Varda Omer

Varda Omer

Activation Manager

Followers of Varda Omer618 followers
location of Varda OmerLahore, Punjab, Pakistan

Connect with Varda Omer to Send Message

Connect

Connect with Varda Omer to Send Message

Connect
  • Timeline

  • About me

    National Channel Manager at Coca-Cola CCI

  • Education

    • The City School

      -
    • The City School

      -
    • The City School

      -
    • Roots College International

      2005 - 2007
      A-Levels Physical Sciences
    • Lahore University of Management Sciences

      2007 - 2011
      Bachelor of Science (BSc) Social Sciences
  • Experience

    • L'Oréal

      Apr 2010 - Apr 2010
      Activation Manager

      Organized the mall activation for consumers to better understand the product. Maintained flow of ideas and team coordination at L’Oreal Mall activity in Lahore.

    • Coca Cola Beverages Pakistan Ltd

      Jul 2010 - Aug 2010
      Trade Marketing Intern

      • Developed Market Activation for the month of Ramadan at Coca Cola Beverages Private Ltd. • Visited various Key Accounts and developed strategies of running campaigns according to the category of Key Account

    • Lahore University of Management Sciences

      Aug 2010 - Dec 2010
      TA

      Earned an appointment with Humanities and Social Science Department of my university with Mr. Rasul Baksh Rais. The appointment was based on instructors' recommendation and on account of effective communication skills and command over course content.Duties included holding regular office hours to guide students with course assignments, grading reading summaries, managing attendance and managing exams.

    • AIESEC

      Dec 2010 - Jan 2011
      Marketing Intern

      • Organized a global village for multinational companies in Turkey as part of AIESEC internship• Represented Pakistan in various multicultural events in Turkey • Participated in volunteer work and discovered AIESEC as an international platform that helps me to develop myself and others around me

    • Alokozay tea

      Nov 2011 - Apr 2012
      Marketing Executive

      Responsibilities included• Coordinating with ad agencies for designing relevant artwork for the scheduled ATL and BTL activities (ATL agency: Orient)• Complete Alokozay Social Media Management (Facebook, Blogs etc Agency: CressetTech)• Preparation of monthly marketing sales report to analyze City wise, Brand wise and Variant wise sales trends• Cost-Benefit Analysis of all marketing investments• Plan and Execute events as per the Brand image

    • Sufi Group Of Industries

      Apr 2012 - Mar 2015
      Senior Marketing Executive

      Responsibilities include• Coordination between online and offline campaigns• Idea generation, planning and execution of Ramadan 2012 campaign at MT, LMT and IMTs.• Drafting press releases for nationwide media coverage• Designing concepts for billboard, streamers and Newspaper advertisements• Head of digital marketing division including Facebook, Twitter, Youtube• Negotiating costs, timelines, action plan and execution with different agencies; Digital, Media, ATL and BTL Promotion (Agencies: Creative Chaos (KHI), DHQ (KHI), Media Networks (LHR), WebChutney (INDIA), Brandsof Desire (INDIA), Ankur VO (INDIA))• Overseeing correspondence with foreign clients and projects overseas• Planning and execution of research including methodologies that need to be undertaken for the launch and promotion of a new brand• Developed a new brand of frozen chicken for the company launched in July 2013. Designed and implemented the loyalty program for Simply Sufi (Frozen Food) operational at three cities across Pakistan. Media Planning and negotiations with agencies for ATL plan of Simply Sufi TVC. Show less

    • Coca-Cola CCI

      Mar 2015 - now

      • Responsible for devising & execution of channel strategy of Modern On Premise Channel across Pakistan.• Complete Channel Analysis & Identify Opportunities. Align BP with all Stakeholders• Build transaction building initiatives for occasions & IMCs• Collaborating for Business value plans for key customers• High Image High Volume outlets to be executed with customized execution in major cities/towns• Tools & Training to be arranged to ensure that the sales team is equipped to increase the RED Score Show less

      • National Channel Manager

        Oct 2024 - now
      • Trade Marketing Manager

        Mar 2023 - Mar 2025
      • Channel Manager- Modern Trade & On Premise

        Aug 2022 - Mar 2023
      • Product Manager Modern On Premise

        Jan 2021 - Aug 2022
      • Trade Marketing Specialist

        Aug 2018 - Dec 2020
      • Market Assets Lead

        Aug 2017 - Aug 2018
      • Activation & Signage Executive

        Mar 2016 - Aug 2017
      • Trade Marketing Executive- Promotions

        Mar 2015 - May 2016
  • Licenses & Certifications

    • Leading and Motivating People with Different Personalities

      LinkedIn
      Apr 2023
      View certificate certificate
  • Honors & Awards

    • Awarded to Varda Omer
      Dean's Honour List Lahore University of Management Sciences Aug 2011