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Tracie Lopes

Tracie Lopes

Telecommunications Analyst

Followers of Tracie Lopes925 followers
location of Tracie LopesWashington DC-Baltimore Area

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  • Timeline

  • About me

    Passionate B2B Marketing Professional | Trusted Advisor & Results-Driven Strategist

  • Education

    • Cornell University

      -
      Certificate, Enterprise Leadership

    • Digital Marketing Institute

      -
      DMI Pro AMA

    • University of Maryland Baltimore County

      -
      Continuing Education, Certificate Program,Web Systems Design

    • Towson University

      1994 - 1999
      BSBA, Management

    • University of Maryland University College

      2010 - 2011
      Graduate level coursework in marketing

  • Experience

    • Bally Total Fitness

      Jan 1995 - Jan 2001
      Telecommunications Analyst

    • Sylvan Learning

      Jan 2001 - Jan 2005
      Telecommunications Analyst

    • Interactive Financial Corporation

      Jan 2005 - Jan 2008
      Marketing/Operations Manager

    • Ci design, inc.

      Aug 2008 - Apr 2010
      Marketing Manager

    • RSM US LLP

      May 2010 - Jun 2022

      Led developing and implementing the national marketing strategy for the Technology, Media & Telecom (TMT) and Life Sciences practices throughout the U.S. and Canada. Collaborating closely with national industry and sector leaders, I gained insights into business strategies and contributed innovative ideas that align with our objectives. By identifying middle-market issues and client needs, I strategically positioned industry-relevant service offerings and crafted national campaigns tailored for local markets. These initiatives played a pivotal role in advancing our targeted development efforts and supporting overall demand generation and growth strategies. Additionally, I provided guidance and mentorship as a career advisor and direct manager for several industry marketing managers within the team. Show less

      • Industry Marketing Director, TMT and Life Sciences

        Aug 2018 - Jun 2022

      • Field Marketing Manager/ Industry Marketing Manager (dual role)

        Oct 2016 - Aug 2018

      • Field Marketing Manager

        May 2010 - Oct 2016

  • Licenses & Certifications