Eddy Van Der Sman

Experience

• 

  Vrije Universiteit Amsterdam

  Apr 2012 - Jul 2012

  Research Assistant

  Project “Als ik later groot ben”, a longitudinal study on the development of toddlers.

• 

  Universiteit Utrecht

  Sept 2012 - May 2013

  Research Assistant

  Project “Radar 2.0”, a longitudinal study on the development of young adults.

• 

  JINC

  Nov 2012 - Mar 2013

  Research Intern

  Impact measurement project "Ouderbetrokkenheid".

• 

  T-Mobile Nederland

  Apr 2014 - Mar 2023

  Delivered a cloud-based marketing automation solution that personalizes customer interactions across all channels with the use of real-time algorithms. Grew it from a digital pilot into a fully integrated platform fueling millions of interactions guiding it into the core of our marketing technology transformation. The platform was supported and adopted by Deutsche Telekom's AI program and is implemented into various countries. Designed and executed an omni-channel personalization strategy while guiding the development and implementation of a framework for tracking customer behavior across all channels in real-time. Optimised millions of customer journeys by exploring the field of personalization within our digital channels. Validated everything by running AB-tests on all of our sites and apps and delivered actionable insights into online behavior for all of our digital sales- and service activities. Managed the product data within our multichannel sales platform and supported the transition to GA. Developed and implemented automated data services for product and commercial management.

  • Senior Technical Product Manager

    Jul 2019 - Mar 2023

  • Personalization Lead

    Jul 2018 - Mar 2023

  • Digital Optimization Specialist

    May 2016 - Jun 2018

  • Data Manager

    Apr 2014 - Apr 2016
• 

  Odido Nederland

  Jul 2023 - Oct 2024

  Defined the vision and strategy for personalization and marketing automation while managing our marketing technology stack. Ensuring a seamless alignment with our mission to become the customer champion by providing our customers a personal and relevant experience across all of our channels. Redesigned our Marketing Automation program setup and processes to support a scalable and sustainable Marketing Technology platform and products operating model.

  • Senior Technical Product Manager

    Mar 2023 - Oct 2024

  • Senior Program Manager

    Jul 2023 - Nov 2023
• 

  ING

  Oct 2024 - now

  Personalization Solution Architect