
Marcin Cieslik
Senior User Experience Designer

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About me
I simplify, I humanize | Build Together Experience | LEGO Builder App
Education

UCL Erhvervsakademi og Professionshøjskole
2015 - 2016Bachelor's degree in Digital Concept Development User Experience (UX) Design / Digital Design / AR & Technology 12Core competences:- Ability to develop value-creating concepts based on business understanding and user understanding within the context applicable to the concepts.- The significance of the user-centric approach within digital concepts to user context and transitional processes.- Ability to understand the development and design processes of digital products, experiences, services, and systems.- Ability to convey problems from theory, practice, and solutions to business… Show more Core competences:- Ability to develop value-creating concepts based on business understanding and user understanding within the context applicable to the concepts.- The significance of the user-centric approach within digital concepts to user context and transitional processes.- Ability to understand the development and design processes of digital products, experiences, services, and systems.- Ability to convey problems from theory, practice, and solutions to business partners and users.- Managed complex and development-focused situations for the purpose of coordinating the processes and resources of digital projects, including team members and time consumption. Show less

Designskolen Kolding
2016 - 2018Master’s Degree Communication DesignCore competences:- Understanding the contextual changes in design and the role of the designer- Introducing to user-centric design, user observation, and involvement.- Understanding the core thoughts of empathic design and participatory design methods.- Mastering complexity, dynamics, and collaboration through direct engagement with a company, institutions or NGO. focusing on project management and co-design in a collaborative project.- Focusing on the design experiment… Show more Core competences:- Understanding the contextual changes in design and the role of the designer- Introducing to user-centric design, user observation, and involvement.- Understanding the core thoughts of empathic design and participatory design methods.- Mastering complexity, dynamics, and collaboration through direct engagement with a company, institutions or NGO. focusing on project management and co-design in a collaborative project.- Focusing on the design experiment and advancing the designer as producer and communicator of new knowledge.- Focus on design for behavior change as a useful approach to address the multiple societal (people), and environmental (planet) challenges. Show less

UCL Erhvervsakademi og Professionshøjskole
2013 - 2015Associate’s Degree in Multimedia Design and CommunicationCore competences: - Gained a piece of practical and theoretical knowledge about relevant communication and marketing aspects concerning Digital User Interfaces. - Collected and used empirical data about users and usage situations involving human-centered design methods of testing for design and solution.- Learned creative thinking skills and problem-solving techniques- Ability to plan and handle multimedia projects and produce all the elementsinvolved in such… Show more Core competences: - Gained a piece of practical and theoretical knowledge about relevant communication and marketing aspects concerning Digital User Interfaces. - Collected and used empirical data about users and usage situations involving human-centered design methods of testing for design and solution.- Learned creative thinking skills and problem-solving techniques- Ability to plan and handle multimedia projects and produce all the elementsinvolved in such projects,- Understood of the company’s environment, including the company’s stakeholders and the company’s resource base - Gained awareness of a variety of software and practical skills in computer-basedmultimedia production- Applied and evaluating fundamental technologies and development environments used to develop user interfaces, including methods and technologies for version management. Show less
Experience

Designskolen Kolding
Sept 2018 - Apr 2019Senior User Experience DesignerI collaborated with energy, brewing, and SaaS companies in Denmark at the Digital Hub:- Oversaw a team of 5 designers across product, industrial, and communication design, and mentoring for craft excellence- Responsible for allocating senior and junior designers to projects, maintaining ongoing communication to ensure coordination and collaboration- Assisted in developing digital services across various touch-points during a period of rapid digital transformation, employing design thinking approaches and methodologies- Led a design team of 2, transforming a physical report into a digital platform to empower clients effectively reducing their carbon footprint- Helped to design an AR onboarding app for Machine Operators at a brewing company, accommodating users with minimal English proficiency- Mentored and supported 30 design master students providing direction and feedback Show less

Raptor Services A/S
Apr 2019 - Nov 2020User Experience SpecialistDefined the design of the Customer Data Platform and experiences in the Technology Services:- Played a key role as the first product designer hire in the Technology Services to support product expansion - Developed a 0-1 MVP for a data ingestion platform aimed at B2B markets, building a new product from discovery and research to delivery and execution of the first version- Collaborated closely with the COO, Chief Architect, and Chief Programmer to establish design process through continuous discovery practices and craft experience- Conducted client-facing workshops and showcase design capabilities through pitches, fostering strong business relationships with companies- Introduced and leveraged user-centric methodologies, to understand the needs, behaviors, and pain points of B2B users- Promoted human-centered design principles across the organization, acting as a strategic partner to senior leadership- Mentored 2 junior full stack developers in ways of working, resulting in improved productivity and quality of work Show less

Medtronic
Apr 2021 - Sept 2022User Experience Designer & Research Specialist | Global User ServicesImproved enterprise experience at Global IT, maximizing effectiveness and simplifying the digital landscape for 100k employees across the globe:- Created and led the product design and the design strategy of a new employee app, increasing Customer Satisfaction of Global IT from 3.4 to 4.5 - Simplified processes in IT Service Management, Devices, Services, and Facilities, resulting in increased efficiency and time reduction from almost 4 minutes to 1,5 minute per complex task- Consolidated multiple apps into a single product, simplifying the Global IT’s product line with the focus on less duplication and more innovation- Contributed a design perspective to road mapping and strategy conversationsInitiated and conducted Accessibility Studies with the ABLED Community at Medtronic, ensuring the product complies with WCAG 2.0 guidelines- Active interview panelist contributing to hiring and staffing conversations, and onboarding new designers, managed the hiring process for three of the three ux designers - Engaged in DE&I Task Force, crafting inclusive hiring practices to broaden the talent pipeline, ensure fairness, and to reduce bias organization-wide- Designed and introduced a Design ORKs framework for career progression, and Skill Mapping Scorecard within the Experience Design team Show less

OnRobot
Oct 2022 - Feb 2023Senior User Experience DesignerTransformed physical spaces into intuitive user interfaces for seamless human-robot interactions:- Identified and implemented design improvements of the Workspace feature, focusing on safety, efficiency, and usability to set workspace obstacles and cell boundaries to auto-generate a collision-free path- Performed heuristic evaluations of the existing digital products, such as OnRobot Palletizing, and Weblytics, to streamline user experience across the product portfolio- Piloted usage of Figma across the R&D department, including Software Engineers, Hardware Engineers, Q&A Engineers, to increase collaboration and to move to one centralized tool to close the feedback loop across product teams Show less

The LEGO Group
Mar 2023 - nowI currently am part of the LEGO Builder App Team, leading the Build Together Experience, contributing to over DKK 31.0 billion revenue for LEGO:- Lead the product design of the Build Together, understanding diverse play styles and choices among children and families, achieving 85,7 NPS score in 2024- Lead the design and strategy of the LEGO Builder App to make more coherent decisions, and align goals across 4 product teams- Collaborate with engineers, product managers, and building instruction designers to translate user needs and business goals into impactful digital play choices- Analyze behavioral data and NPS data to shape the overall strategy that would enhance shared family play and innovate the Build Together- Collaborate with cross-functional teams to deliver user-centered solutions that meet design governance standards- Mentor and support junior designers in the Consumer Technology with their projects and personal growth, and help to navigate effectively in a large organization Show less In the Marketing Product Team area, I empowered a product team to deliver seamless planning experience to 800+ brand managers at LEGO:- Defined product vision of the Marketing Planning Product team and leverage user insights to develop pOKRs for 2024- Mapped out journeys across complex Marketing systems for current capabilities and future needs- Influenced senior leadership decision making through driving visionary Marketing Planning blueprint contributing to LEGO's overall marketing strategy- Led workshops with 2 Service Designers in Marketing & Engagement, fostering cross-product collaboration- Promoted Service Design at LEGO and mentored leaders to integrate a holistic look at experiences, resulted in hiring Service Designers in other areas of the company- Facilitated MCT Design Community meetings, and hosted Diversity & Inclusion meetups in crafting inclusive and ethical experiences Show less
Senior Digital Product Designer
Apr 2024 - nowService Designer
Mar 2023 - Apr 2024
Licenses & Certifications

Design Thinking Facilitation Course
DesignThinkers AcademyJun 2021
Crafting Strategic Visual Stories
The Presentation CompanyFeb 2022- View certificate

UX Research for Agile Teams
LinkedInJan 2022
Languages
- poPolish
- enEnglish
- geGerman
- daDanish
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