Brian De La Cruz

Experience

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  Walgreens

  Aug 2013 - Jun 2017

  Retail Marketing Intern

  An integral member of the multicultural team, reporting directly to the multicultural marketing manager. Assisted with numerous projects that helped position Walgreen Co. as a trusted pharmacy for the U.S. Hispanic, African American and Puerto Rico customers• Managed Walgreens African American Newspaper Program, targeting 15 states with a high percentage of African American population across the U.S. Created custom messaging for each month regarding consumer health wellness. Served as liaison between Walgreens and Novus Media Inc. working together in reaching out to local newspapers to publish monthly wellness messaging to consumers• Developed campaigns for high percentage African American stores, based on demographics from 2010 Census• Developed Hispanic store list based on high percentage of Spanish-speaking stores, referencing demographics from 2010 Census, to benefit Walgreens in providing bilingual signage for these high percentage Spanish speaking stores• Conducted training process for marketing interns in order to integrate them into the multicultural and marketing team. • Provided guidance throughout the transition process of projects before my departure • Developed and executed quarterly in-store messaging on Diabetes digital campaign for 3,000+ stores • Organized monthly media production invoices for Multicultural team• Analyzed fiscal 2016 Puerto Rico weekly market sales to provide weekly recommendations for in-store promotions based on annual sales• Formed part of review process of vendor product video spots for the multicultural team prior to approval and airing dates• Assisted multicultural marketing team in creating yearly fiscal calendars• Scanned and made copies, filed, delivered mail Show less

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  BizDoc Storage, LLC

  Jun 2016 - Aug 2016

  Assistant Project Coordinator

  • Organized files by customer’s requirements (alphabetical, monthly/years). • Prepared files for digital scanning • Scan and operated digital scanning with OCR text recognition. • Review and proof read documents before archiving • Archived and upload to companies data structures.

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  Eduardo's Marketing

  May 2017 - Aug 2017

  Sales Representative

  Eduardo’s Marketing focuses on providing branding services and strategies for implementation to local businesses across the nation• Presented, promoted and sold promotional items using solid arguments to existing and prospective customers• Performed cost benefit analysis of existing/potential customers to meet their needs• Developed an online ordering process system• Designed product catalog, listing every service offered with price specifications• Created and managed invoices using PayPal• Served as a liaison between Eduardo’s Marketing and outsourcing vendors• Strategically developed marketing strategies for customers based on their industry• Organized customers contact information into company database• Established, developed and maintained positive customer relationships Show less

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  Augustana College

  Sept 2017 - May 2018

  Community Host - Residential Life

  Community Hosts play an essential role in assisting residents and guests navigate their stay on campus• Responsible for maintaining security of the building by monitoring entrance and exist areas• Coordinate programs and events to promote community development of all residents• Assist Community Advisors in emergency procedures• Update computerized logs as needed and inform residents of deliveries• Provide hall and campus information/referral assistance• Answer front desk phone and take messages• Check out desk equipment Show less

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  College Bound Opportunities

  Jun 2018 - Jan 2019

  Business Development Intern

  • Launched CBO Student Ambassador Program. • Managed social media platforms (Facebook, Instagram and Twitter) increasing user engagement. • Coordinated a redesign of marketing materials. • Assisted planning and executing CBO 6th Annual Golf Outing Fundraiser.• Updated and segment donor database (Constant Contact & e-Tapestry). • Provided administrative support to CBO staff

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  Wheaton College

  Sept 2018 - May 2019

  • Solicit financial gifts to the Wheaton Fund from alumni, parents, and friends of Wheaton College.• Build and maintain positive and trusting interactions with constituents over the phone.• Negotiate alternative gift amounts in response to hearing objections to giving a financial gift.• Receive and submit payment card information over the phone.• Collaborate with an assigned group of three to four other callers and a team captain.• Pray regularly for alumni, parents, and friends of Wheaton College both verbally and in writing. Show less

  • Phonathon Caller - Advancement, Vocation and Alumni Engagement

    Jan 2019 - May 2019

  • IT Assistant - Center for Vocation and Career

    Sept 2018 - May 2019
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  BCDVideo

  May 2019 - Aug 2019

  Marketing Intern

  •Researched historical features and functionality of marketing channels in the video surveillance market•Developed a company-wide marketing campaign promoting company culture to attract new talent and increase employee engagement•Aligned and translated marketing material to brand guidelines and localized materials for LATAM market•Measured ROI on YouTube demo/educational/assembly videos and provided strategic recommendation on content to increase engagement•Updated and segmented email marketing database (MailChimp) •Simplified lead scoring on Salesforce Show less

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  Wheaton College

  Sept 2019 - Aug 2020

  Marketing and Communications Assistant

  - Assist Marketing Manager for Graduate School in developing and implementing strategic marketing plans for all graduate programs- Website maintenance: webpage content writing and building- Social media marketing: manage Facebook, co-manage Instagram, manage and write blog

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  American Medical Association

  May 2020 - Dec 2020

  Communications & Marketing Intern, Center for Health Equity
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  American Medical Association

  Jun 2021 - now

  • Project Administrator | AMA Ed Hub

    Dec 2022 - now

  • Business Operations Coordinator| AMA Ed Hub

    Jun 2021 - Dec 2022