Marcelo Parodi

Experience

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  ARCOTEL S.A.

  Feb 2004 - Feb 2005

  Customer Care Assistant

  Administrative job and data-entry.Databases management (Microsoft Access).Suppliers Payment Control.Customer Care. Telephone support and client tracking.Trading and negotiation of public payphones and telephone traffic to booths.

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  SADAIC

  Feb 2005 - Feb 2007

  Settlements Assistant

  Administrative job and data-entry.Customer support.Documentation and billing emission.Monitoring and comparison of quarterly Record Companies assessments.Product coding for billing works.

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  CoolCube

  Mar 2007 - May 2011

  Entrepreneur

  Web and Graphic Design. Online and Direct Marketing development.Handling and installation of hosting platforms.Client management, analysis and monitoring of commercial proposals.Contact suppliers for assembling budgets and quotes.Design and consultancy for public roads and POS, POP material, trademarks, banners, posters, windows, corporate design, etc.Internet tools domain for online marketing: digital design products, viral and promotional campaigns, SEO and SEM, Email Marketing, Google AdWords, Google Maps, Google AdSense, Google Analytics and implementation in Social Networks (Facebook, Twitter, FourSquare, Blogger, YouTube, LinkedIn, MySpace, Windows Live, Instagram).Full development and management of websites: HTML, PHP, CSS, XML, FLASH, JS, CGI; Implementation of CRM Joomla, Mambo, WordPress, OS-Commerce, PHPBB Forums. Show less

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  Banco Comafi

  May 2011 - Aug 2012

  Senior Digital Marketing Analyst

  Generation and deployment of web-based cross-selling actions for financial products.Suppliers and advertising agencies coordination.Create, manage and streamline Social Networks where the Bank participates (vía TweetDeck, HootSuite, SocialBro, Buffer, etc.)Tracking and monitoring of bank mentions on Social Networks.Communication and interaction with users through the brand.Development and implementation of online advertising campaigns.Development of Search Marketing, Display Marketing, Email Marketing and Social Media campaigns (Google AdWords, Contextual Networks, Facebook Ads) for Performance and Branding.Analysis and advanced reporting of performance and optimization with Facebook Insights and Google Analytics for Email Marketing, Institutional Site and Microsites.Short and medium term budget planning.CPC, CPM, CPA campaigns and its respective ROI analysis.Adserver Management (e-planning).Responsible for Email Marketing channel. Email calendar planning, supported by Business Intelligence and Product Managers. Development of cross-selling and up-selling campaigns in conjunction with the Promotions area. Show less

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  STAPLES ARGENTINA

  Aug 2012 - Jul 2013

  Digital Marketing Manager

  Planning and execution of the annual budget.B2C segment development for Ecommerce and Retail, with digital communication.Planning, execution and measurement of Online Marketing Dashboard via Google Analytics, with main KPIs of the Area.Improvement and implementation of "staged processes" in Ecommerce and Search Engine Optimisation (SEO).Planning, execution and measurement of advertising campaigns in "Top" and "Long Tail" websites, with Branding and Performance targets (CPM, CPC, CPL and CPA).Responsible for Google AdWords: Planning, monitoring and measurement of campaigns (SEM).Planning and execution of cross-selling and up-selling Email Marketing Calendar, according to consumer behavior; and subsequent measurement of campaigns (CRM / Tripolis / emBlue).Responsible for Social Media: Strategy planning, execution and measurement of Social Media activities. Development and implementation of the Response Protocol. Customer Service and Commercial teams training.Planning, execution and measurement of campaigns to acquire database.Inbound Marketing development with strategic business partnerships.Suppliers, Advertising Agencies and Advertising Networks coordination. Show less

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  Leaducate

  Sept 2013 - Sept 2014

  PPC & BI Manager

  Ensure compliance with the objectives of traffic, leads, revenue and ROI generated through PPC actions and applications operated in Argentina and Latin America.Coordinate and lead the functions and duties of the PPC team.Coordinate and ensure appropriate coverage of campaigns for trials, and new customers.Monitoring and optimizing the budget allocated to the various media and campaigns, focused on maximizing profitability overall and for each of the PPC actions (CPA, CPL)Developing new channels for generating traffic, ensuring the optimization of investments.Responsible for leading and managing business intelligence processes and web analytics, to ensure availability of reliable and timely information to enable proper decisions (QlikView).Identifying new technologies, functionalities and applications for integration into the company's technology platform in order to maximize business results and provide first class service to customers and users.Promoting the optimization and product design, exercising the role of stakeholder for all PPC functions, identifying needs and aligning priorities through strong interaction with the Product Owner of the company. Show less

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  Roiative

  May 2014 - now

  Founder

  ROIATIVE is powered by digital marketing experts, with over 13 years of experience in the market.We have extensive experience in local and international companies of varying sizes, developing digital marketing strategies for both web and mobile.ROIATIVE originates from the need of many companies to maximize their advertising investment, rather than taking it as a cost.+ Digital Marketing Consultancy+ Performance & Branding Strategies+ SEO & SEM+ AdNetworks+ Social Media Marketing+ Email Marketing Show less