activity in Lahore.

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  Coca Cola Beverages Pakistan Ltd

  Jul 2010 - Aug 2010

  Trade Marketing Intern

  • Developed Market Activation for the month of Ramadan at Coca Cola Beverages Private Ltd. • Visited various Key Accounts and developed strategies of running campaigns according to the category of Key Account

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  Lahore University of Management Sciences

  Aug 2010 - Dec 2010

  TA

  Earned an appointment with Humanities and Social Science Department of my university with Mr. Rasul Baksh Rais. The appointment was based on instructors' recommendation and on account of effective communication skills and command over course content.Duties included holding regular office hours to guide students with course assignments, grading reading summaries, managing attendance and managing exams.

• 

  AIESEC

  Dec 2010 - Jan 2011

  Marketing Intern

  • Organized a global village for multinational companies in Turkey as part of AIESEC internship• Represented Pakistan in various multicultural events in Turkey • Participated in volunteer work and discovered AIESEC as an international platform that helps me to develop myself and others around me

• 

  Alokozay tea

  Nov 2011 - Apr 2012

  Marketing Executive

  Responsibilities included• Coordinating with ad agencies for designing relevant artwork for the scheduled ATL and BTL activities (ATL agency: Orient)• Complete Alokozay Social Media Management (Facebook, Blogs etc Agency: CressetTech)• Preparation of monthly marketing sales report to analyze City wise, Brand wise and Variant wise sales trends• Cost-Benefit Analysis of all marketing investments• Plan and Execute events as per the Brand image

• 

  Sufi Group Of Industries

  Apr 2012 - Mar 2015

  Senior Marketing Executive

  Responsibilities include• Coordination between online and offline campaigns• Idea generation, planning and execution of Ramadan 2012 campaign at MT, LMT and IMTs.• Drafting press releases for nationwide media coverage• Designing concepts for billboard, streamers and Newspaper advertisements• Head of digital marketing division including Facebook, Twitter, Youtube• Negotiating costs, timelines, action plan and execution with different agencies; Digital, Media, ATL and BTL Promotion (Agencies: Creative Chaos (KHI), DHQ (KHI), Media Networks (LHR), WebChutney (INDIA), Brandsof Desire (INDIA), Ankur VO (INDIA))• Overseeing correspondence with foreign clients and projects overseas• Planning and execution of research including methodologies that need to be undertaken for the launch and promotion of a new brand• Developed a new brand of frozen chicken for the company launched in July 2013. Designed and implemented the loyalty program for Simply Sufi (Frozen Food) operational at three cities across Pakistan. Media Planning and negotiations with agencies for ATL plan of Simply Sufi TVC. Show less

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  Coca-Cola CCI

  Mar 2015 - now

  • Responsible for devising & execution of channel strategy of Modern On Premise Channel across Pakistan.• Complete Channel Analysis & Identify Opportunities. Align BP with all Stakeholders• Build transaction building initiatives for occasions & IMCs• Collaborating for Business value plans for key customers• High Image High Volume outlets to be executed with customized execution in major cities/towns• Tools & Training to be arranged to ensure that the sales team is equipped to increase the RED Score Show less

  • National Channel Manager

    Oct 2024 - now

  • Trade Marketing Manager

    Mar 2023 - Mar 2025

  • Channel Manager- Modern Trade & On Premise

    Aug 2022 - Mar 2023

  • Product Manager Modern On Premise

    Jan 2021 - Aug 2022

  • Trade Marketing Specialist

    Aug 2018 - Dec 2020

  • Market Assets Lead

    Aug 2017 - Aug 2018

  • Activation & Signage Executive

    Mar 2016 - Aug 2017

  • Trade Marketing Executive- Promotions

    Mar 2015 - May 2016