Danielle Slater

Experience

• 

  Sainsbury's

  Jan 1999 - Jan 2001

  Payroll
• 

  RMG Networks (Formerly Symon Communications Ltd)

  Jan 2005 - Apr 2008

  Head of Marketing EMEA

  Symon Communications is a Digital Signage provider of real-time business critical information. I was responsible for all marketing activity across EMEA from formulating strategy, through implementation to evaluation. Responsibilities and accomplishments included;• Designed, implemented and managed numerous personalised direct marketing campaigns from online survey style to premium engagement campaigns in 3 new markets as well as our core market in the UK.• Hospitality (new market) direct marketing campaign produced a 75% response rate and a 13% appointment conversion rate.• Adapted and launched UK campaigns and replicated them in Germany, France and South Africa with successful results.• Managed team of four to assist with the direct marketing campaign and the in-house design team of 2.• Consistently monitored, changed and evaluated the progress of each campaign to increase response and quality of leads. • Solely co-ordinated participation in approximately 20 exhibitions, tradeshow and partner forums annually across Europe. • Provided sales support and corporate administration to seven Regional Sales Managers across EMEA.• Produced press releases to announce new product and market launches launches, new market entries and successful customer installations.• Produced literature and marketing collateral, online and offline. Show less

• 

  Royal Mail

  Mar 2008 - Jul 2013

  I am responsible for the strategy, development and deployment of the Royal Mail's media event programme. This includes providing training, seminars, workshops and masterclasses for the UK's top advertisers and their agencies on all things marketing. Worked on launching and maintaining a new brand- MMC (Mail Media Centre). This is a resource website (www.mmc.co.uk) launched to the advertising and agency market to support their needs in running direct mail and integrated marketing campaigns.

  • Senior Marketing and Communications Manager

    Sept 2012 - Jul 2013

  • Customer Events Manager

    Mar 2012 - Sept 2012

  • Media Development Manager

    Mar 2008 - Mar 2012
• 

  The Chartered Institute of Marketing

  Sept 2011 - Jan 2013

  Non-exec Greater London Region Board Member
• 

  Microsoft

  Jan 2014 - Dec 2016

  The Internal Communication team drives the internal engagement strategy for employees across Microsoft Asia Pacific for more than 2000 employees across 13 countries. I am responsible for producing and delivering communication via a number of electronic and face-to-face channels including, email, digital signage, social, mobile and events.

  • Marketing Manager, Windows Consumer and SMB, APAC

    Dec 2015 - Dec 2016

  • Internal Communications Specialist, APAC

    Jan 2014 - Dec 2015
• 

  Salesforce

  Jan 2017 - Nov 2017

  Marketing Campaigns Manager, SMB Market, Asia

  Driving the ESMB Marketing programs across Asia for Salesforce product suite.

• 

  BITE Marketing

  Dec 2017 - now

  CEO