Gemma Wright

Experience

• 

  Lloydspharmacy

  Aug 2001 - Jun 2017

  • Ensuring digital assets on the site are compliant and relevant with daily management of product and non-product related content, including product descriptions, images, prices, store locater and adding merchandising associations across the site• Liaising with the internal category & buying teams to obtain information from suppliers to keep product pages current & optimised.• Direct liaison with our affiliate partner AWIN to manage publisher partnerships and opportunities to maximise traffic and revenue• Daily use of Google analytics to monitor product performance, customer search and shopping behaviour• Experience managing product listings through Amazon Seller Central keeping product inventory accurate• Testing and Implementing promotions that mirror in store activity and managing online only exclusive deals• Listing new products on the website with adequate information and in an SEO friendly way • Experience ensuring accurate stock availability of products online by analysing stock reports • Providing feedback and insight to the business regarding digital campaigns Show less Providing administrative support to the Fulfilment Manager & Administrator. The web site was a newly formed venture for LloydsPharmacy in September 2008.• Instrumental in setting up the department and organising stock ready for go live date in September 2008• Analysing various stock related reports in Excel and amending web stock availability• Trialling new work processes and documenting best practice procedures• Monitoring and reporting web site issues to the Head Office team• Ordering of all consumables for the department, liaising with various departments and suppliers• Part of a team of two involved in the calculation of racking space required for planned relocation of all stock Show less MANAGED CARE CENTRE LLOYDSPHARMACY, ATHERSTONE, WARWICKSHIREBusiness Support Operative, working in the Managed Care Centre. This department was formed to recycle care home equipment such as medicine trolleys and cabinets and monitored medicine dispensing trays as a cost saving exercise• Responsible for sorting returned equipment to establish any recyclable or scrap items.• Daily stock counts of usable equipment and recorded on database for Business Account Managers to check availability.• Creating a stock management tool through Microsoft excel to analyse and collect stock related data to aid the business development managers Show less DISPENSARY STOCK RELEASE SYSTEM LLOYDSPHARMACY• Business Support Operative Working in D.S.R.S (Dispensary Stock Release System) This department was formed to re-locate large amounts of redundant stock located throughout the pharmacy network from one branch to another. This included prescription medicines, un-used needles and syringes, bandages, gauze, etc…• Responsible for checking batch numbers of medicines matched, expiry dates within correct time frame, correct items packaged and sent to pharmacy’s, responsible for writing off and disposing of expired medicines correctly.• Directly liasing with pharmacists to identify areas of over stocks to relocate throughout the business to minimise write offs. Show less

  • Digital Product & Marketing Executive

    Oct 2013 - Jun 2017

  • Online Business Support Executive

    Jul 2008 - Sept 2013

  • Business Support Executive

    Aug 2005 - Jun 2008

  • Business Support Executive

    Aug 2001 - Jul 2005
• 

  Soak.com

  Jun 2017 - Feb 2020

  KEY SKILLS & TECHNICAL KNOWLEDGEIBM WebSphere | Salesforce Commerce Cloud | HotJar | Google Analytics | HTML/CSSAttraqt Visual Merchandising | Amazon Seller Central | MS Word, Excel and OutlookCampaign Strategy & Planning | E-commerce Strategy | CR Optimisation | On-site SearchUX Design | SEO, PPC & Affiliate Marketing | Analysis & Reporting | Communication & OrganisationKeen interest in Digital Marketing, Front-end Development & Digital Technologies• Project managing the end to end of onsite content and campaigns from concept to deployment, coordinating with a variety of departments to ensure all are aware of timelines and responsibilities• Executing campaigns on site, often under pressure and to short timescales• Own centralised documents for key trading periods & reporting• The management and creation of all digital assets within the platform, regularly updating HTML & CSS• Acting as a quality controller of digital assets utilising a variety of test scenarios including device, traffic source and browser type• Using standard reporting tools like Google Analytics and HotJar behavioural analytics to analyse content and campaign performance including the capturing of heat maps• A/B testing to form and inform which content resonates most to the customer during a campaign• Coordinating the execution of promotional strategy and future content with cross functional teams• Suggesting innovative new promotions along with content and product placement on site• Effective communication of campaigns across all departments including dates, codes and terms• Managing the onsite search performance suggesting search term conversion improvements for terms with and without results and sharing this with wider teams• Responsible for managing one team member, the search & navigation specialist Show less

  • Digital Campaign Coordinator

    Aug 2018 - Feb 2020

  • Online Assistant Visual Merchandiser

    Jun 2017 - Aug 2018
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  UK Flooring Direct

  Jun 2020 - Mar 2021

  Ecommerce Merchandiser