
Aji Aditra Perdana
Marketing Communication

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About me
Marketing Communication | Brand | Commercial | Communication Enthusiast
Education

Universitas Pelita Harapan
2017 - 2019Master's degree Communication and Media Studies 3,84Activities and Societies: Writer & Researcher

Sekolah Tinggi Ilmu Komunikasi Interstudi
2005 - 2011S,Ikom Mass Communication/Media Studies 3,23
Experience

PT. Indosat Tbk
Nov 2011 - May 2013Marketing CommunicationOffice Location: Wisma Antara Building 1st Floor (Medan Merdeka Selatan No.17)1. Handling Event Promotion, Activation, Sponsorship for regional Jakarta’s program.2. Supporting Event administration documents and any events3. Supporting to manage IM3 youth community in inner Jakarta Area•Gain and maintain good relationship with local media (radio, digital, and print media) and exercise possibility to do corporation that can enhance sales, engagement with Indosat’s customers, and awareness of new programs•Create and manage daily editorial plan for Indosat Area Jakarta social media accounts, measure how far the messages of our campaign reached people, concept-ing creative content and enable any possible corporation with third party to gain impression and followers.• Handling frame contract vendor, pitching vendor for new production of material promo or merchandise.• supported other division, such as MarComm team headquarter, Internal Communication, Channel Management for any various events or programs as MC, support inviting media, selling booth, etc Show less

KOMPAS GRAMEDIA
May 2013 - Dec 2013Digital StrategistOffice Location: Kompas Gramedia Building 3rd Floor (Jl. Panjang No.8A, kebon Jeruk)1. Handling Event Promotion, Online Activation.2. Create creative idea for client to promote new product in digital channel 3. Create and manage daily editorial plan for Kompas Gramedia Magazine Brand social media accounts, measure how far the messages of our campaign reached people, concept-ing creative content and enable any possible corporation with third party to gain impression and followers.

MRA Printed Media Group
Jan 2014 - Mar 2014Sr. Account ExecutiveAdvertising revenue, integrated marketing communication, optimized all digital platform to brands. Handling more than 12 websites + its mobile platform.Full responsibility in supervising, controlling, and managing team performance Planning and making strategy in order to achieve target and increasing income.

Indosat Ooredoo
Apr 2014 - Dec 2019Marketing CommunicationsOffice Location: Wisma Antara Building 1st Floor (Medan Merdeka Selatan No.17)1. Handling Digital media, event promotion, Activation for regional Jabotabek program.2. Supporting to manage IM3 Brand in inner Jabotabek Region (Jabotabek + Serang & Karawang)•Gain and maintain good relationship with local media (Digital, Radio, and print media) and exercise possibility to do corporation that can enhance sales, engagement with IM3 customers, and awareness of new programs

Home Credit Indonesia
Jan 2020 - Jan 2021Head of Social Media & Content MarketingConceptualization and execution of strategies in social networks and online platforms and creating campaign message for customer. 1. Creation and implementation of campaigns2. Customer service 2.03. Build Communities in digital platform 4. Making Home Credit Indonesia as a top of mind brand in digital communities

Mandalika Grand Prix Association
Jan 2021 - Feb 2023Managing commercial area for MotoGP & World Superbike event in Pertamina Mandalika International Street Circuit, Lombok, West Nusa Tenggara.Please start your engine & lets colaborate! Lead end-to-end strategy and execution of marketing plans within Indonesia & South East Asia market, for one of super priority destination in Indonesia, and a first Sportstainement in the World, The Mandalika.Managing and implementing comprehensive marketing for1. Sponsorship2. Event3. Ticketing4. Brand Licensing5. Promotional Activity6. Communication Plan
Vice President of Commercial
Jan 2022 - Feb 2023Head Of Marketing
Jan 2021 - Jan 2022

ASTHA
Jan 2023 - nowSelf EmployeeIP (Intelectual Property) creator, commercial partner, & activation factory.1. Playland Snow Park2. Memoria 3. Playland Tumble Town4. Discover Lombok Sumbawa 5. Nusantara Expo6. Nusantara Fun Fair 7. Blackpink Born Pink World Tour8. Westlife Wild Dreams Tour
Licenses & Certifications

Leadership Certification Level 2 : Stand Up and Leading Up
Indosat OoredooDec 2018
Leadership Certification Level 1 : First Time Manager
Indosat OoredooNov 2018- View certificate

Youtube Creative Essentials
GoogleApr 2020
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