Bernadette Dela Rosa - Yballe

Experience

• 

  Independent Contractor

  Jan 2002 - now

  Creative Copywriter and Editor

  Storyteller. Sentence builder. Headline and Banner Maker.

• 

  Digital Marketing Strategy and Management

  May 2012 - now

  Consultant

  Do you need help growing your business? I pursue and identify unmet needs, goals, opportunities and challenges on the online marketing landscape. Then I would create and oversee the execution of a plan through specific initiatives to meet the objectives of the strategy.I advocate content & online media marketing -from social, email, paid ads and conversion optimisation to achieve your brand's objectives.

• 

  RMDC Digital Marketing

  May 2014 - Jul 2017

  Co Founder

  Digital Planning, Strategy and Marketing Creating and strategizing digital marketing campaigns Overseeing direct marketing activities (database building, distribution and cross-promotion). Content creation across all our digital media platforms. Creative Campaigns, Concept Development and Copywriting Work with client briefs to conceive, develop and produce effective marketing and advertising campaigns. Operations ManagementCoordination and Supervision - Coordinate, manage and monitor the workings of various departments in the organization. Financial - Review financial statements and data. Utilize financial data to improve efficiency. Prepare and control operational budgets. Control inventory. Recommend effective strategies for the financial well-being of the company. Best Practices - Improve processes and policies in support of organizational goals. Formulate and implement departmental and organizational policies and procedures to maximize output. Monitor adherence to rules, regulations and procedures. Human Resources – Working with the ED plan the use of human resources. Oversee the recruitment and placement of required staff; establishment of organizational structure; delegation of tasks and accountabilities. Establish work schedules. Supervise staff. Monitor and evaluate performance in partnership with the ED. Communication - Monitor, manage and improve the efficiency of support services such as IT, HR, Accounts and Finance. Show less

• 

  Strategys Online Media Marketing

  May 2016 - now

  Founder and Chief Strategist

  Proficient in online media strategic development, sales funnel, persona development, community management, social engagement, and compiling data analytics.Conceptualizes, copyedits and oversee online content production of graphics, videos and blog posts; ensured content was SEM friendly with performance optimization.Author of more than 500 published online articles.

• 

  Megaworld Global-Estate Resorts, Inc.

  May 2018 - Mar 2019

  Head Of Training And Development - BORACAY NEWCOAST

  Creates the design, planning, and implementation of marketing and sales training programs aligned with the objectives and strategy of the company. Collaborates with functional management teams to assess ongoing and future training and development needs as well as effectiveness of established programs. Develops a program delivery schedule that provides training as needed and in locations that work for the participants. Provides engaging communications about program information to encourage participation and highlight the value and benefits of training. Approves new training techniques and suggests enhancements to existing training programs. Oversees and establishes relationships with vendors to provide additional outside training programs. Show less

• 

  NEXPLAY

  Mar 2019 - Aug 2019

  Director Of Marketing And Public Relations

  • Design, implement, and facilitate annual marketing plan for the organization• Support and facilitate development and implementation of selected business/marketing plans• Translate business unit objectives and strategies to develop brand portfolio objectives and strategies.• Plan and administer the organization’s Marketing Operations budget• Support development of product line marketing budgets• Edit materials according to specific market or customer requirements• Develop promotional materials including marketing collateral materials and print media• Maintain a consistency throughout all communications• Draft and edit press releases and by-line articles to a high standard consistent with company massaging and editorial guidelines• Provide counsel to senior executives on messaging and media relations; host media interviews• Identify, negotiate, and manage significant strategic partnerships, alliances, and relationships that support the organization’s current and emerging directions• Manage day-to-day activities with PR, press and marketing communications agencies• Maintain department costs within budget parameters Show less

• 

  Big Sky Nation Inc.

  Oct 2019 - Dec 2020

  Digital Marketing & PR