Pascal Claeys

Pascal Claeys

Head Information Department

Followers of Pascal Claeys2000 followers
location of Pascal ClaeysFortaleza, Ceará, Brazil

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  • Timeline

  • About me

    Media Strategy Expert | Earned Media Specialist | AI-Driven Content Innovation

  • Education

    • Getclientsnow.nl

      2013 - 2013
      Participation Entreprise marketing

      Activities and Societies: Online seminars about marketing funnel, inbound marketing, building a succesful company, nichemarketing and passive income generation techniques by Laura Babeliowsky

    • Business Bootcamp - Open Circles Academy

      2012 - 2013
      Business, Management, Marketing

      Activities and Societies: Monthly day meetings with practical impact - financial IQ, social media, inbound marketing, elements of success, marketing techniques

    • Digital E-Network

      2012 - 2012
      Online marketing, Affiliate marketing, Digital Marketing, Social Media Marketing

      Activities and Societies: Online marketing courses - 5 modules with each 10 elements of digital marketing

    • Pyramid Fundament Presentations

      2013 - 2013
      Pyramid Principle Minto Presentation skills 3 days & homestudy
    • Information Land

      2011 - 2012
      Advisory training Consulting Practical
    • Focus Conferences Seminars

      2010 - 2010
      Certificate LaVi Professional Presentation Training

      Activities and Societies: Professional presentation training, 2x3 days of intensive presentation skills training

    • LifeWork Professional Company Coach Training

      2008 - 2009
      Certified Coaching
    • Koninklijk Atheneum Asse

      1982 - 1989
      Economics
    • De Kleine Academie Brussels

      1989 - 1991
      Degree Professional Actor
    • Sint Albertus College

      1975 - 1982
    • Vrije Universiteit Amsterdam

      2005 - 2007
      Postgraduate Change Management
    • Centro Universitário Ateneu

      -
      Pós-graduação Didáticas de Ensino Superior e EAD
    • Vrije Universiteit Brussel

      1985 - 1989
      Master's degree Applied and Company Economics
  • Experience

    • Het Financieele Dagblad

      Sept 1992 - Sept 2001
      Head Information Department

      Manager of the department with the following services : research, information, knowledge, agenda, library and database taxonomy of the only financial economic newspaper of The Netherlands

    • Disco Voador Brazil

      Sept 2001 - Feb 2003
      Owner

      Owner of Disco Voador Events. Founded in Brazil. Spin-offs in The Netherlands from february 2003.

    • Deloitte Nederland

      Feb 2003 - Oct 2013

      Check my results from the projects in my role as projectmanager, change manager and consultant for Deloitte, a major Big 4 professional services firm, in the last 10 years:- Project Pricing - a potential uplift of 20% more profit from the same revenue by changing processes, guidelines and targets around gross profits; - Project Client Connection - online strenghtening of client relations through community marketing with 120 key accounts representing 200mn EUR out of 650mn EUR of Deloitte NL, resulting in higher client loyalty and recognition of the Deloitte brand as innovator; - Project MyDeloitte (Sharepoint) - resulting in 600 support pages, 75 collaboration workspaces, 5000 knowhow pages, and a central database page visited 7000 times a month (result as best visited page on intranet); - Project Newsfinder - helping professionals find research, information, news and knowledge on internet and databases with a proven 65 million EUR in sales among others derived thanks to better informed sales professionals; - Guest lecturer - resulting in better informed students around knowledge management and content marketing, also resulting in high potentials interested in working for Deloitte;- Senior Manager - resulting in getting yearly budgets and departments in line with corporate goals, restaffing and getting work done better, faster and cheaper, year after year, saving middle management time, struggles and avoiding fears and tears for teammembers;- Project online marketing training (ongoing)- goal to double online audience, leads and clients through webinars, emailmarketing, social media marketing Show less

      • Senior Project Manager - Pricing

        Jun 2013 - Oct 2013
      • Senior Manager - Content Marketing

        Jun 2012 - May 2013
      • Senior Manager - Deloitte Client Connection - Knowledge Exchange

        Sept 2011 - May 2012
      • Senior Knowledge Manager / Chief Knowledge Officer

        Aug 2005 - Aug 2011
      • Knowledge Manager

        Jan 2004 - Aug 2005
      • Head Information Department

        Feb 2003 - Jan 2004
    • Karthaz

      Nov 2013 - now
      Business Co-Owner

      Você é um produtor cultural que trabalha com a Lei Rouanet, Mecenato, Doação en Patrocínio direto e que quer atrair mais patrocinadores? Assumimos o marketing e comunicação visual do seu projeto cultural. - Visita nosso sitehttp://www.karthaz.com.br

    • UniAteneu - Centro Universitário

      Jan 2014 - Jan 2021
      Professor Of Marketing

      Teaching marketing, multichannel marketing, communication marketing, corporate strategy and knowledge management for one of the fastest growing universities of the North-East of Brazil. http://www.uniateneu.edu.br

    • Oranje Fonds

      Mar 2016 - Sept 2016
      Knowledge Management Consultant

      Consulting project to write diagnosis and solutions plan to enhance knowledge management at Oranje Fonds. Deliverables: advisory plan, and network connections to implement the knowledge management solutions (KM manager, Newsgathering, Change initiative, KnowHow Database etc).

    • ANP Business

      May 2018 - now

      Business Journalism initiative. Human - AI - Human summarizing service Researching AI trends in media, education and business Media analysis for clients: Sentiment analysis with AI Daily functional and boolean search support for ANP Business clients (360+ mediamonitoring, Realtime, Expert Support, Cision) I provide online content curation, newsletter, media specialist and media analysis services for business clients of ANP Business at The Hague, Netherlands.

      • Media Topics

        Aug 2023 - now
      • AI Researcher

        Jan 2023 - now
      • Media Analysis

        Feb 2021 - now
      • Information Specialist

        Aug 2020 - now
      • Earned Media Specialist

        May 2018 - Aug 2020
    • OBI4wan

      Jan 2019 - now
      Sentiment Coding

      Freelancer sentiment coding French or Dutch media messages for corporate clients of Obi4wan. Copy editing of media analysis.

  • Licenses & Certifications