Brett Chappell

Experience

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  Henry Wine Group

  May 2002 - Sept 2004

  Fine Wine Specialist

  • Built and expanded more than 75 client relationships with annual revenues in excess of $1M• Increased territory sales by 40% in first year with the company• Established reputation for facilitating training, and providing exceptional client service• Co-established “after hours” event resulting in 100+ cases of sparkling wine sold in a season

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  2941

  Sept 2004 - Sept 2005

  General Manager

  • Responsible for more than $6M annual gross revenue • Redesigned service and retrained staff for 200% increase in average sales per transaction• Directed 60+ front of house service staff• Developed and facilitated team training, coaching, and mentoring

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  Virginia Imports Ltd.

  Jan 2006 - Sept 2007

  Fine Wine Salesman

  • Generated annual revenues in excess of $1 million on account base of 50+ accounts• Cultivated new and expanded existing retail markets• Developed and implemented “street level” marketing plans for branded and emerging wines• Consistently met and exceeded goals for product placement and sales volume• Designed and led sales training for value-added resellers to increase sell-through

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  Calypso Organic Selections

  Sept 2007 - Oct 2010

  Director, Sales & Marketing

  • Originated and established 65 new accounts in company’s first 8 months• Established, trained, and motivated new sales force• Orchestrated opening of DC, VA, MOCO, and NJ markets• Formulated pricing and marketing to expeditiously advance business launch• Developed operational practices for local distribution in three different jurisdictions• Developed educational materials explaining both organic and biodynamic viticulture• Educated, spoke, and represented company at all events Show less

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  Stratford University

  Apr 2011 - Mar 2016

  Adjunct Professor

  • Taught approximately 140 adult learners per year with a >90% pass rate• Developed six courses concentrated on wine, beverage, hospitality management, and service• Codified and streamlined dining reservations, classes, and services on two campuses

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  Unwined

  Sept 2012 - Jan 2020

  • Directed day to day operations of Alexandria’s largest independent wine shop• Selected, sold, and merchandised all products for maximum margin• Pre-sold many items to personally cultivated clientele • Established, marketed, and facilitated wine education program for store • Developed, taught, and coordinated classes• Executed classroom logistics and managed student/customer experiences

  • General Manager, Senior Buyer

    Mar 2016 - Jan 2020

  • Director of Education

    Sept 2012 - Mar 2016
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  MF Chappell Wine Merchant

  Jan 2020 - now

  Co-Owner

  • Developed, established, opened, and run retail wine store• Select and sell an eclectic range of wines from around the world• Execute marketing for full and part-time residents and visitors to the Crystal Coast