Smitt Rojanasthien

Experience

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  Palisade Restaurant

  Jan 2003 - Jan 2011

  Sommelier, Captain

  A fine-dining Seattle-landmark waterfront restaurant specializing in Northwest cuisine and wine.• Managed and structured an award-winning 450-bottle wine list, accounting for $1.5 million in revenue.• Supervised and trained dining room and bar staff in an $8 million annum revenue fine dining restaurant.• Led monthly trainings for service staff on liquor and wine knowledge.• Led a group of 25 service staff and held them accountable for fine-dining standards, interacted with guests to solve any customer service issues and ensure the highest quality experience, and well-versed in food and wine pairings in many styles of cuisine. Show less

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  Kate's Pub

  Jan 2008 - Jan 2010

  Bartender

  An award-winning neighborhood pub and event venue.• Created new, progressive and classic cocktails; assisted with an extensive liquor inventory and ordering.

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  Small Lot Co-Op

  Jan 2011 - Jan 2012

  Account Manager

  A sales, marketing and services organization designed to assist unique participants in the Washington Wine Community.• Developed successful sales strategies to meet the growth expectations of member wineries.• Planned logistics and timelines of large-scale trade and consumer events, increasing brand awareness and revenue.• Established new and maintained existing partnerships with renowned local wine shops and restaurants.

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  50 North

  Oct 2011 - Feb 2012

  Bar and Beverage Manager, Sommelier

  A contemporary, upscale restaurant featuring local ingredients, craft cocktails and Northwest wine.• Managed and trained dining room and bar staff, increasing service standards and food and beverage knowledge.• Controlled weekly inventory and ordering of liquor and wine. Met with vendors and distributors to acquire new products and structure beverage program.• Implemented new drink menus and wine features. Structured and planned restaurant and bar events such as winemaker dinners, celebrity bartender nights, happy hours and private events in a 180 person private space. • Assisted in the marketing and social media to grow and drive restaurant and bar business. Show less

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  Southern Wine & Spirits

  May 2012 - Jan 2016

  Sales• Manage and grow the Moët Hennessy (MHUSA) portfolio for brand, volume, and distribution sales goals, including reaching a +20% profit increase in targeted area in 2015.• Supervise members of a 50-person sales force within an assigned area of responsibility on elements of an integrated sales and marketing strategy for multiple luxury brands.• Develop objectives for and coach sales teams to achieve distributor and supplier stakeholder goals.Marketing• Developed and launched a 360° marketing program for Glenmorangie, beginning with an initial Seattle market launch, growing to a national program for 2016• Orchestrate consumer and trade marketing events with logistical and channel partner incorporation (30+ events in 2015, directly reaching 4000+ consumers).• Design marketing plans for local activations in sync with MHUSA national go-to market strategies for 18 brands.• Represent the wine and spirits of the world’s leading luxury goods company, LVMH, in local trade and media.Strategy• Consult with B2B channel partners on their financial and marketing plans to line up with growth targets, averaging volume growth of +23.7%.• Analyze and compile sales data to develop forecasts, monitor market conditions, and assess growth opportunities; achieved 2015 statewide increases in volume and sales.• Present to and train distributors and suppliers, internal sales teams, trade accounts, and consumers. Show less Luxury Wine Ambassador, Diageo Chateau & Estates• Drove distribution and accounts sold in high-value image accounts, increasing awareness by delivering brand message and story to engage key gatekeepers, and expanding consumer base of Diageo Luxury Collection Wines.Sales Consultant - Hotel & Casino Specialist, Pacific Wine & Spirits• Built positive working relationships with key accounts while understanding their needs and business drivers. • Increased representation of Diageo, Moët Hennessy and Majestic Wines portfolios in strategic high-profile accounts.• Developed and implemented training seminars for 20-member sales team and 75 trade marketing partners.• Represented distributor and suppliers at events, promotions and tastings. Show less

  • Portfolio Manager - Moët Hennessy

    Sept 2013 - Jan 2016

  • Sales Consultant

    May 2012 - Aug 2013
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  Constellation Brands

  Feb 2016 - Sept 2016

  Sales Operations Manager - Northwest Region

  Working closely with the Zone VP and Sales Directors, I am responsible for helping drive business goals and growth by partnering with Sales, Finance, and Strategic Insights to make recommendations on sales opportunities, through the analysis of distributor and Constellation Brands information sources. My geographical area of responsibility is Washington, Oregon, Alaska, Idaho, and Montana.Strategic Business Development• Lead depletion and sales forecasting process, providing recommendations and action plans on closing gaps.• Utilize IRI, Nielsen, and other business intelligence tools to communicate insights and drive alignment throughout the sales organization and to provide sales teams with key insights into market drivers and drags.• Coordinate with channel partners to design and track key performance indicators for upcoming sales programs.• Collaborate with sales managers to monitor and assess opportunities in strategic accounts, including national chains and big box stores.• Partner with Sales Directors and Finance on strategic and promotional pricing that increase ROI and profitability.• Support distributor strategy presentations to garner greater focus and effort for areas of responsibility.Analytics• Generate and distribute monthly scorecards to hold sales team accountable to blueprint objectives.• Provide deep dive analysis on momentum brands and key reporting metrics that drive overall market share.• Function as the point person for using internal depletion, accounts sold, and shipment data systems.• Develop and implementing a formal process for post-program analysis, including new product launches.• Work with and engage the Zone VP, GM, and Directors on special projects and ad hoc analysis. Show less

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  Bacardi

  Sept 2016 - now

  State Manager - WA, AK, & HI

  • Develop and maintain a best-in-industry working relationship with distributor executive leadership and sales teams in three states, including dedicated as well as full-book divisions.• Achieve fiscal year sales goals in Washington, Alaska, and Hawaii through the development and implementation of sales programs, pricing strategy, and distribution standards, utilizing channel focused tactics and set action plans.• Lead and develop a team of Market Managers to drive sales performance and deliver wins aligned with brand directives.• Analyze, report, and forecast market trends and conditions with Region Director as part of long-term planning.• Build and maintain close working relationships with the top On and Off premise accounts, both chains and independents - presenting to key buyers for programming and new item distribution opportunities.• Design and activate consumer and trade events in line with brand priorities and business objectives.• Deliver fact-based selling presentations as a way to communicate Bacardi USA objectives and brand strategies, keeping Bacardi brands at the forefront at distributor meetings.• Manage POS materials, monitor distributor KPIs, price points, orders, shipments, and samples, and conduct trainings for distributor sales teams.• Assist in the development of the state and region budget plans, including yearly sales goals and A&P planning.• Created and executed a first of its kind (NFL and category) partnership with the Seattle Seahawks as their “Official RTD Partner”. Show less