Ben Osborne

Experience

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  Yellow.co.nz

  Jan 2009 - Aug 2010

  Digital Media Specialist

  • Responsible for new business development and digital portfolio growth for YPG NZ.• Digital media campaign planning, national and regional strategies.• Responsible for the growing of one of the largest digital portfolio's within YPG• Top achiever for yellow.co.nz in Digital Media Sales.

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  Response Directive

  Oct 2010 - Jul 2011

  National Sales Manager

  Responsibilities were to drive the national sales channel representing a diverse range of premium websites and edm platforms both locally and internationally. NZ ad agencies were our primary focus as far as service is concerned, and the role required management of many key client relationships at all levels.

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  Komli Media

  Aug 2011 - Sept 2014

  General Manager

  Launched Komli Media in NZ from a start up position which is based in Parnell, Auckland.Successfully launched the Twitter ads platform in the New Zealand market and responsible for Twitter's in market client education and revenue growth.Responsibilities include P&L management, strategic planning, new business generation, team management, marketing, PR & administrative processes.

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  Outbrain

  Oct 2014 - Mar 2017

  NZ Director of Brands & Agencies

  Leading Outbrain's Amplify business from a start up position, within this role I was responsible for in market education and developing Outbrain best practice application among the NZ Marketing and NZ Agency community.Driving adoption of Outbrain's content amplification platform was also a main KPI, as was managing many key accounts in NZ along with revenue growth strategies and managing/formalising key industry partnerships.Thoroughly enjoyed my tenure with Outbrain, and it was a real privilege and pleasure to lead their growth and development as a key marketing platform in New Zealand. Show less

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  FastTrack Pte Ltd

  Jan 2018 - Jun 2018

  (Contract Role) - NZ Advisor

  Responsibilities include driving awareness, education and adoption of ADYOULIKE among leading publishers, ad agencies and brands in the NZ market.ADYOULIKE is a global leading in-feed native ad platform. Launched in 2011, it is recognised for being a pioneer in native technology and creating advertising experiences for users that mirror the websites they are visiting. Using its own native supply-side platform (SSP) and native technology platform, the company enables brands to scale native advertising campaigns across premium and niche publishers, while publishers benefit from access to ADYOULIKE’s marketplace. In November 2016, ADYOULIKE launched the world’s first semantic targeting capability for native advertising by integrating IBM's ground-breaking Watson artificial intelligence software with the ADYOULIKE platform. It is now, for the very first time, being used to create better semantic targeting for native advertising. The fast-growing firm is now operating in more than 27 countries, has +80 employees and received series B funding in October 2016 to underwrite its continued international growth. Accolades for ADYOULIKE include: BPI France Excellence, Pass French Tech, The Everline Future 50 and The BIMA Hot 100. Show less

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  Cortechs NZ

  Jul 2018 - Jul 2019

  General Manager

  CORTECHS offer a suite of innovative International Adtech / Martech solutions that help agencies and brands move the needle in driving business outcomes.We tailor solutions to specific campaign KPI's and tackle the pain points along the way to make it seamless and easy for all.Aligning the right Adtech solution is best done through a consultative process. We strive to be results driven - with your ‘business success’ being our core focus.New Zealand can be a challenging yet highly rewarding market to navigate for leading overseas vendors. Cortechs specialise in leading & guiding companies through this process. Show less

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  Marsden Group and Associates

  Mar 2020 - Mar 2021

  Digital Marketing Manager

  A new position within the marketing division of the company responsible for driving digital content development and the strategy behind use and deployment of all innovative marketing and new technology platforms.

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  Teads

  Mar 2021 - Nov 2023

  Business Director - New Zealand

  An exciting new development within Teads APAC business, is establishing operations and an office in New Zealand. My responsibilities include driving product education for the full Teads suite, advertising agency partnership dev, advertiser onboarding processes, in addition to assisting in new publisher development and general local work flow processes.