
Darren Ng Hao Wei
Digital Marketing Intern

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About me
Penultimate Year student at NUS
Education

Temasek Polytechnic
2016 - 2019Communication and Media Studies CGPA: 3.74Modules completed: Digital Media Production (A)Media Research (A) Single Camera Production (A)Multi Camera Production (A) Essentials of Graphic Design (A) Involvement and Activities: Volunteer as a Student Photographer for some events.In the Media team for Communication Media Management (CMM) Day 2. Media Literacy Council- Temasek Polytechnic Video Competition- 2nd place

National University of Singapore
2021 - 2025Bachelor of Business Administration - BBAActivities and Societies: Bizad Charity Run 2024 Vice project director

Temasek Polytechnic
2015 - 2016Polytechnic Foundation Programme Grade Point Average (GPA): 3.83
Yonsei University 연세대학교
2023 - 2024Bachelor of Business Administration - BBA Business Administration and Management, General DistinctionYonsei winter school program.Modules taken: Strategic Management
Experience

Mediacorp Pte Ltd
Apr 2018 - Sept 2018Digital Marketing Intern1. Produce content for Chinese Audience social media platforms.- filming & editing online videos for Ch 8 programs in production to populate TV social platforms.- editing of online videos for radio stations - creates all graphics- creates end frame annotation for all YouTube videos.- design and create visual artwork/info-graphics for posts.- design and produce channel key art, profile image, page cover on all social media platforms.- daily scheduling of posts on 8 & U FB page2. Maintains Chinese Audience Toggle sites- regular updating of TV program content on 8 & U Toggle web pages- manages 8 & U Toggle CMS (eg, create new program/events pages when required)- design all thumbnails artwork for Chinese Audience Toggle carousel 3. Assists in the planning and execution of all marketing activities including roadshows, media conferences, events and promo activities for Chinese Audience. Show less

GRYT Marketing
May 2021 - Jul 2021Marketing Intern1. Participate in the planning and execution of marketing campaigns for GRYT and/or our clients.2. Copywriting and designing of creatives for social media, ads, emails for GRYT and/or our clients.3. Conduct market research to help plan effective marketing campaigns for GRYT and/or our clients.4. Develop and document workflow and processes to improve the efficiency of GRYT’s marketing operations.The company was rebranded to GRYT

Shopee
May 2022 - Aug 2022Business Development Intern- Strategic Brands (Electronics)1. Analyze data for weekly and post-campaign reporting and suggest actionable for the team.2. Spearheaded the Sony X Shopee H1 review & Quarter 4 package pitch. 3. Participated in the Samsung regional campaign day which achieved significant sales growth. 4. Curate shopping collections, selecting products based on data, price point and trends etc.5. Formulate the expected run rate performance of the brands using the data from five different datasource.

Unilever
Jan 2023 - Jun 2023ULIP Marketing intern1. Managed the localisation of artworks for sale internationally by adapting languages and cultural nuances to effectively communicate their underlying messages to customers2. Executed detailed market research on white space markets including Southeast Asia and the Middle East, uncovering key consumer preferences, market trends, and competitive landscapes, resulting in actionable insights which informed strategic marketing decision-making3. Launched Dove Men Care in Vietnam through conducting extensive market studies and concept testing4. Executed a compelling Dove deodorant advertising campaign in the highly competitive Nali market, leveraging market insights and creative messaging Show less
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NUS Students' Business Club (Bizad Club)
Jul 2023 - Jan 2024Vice Project Director - Bizad Charity Run
Licenses & Certifications
- View certificate

Google Ads Search Certification
GoogleOct 2022
Honors & Awards
- Awarded to Darren Ng Hao WeiLeong Siew Meng Memorial Prize in Principles of Marketing National University of Singapore Dec 2021 Awarded to the most outstanding student for the module Principles of Marketing.
- Awarded to Darren Ng Hao WeiPing Yian of Distinction Award Ping Yi Secondary School Apr 2017 This award is given to students in Ping Yi who have achieved great academic results and demonstrating good conduct.
Languages
- chChinese
- enEnglish
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