Farooq Shaikh

Experience

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  Merck & Co. Inc.

  Jan 1993 - Jan 2001

  Franchise Manager

  Started my career with Merck as Assistant Product Manager, held various assignments like Product Manager, Sales Manager, Business Unit Manager, Middle East Asia Pacific Co-ordinator and Franchise Manager during my eight yeras stay at Merck. I have worked in different markets during my stay with Merck been instrumental in turning not profitable ventures into profitable one by creating and building future for assigned portfolio of brands.

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  Danone Group

  Jan 2001 - Jan 2005

  Product Manager

  Worked with Danone Group in marketing department and handled Media for entire company. Launched new products and increasd revenue for existing products. Developed new markets for Danone and launched new product propositions based on market requirements.

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  Rogers Telecom Inc. Toronto, Canada

  Jan 2005 - Jan 2007

  Project Manager

  Worked on Process Management team and assisted Senior management in consolidating the call center operations for Rogers. Developed processes to improve overall operations and efficiencies.

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  Hershey Canada Inc

  Jan 2007 - Jan 2007

  Brand Manager

  Worked on the iconic brand of Hershey Canada i.e. Kisses Franchise. Developed Health and Wellness Portfolio Strategy which included 100 Calorie range and No Sugar Added portfolio.

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  Omstead Foods Limited

  Jan 2008 - Jan 2009

  Marketing Manager

  Responsible for branded and private label multiple category business of Frozen Foods. Pioneered an innovative approach of developing and marketing frozen vegetables, fruit and coated appetizers. Reported to VP Marketing and Business Development..

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  Babelfish Consultants

  Jan 2009 - Jan 2010

  Global Marketing, Management and Business Consultant

  Worked as an independent Global Marketing and Management Consultant, assited North American and South East Asian Comapnies to enter into new market and capiltaize upon new opportunities.Consulting Projects for different clients in Canada like Hershey Canada, Engro Foods Canada, Hakeem Herbals etc.Conducted consulting project for House of Habib Group company Au Vitronics Private Limited during job transition from Tapal to Service Sales Corporation. Assisted AVT to scope out and quantify the potential sectors for future diversification and developed clear strategy to tap those potential sectors and make future capital investments accordingly. Show less

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  Makro Habib Pakistan Limited

  Jan 2011 - Jan 2011

  Head of Marketing

  Responsible for providing strategic direction, clear understanding of different set of consumers and development of customized Marketing initiatives to attract end consumers to choose Makro as their preferred Shopping destination. Managing Team of 4 members and directly reporting to MD of Company with Rs. 13 Billion turnover.

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  SZABIST

  Jan 2011 - May 2011

  Visiting Faculty Member

  Visiting Faculty Member at SZABIST- Taught professional courses including Marketing Management, Contemporary Marketing, Business Projects, Personal Selling etc to MBA executive classes in the evenings and weekends

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  Tapal Tea (Pvt) Ltd

  Sept 2011 - Dec 2012

  General Manager Marketing

  Responsible for cosolidatig market leadership of Tapal in Tea Category by providing strategic direction and leadership to the organization and senior management team through innovation in product development, process innovation and creative marketing initiatives. Managing team of 30 members by providing them clear strategic direction and support in managing their brands, media, reserach, ATL and BTL activities and managing both internal and external key stakeholders.

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  Service Sales Corporation

  Mar 2013 - Sept 2015

  General Manager Marketing

  Responsible for sustaining market leadership of Service in the footwear Industry with largest retail footprints of over 500 retail outlets combined in Footwear and Pharmacy retail business. Being Part of core Senior Management Team, developing strategic road map and direction for next five years to take Service Retail business to next level.

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  BABELFISH CONSULTANTS INC.

  Sept 2015 - now

  Leading the organization as COO and expanding business operations in different countries. Developed Strategic Alliances in US, UK, UAE and Canada and synergised resources to ensure better service and one window operations to Global Clients. Key Focus areas are:- Business Consulting with innovation and working on developing some innovative business solutions to meet needs of clients especially focusing on Family Owned Businesses- Conceived an Incubation Cell to set-up New Business ideas and develop some practical models for small medium enterprises- Working closely with leading Teaching Institutions of the country and developing some unique offering for fresh students like Job Market Ready courses and Skills development for young professionals. - Developed a business model to revive struggling business units and turn them around into a profitable venture with support of solid professional team. Show less Presently doing projects as an independent Global Marketing, Management and Business Development Consultant for different clients and helping them in achieving long term sustainable profitable growth. Key Focus areas are:- Business Consulting which include Business Strategy, Marketing Strategy, Management Consulting and Project based customized consulting as per requirement of client- Setting up New Businesses for clients and providing them required market understanding about key categories by conducting market scoping and understanding studies for them- Training and Development which will include doing Public Workshops, Seminars and Conferences. This will also include doing customized in-house training workshops for clients to meet their specific requirements Show less

  • Chief Operating Officer

    Oct 2016 - now

  • Chief Consultant

    Sept 2015 - Oct 2016
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  Institute of Business Management (IoBM)

  Sept 2016 - now

  Visiting Faculty Member

  Teaching Brand Management Course as Visiting Faculty Member to MBA Executive class

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  SZABIST

  Sept 2016 - now

  Visiting Faculty Member

  Presently teaching Business Project course as Visiting Faculty Member at SZABIST to Executive MBA Class

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  Institute of Business Management

  Sept 2024 - now

  Adjunct Faculty

  Teaching Two Capstone Courses i.e. Capstone Project -II MBA Course & Capstone Project BBA CourseServices Marketing Course to BBA Final Semester Students