Alina Sforaru

Experience

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  Netbridge Investments (Boom Online Advertising)

  Jul 2008 - Feb 2009

  Account Executive

  - Responsible for the invoicing process and liaising relationships with advertising agencies, in close cooperation with the Department of Direct Sales and Financial- Responsible for centralizing, posting, and activating the campaigns on websites, monitoring and controlling their performance; preparing and sending the campaigns’ performance reports

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  KRUK International

  Aug 2009 - Jun 2012

  B2B Marketing & Sales Support Coordinator

  - Coordinating the sales support team of three members; training for B2B Sales and Telesales Department members- Organizing and monitoring the entire process of B2B direct marketing campaigns' development- Developing and updating internal procedures and close monitoring of their compliance; - Responsible for customer invoicing process (success fee calculation, reconciliation with customers, issuing invoices) - Calculation of sales commissions for Sales representatives (team of 15 persons) Show less

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  Zenith Romania

  Jun 2012 - Feb 2013

  Digital Communications Planner

  - Preparing presentations with digital media strategy and strategic interactive media plans for pitch projects- Coordinating negotiations with media vendors - Implementing, monitoring, and optimizing online advertising campaigns and performance reporting to clients- Analyzing campaign reports and proactively optimizing campaign performance- Liaising with clients from different categories: FMCG: Reckitt Benkiser, Tymbark Maspex, Bucovina, Ferrero, Bunge, Prodal; Banks: ING; Pharma: Sensiblu; Auto: Toyota Romania Show less

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  KRUK Romania

  Feb 2013 - May 2017

  Senior Marketing Specialist

  - Coordinated and implemented the yearly agreed marketing plan - Developed and implemented comprehensive advertising multi-channel campaigns (TV, radio, print, and digital)- Aligned key campaign messages with the Group's overall strategy and ensured relevancy for Romania- Participated in the production of TV spots in Poland and Romania, ensuring creative quality and message consistency- Efficiently planned and managed timelines and budgets for brand marketing activities and campaigns- Led the internal communication regarding the campaigns, regularly updating teams on the progress and results- Coordinated internal quantitative research, third-party qualitative research projects to understand target customers and define customer segmentation, pre-test the TV spots storyboards, brand tracking surveys - Designed and prepared the graphic layouts for all the materials needed for internal and external communication - Led the concept and execution of brand events and activations (sales conferences, rebranding launch event, yearly company parties) - Managed the relationships with media agencies, print houses, promotional suppliers & other collaborators- Recruited, mentored and trained junior team members to develop their skills and knowledge, as the local owner of the marketing processes in Romania Show less

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  Claritech

  May 2017 - Sept 2024

  Marketing Manager

  - Spearheaded the company rebranding, augmenting a professional brand image and reinforcing organizational culture- Ensured the new corporate identity rollout (from visual identity to a new headquarters and cohesive online presence)- Managed and designed the creation of all brand assets, including visual and written content, WordPress site and landing pages, advertising campaigns and promotional materials- Developed and executed a comprehensive online content strategy across the owned media (website, social media)- Orchestrated digital marketing campaigns via social media and PPC that boosted online reach and qualified traffic - Developed and managed budgets for brand marketing activities and campaigns, ensuring efficient use of resources- Contributed to the development and execution of strategic brand events and activations, such as product launches and high-value partnerships, to enhance brand credibility, service awareness and expand market reach - Planned employer branding events to attract new talents (from concept and content to organizing booths for career job fairs) and streamlined the application process for internship opportunities- Collaborated with cross-functional teams to ensure brand consistency across the communication channels Show less

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  Electrolux Group

  Nov 2024 - now

  Brand Activation Manager