Danny Doyle

Experience

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  British Amateur Photographers Association

  Jan 1991 - Jan 1994

  Magazine Designer and Sub-Editor

  Design and Sub-editing from layout to print of a full colour quarterly magazine.

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  Hackney Music Education Programme

  May 1997 - Sept 2002

  Course Coordinator – Music Technology

  As part of the Hackney Summer School, I ran a successful course in Music & DJ technology for 16-25 year olds

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  Guardian Group

  Jun 1999 - Dec 2007

  Online Advertising Executive (Jobs)

  General maintenance of Guardian Jobs website, uploading content, creating html pages, testing commercial ad campaigns, analysing ad tracking, liaising with sales teams and training new members of staff.

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  Couloir Bar

  Feb 2005 - Feb 2008

  Entertainments Manager and Resident DJ

  I was responsible for the events organisation, booking, promoting and arranging of finances for bands & DJs. I was also the resident DJ at the venue.

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  Guardian News & Media

  Feb 2008 - Apr 2016

  Planning and managing online advertising campaigns across guardian.co.uk on behalf of external clients as well as internal marketing and sponsorship campaigns. Involved in some high profile projects - ad server migration, introducing optimisation systems and quality and assurance of new ad formats and positioning• Handover of audio podcast advertising and managing the kiptronic platform • Ad systems migration - DART Enterprise to OAS 24/7 Real media • Taking on Super-user status in Maxifier Show less

  • Deputy Ad Operations Manager - Commercial and Development

    Jan 2015 - Apr 2016

  • Commercial Ad Operations Team Leader

    Apr 2011 - Jan 2015

  • Commercial Ad Operations Exec

    Feb 2008 - Mar 2011
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  Hearst UK

  May 2016 - Aug 2021

  I lead the Technical Account Management team, activating, optimising and monitoring all digital display and video campaigns that are booked direct or through programmatic guaranteed or PMP channels. The team are responsible for the build, implementation and delivery of Hearst's digital custom ad formats. I also manage the day to day ad operations functions and undertake projects critical to the smooth and efficient running of the business, looking to automate and improve process wherever possible. Show less

  • Director of Ad Product and TAM

    Feb 2020 - Aug 2021

  • Head of Ad Operations

    May 2016 - Jan 2020
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  IAB UK

  Oct 2021 - Mar 2023

  Ad Tech Consultant

  Helping the IAB UK deliver value for ad tech members, whether it’s representing the industry’s views on key issues, working to certify companies for existing standards or formulating new standards that help with the overall vision of building a sustainable future for digital advertising. A key part of my work was driving the strategic direction of the IAB Gold Standard and managing and productising the process of reviewing evidence to certify companies as Gold Standard compliant.

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  The Walt Disney Company

  Apr 2023 - Mar 2024

  Manager, Digital Client Service

  Team Leader (maternity cover) across the digital advertising landscape, with specific expertise in video, programmatic, and CTV advertising. I lead a group of Account Managers that plan and execute the operational elements of the advertising campaigns we sell. Pre-sale guidance and media planning, through to campaign set up, analysis, optimisation, reporting, and invoicing, covering all forms of advertising activity across our digital properties. Specific focus on the flagship product, Disney+ and ESPN, as well as additional digital assets: websites, apps, and social platforms.Balancing ‘in-the-weeds’ tasks with higher level strategic planning. Show less

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  Bauer Media Group

  Mar 2024 - now

  Acting Head of Ad Operations

  I lead and manage the Ad Operations function at Bauer Media Group, overseeing digital display and video campaign management teams. My role involves optimising ad performance and driving revenue growth through the utilisation of Bauer Illuminate data solution. I have developed cross-functional skills in ad technology, campaign implementation, and digital sales enablement.