Anna Smith

Experience

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  Penrose Library at the University of Denver

  Jan 1998 - May 2000

  Reserve Desk Associate (work-study)

  Worked part-time at the Reserve Desk within Penrose Library on campus at The University of Denver, while attending DU. Assisted students and patrons in finding materials for research, including academic publications/articles, videos, music, microfiche and books located in the Reserve area of the library. Provided superb customer service and kept materials organized and returned in a timely manner.

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  CFP Board

  Jan 2002 - Jan 2004

  • Assisted department in increasing the awareness of the importance of financial planning to both government officials and consumer groups.• Exhibited at local and national tradeshows, distributed marketing collateral.• Supported all social marketing campaign initiatives aimed at encouraging Coloradoans to save money. Arranged workshop logistics, liaised with volunteers, maintained databases, disseminated communication materials and planned events.• Promoted from my previous role as Administrative Assistant. Mostrar menos

  • Public Affairs Assistant

    Jul 2004 - Jan 2004

  • Administrative Assistant (Education & Examination Department)

    Jan 2002 - Jul 2004
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  Daniels College of Business, University of Denver

  Jan 2002 - Jun 2002

  Public Relations Intern

  Assistant to the Director of Public Relations. Researched and wrote informative articles for electronic and print alumni newsletters, edited articles, wrote press releases and media advisories and pitched stories to reporters. Interviewed faculty and students for articles, assisted with special events and created databases.

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  Denver Botanic Gardens

  Jun 2002 - Jan 2002

  Pubic Relations Intern

  - Assistant to the Manager of Public Relations. - Created media teaser kit for the 2002 Corn Maze.- Developed and managed the Summer 2002 Travel Writers Reception. - Wrote press releases, media advisories and photo opportunities. - Pitched stories to reporters, organized special events, assembled media packets and researched publications to pitch to in the future.

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  Girl Scouts of Colorado

  Jan 2005 - Oct 2006

  • Implemented Web site updates and supervised technology updates. Primary liaison between outside Web development company & internal staff to ensure accuracy and efficiency of Web site. • Wrote and edited articles for the Web and print.• Promoted events to the media. Photographed and wrote articles about the events.• Increased security for online giving page. Enhanced and revamped various sections of the Web site to increase number of visits. Conducted Web focus group to assess usability. • Developed a database of girl member emails and created a new eNewsletter for girls.• Wrote scripts and bios for events, coordinated the annual awards ceremony. Promoted annual awards ceremony and annual “Girl Scout Week.” Assisted with annual fall recruitment campaign/media blitz.• Promoted from my previous role as Community Development Assistant. Mostrar menos

  • Communications Coordinator

    Jan 2005 - Oct 2006

  • Community Development Assistant

    Jan 2005 - Jan 2005
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  MoneyGram International

  Mar 2007 - Jan 2010

  • Developed and supported nationwide B2B marketing efforts for sales and 6 account managers with a client base of 2,300 companies.• Solely maintained budget of $1.1 million.• Implemented quarterly and monthly promotions, aimed at increasing ExpressPayment (bill payment) transactions. Produced corresponding posters, fliers, premiums and other collateral. Analyzed promotional effectiveness with ROI model. • Managed and supported all tradeshow activities. Oversaw booth logistics, attendee logistics and marketing efforts around tradeshows. Department attended 9 tradeshows annually.• Managed electronic and print advertising insertions. • Managed and purchased premium items for department.• Promoted from my previous role as Marketing Assistant. Mostrar menos • Supported 12 members of marketing team, including Director of department.• Aided in budget and forecast management for 15 cost centers, totaling $11 million.• Facilitated logistics for hundreds of street team marketing events in 11 cities with 4 different agencies. Supplied premiums and POS for multiple simultaneous events, as well as other collateral including tents, wheels & blimps. Created tracking system and communicated budget to managers.• Participated in multi-departmental team to develop week-long event for 300 attendees. • Organized, selected and ordered 2007 premiums, including a vendor selection process. Project duration of 5 months to complete, a total budget of $450,000.• Planned 4 different meetings on-site in Colorado, coordinated accommodations for guests, totaling 50 different people, and spanning 5 days.• Ran monthly transaction reports for every marketing corridor.• Trained on multi-currency system, acting as back up of pricing system for manager, assisted in many country currency conversions, updated indicative rates daily.• Committee member of team that organized activities to boost employee morale such as the annual "Customer Service Appreciation Week" and the annual "Take Your Child to Work" day. Mostrar menos

  • Marketing Associate, ExpressPayment

    Sept 2008 - Jan 2010

  • Marketing Assistant, Americas Marketing

    Mar 2007 - Sept 2008
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  BMO Capital Markets

  Jan 2010 - Jun 2013

  Sr. Administrative Assistant

  • Provided superior administrative support for a Managing Director and eleven direct reports. Performed office management tasks including: managed incoming phone calls, prepared necessary materials for professionals (printing, copying and binding), faxing and filing. Effectively resolved and refered a range of administrative problems and inquiries.• Organized meetings, appointments and events for professionals. Coordinated travel arrangements.• Maintained an accurate CRM Oracle-based Siebel database (including key contacts, deals and activities); prepared weekly reports, invoices and expense reports. • Office management duties included ordering supplies, providing support for special projects (annual audit, research projects and updating bios and photos) and maintaining equipment.• Committee member of team that organized employee activities, aimed at increasing morale and general involvement. Mostrar menos

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  BMO Harris Bank

  Jun 2013 - May 2014

  Community Affairs Specialist

  Managed Community Affairs charitable grants process, including activation of marketing and sponsorship benefits and accurate database entry and reporting. Coordinated entry of approved grants into grant database. Provided accurate and timely information in response to inquiries made by Community Affairs Relationship Managers on grant payment statuses and marketing deadlines.• Managed sponsorship benefits, ensuring accurate branding and advertising in brochures and online; provided marketing materials by required print deadlines and to specifications.• Collaborated with Relationship Manager and non-profits in strategic marketing activation elements, including custom premium orders, social media, and other publicity efforts to increase awareness and goodwill toward the bank.• Updated and maintained the Community Affairs’ internal and external websites. Assisted with other special projects. Mostrar menos

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  Westerra Credit Union

  Mar 2015 - Jan 2020

  • Created and executed comprehensive digital marketing strategies, plans and tactics for the credit union. • Partnered with business unit leaders to develop and implement digital marketing strategies to support achievement of organizational goals.• Leveraged social media marketing, reputation management/review sites, email marketing, SEO, SEM, content marketing, mobile advertising, digital advertising and other digital channels/technologies. • Redesigned the website, constructed new webpages, landing pages and microsites and ongoing management including designing, tracking site performance and optimizing user experience and conversion. • Developed and updated content for the credit union’s digital media platforms, social media sites, email marketing systems and content marketing.• Developed and executed email marketing segmentation strategies using automation technologies.• Assisted in the production and planning of digital marketing commercials and advertisements.• Implemented communications to help members understand e-service offerings and how they can utilize them to meet their financial needs.• Managed and posted all articles on the employee intranet (SharePoint). Mostrar menos Responsible for written staff communication, member communication and marketing promotional materials. Oversee, coordinate, support and participate in credit union sponsorship relationships and other various projects.• Evaluate, implement and coordinate marketing campaigns, programs and strategies.• Create and maintain community and credit union sponsored relationships such as the Colorado Rapids, Special Olympics Colorado, School Grant Program and School Fundraising Program.• Assists with social media, website updates and redesign, electronic marketing and business development activities of the Marketing Department.• Primary liaison for branches and other departments for distributing and maintaining promotional materials.• Assists with financial education events/awareness and community outreach efforts.• Write statement messages, on-hold messages, eNotices, newsletters and other communications, including staff communication, letters/postcards and emails to members and other marketing promotional materials. • Maintain targeted mail/email lists for ongoing communications. Mostrar menos

  • Digital Marketing Manager

    Jan 2016 - Jan 2020

  • Marketing and Communications Coordinator

    Mar 2015 - Jan 2016
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  Paramount Residential Mortgage Group Inc. (PRMG Inc.)

  Nov 2020 - Mar 2022

  Marketing Assistant

  Paramount Residential Mortgage Group Inc. (PRMG) is one of the largest independently owned Mortgage Lenders in the nation. We deliver a wide range of Jumbo, FHA, VA, USDA, and conventional loan products, along with providing cutting-edge technology and industry-leading customer service. For 20 years we have successfully helped homeowners purchase and refinance their homes across the country. PRMG was voted the top 5 of the 50 Best Companies to work for 2020.• Provide marketing strategy, support and assistance to Area/Branch Managers and growing team of 25+ Loan Officers.• Collaborate with National Marketing Department, Compliance & Legal to ensure all marketing materials are compliant and on-brand.• Serve as liaison between National Digital & Marketing Departments and five retail branches (and their respective Loan Officers).• Create and distribute sales/marketing materials (both print & digital).• Promote and manage PRMG branches and Loan Officers on multiple social media platforms.• Assist in recruiting and onboarding new Loan Officers, including training in our CRM (Total Expert).• Coordinate branch events. Mostrar menos

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  Emily Griffith Technical College

  Jan 2022 - now

  Marketing Program Manager

  • Oversees all marketing content and strategy to research, identify and capture new opportunities.• Establishes and cultivates relationships with key internal (Deans, Directors and team leaders) and external stakeholders (third party agencies and contractors) in the pursuit of new student prospects and strategic business needs.• Leads external marketing and communication efforts including strategic launches for new programs and campuses, digital advertising campaigns, public relations, website design & updates and collateral development for recruiting.• Supports internal marketing efforts, employee communications/newsletters and events.• Works closely with Compliance to ensure all requirements are met.• Supports change management along with process documentation. Mostrar menos