Fani Toneva

Assoform Romagna S.C. A R.L.

Activities and Societies: Stilista, Design, Moda, Sartoria, Modello, Ricerca tendenze -Industria della moda: caratteristiche, processi,fattori di innovazione -Ricerca e consumo nella moda -Disegno della figura umana -Specifiche progettuali e processi produttivi Merceologia tessile -Rappresentazione grafica collezione moda -Software di progettazione grafica e tessile Photoshop -Software di progettazione Cad Lectra -Impostazione della collezione -Confezione capo-campione -Controllo parametri di progettazione -Moda sostenibile -Qualità… Show more -Industria della moda: caratteristiche, processi,fattori di innovazione -Ricerca e consumo nella moda -Disegno della figura umana -Specifiche progettuali e processi produttivi Merceologia tessile -Rappresentazione grafica collezione moda -Software di progettazione grafica e tessile Photoshop -Software di progettazione Cad Lectra -Impostazione della collezione -Confezione capo-campione -Controllo parametri di progettazione -Moda sostenibile -Qualità ambiente sicurezza -STAGE AZIENDALE PRESSO AEFFE S.P.A (UFF. MOSCHINO) Show less

Accademia Consulenza di Immagine

Istituti Callegari

-storia del costume-disegno-la figura nella moda e studio delle proporzioni-tecniche di colorazione-merceologia tessile-tecnica del modello (modellismo)-creazione Mood Board-creazione cartelle colori-creazione collezione.

Istituti Callegari

-Analisi della figura-Tecniche di camouflage-Analisi del colore-Studio tendenze e accostamenti abiti e accessori-Riorganizzazione guardaroba-Personal shopping.

Istituti Callegari

- Photoshop-il figurino digitale-tecniche manuali e digitali di design

Istituti Callegari

-sociologia dei consumi e ricerche di tendenze-studio dei trend

SDA Bocconi

Activities and Societies: - BRAND COMMUNICATION THAT CHANGES IN A CHANGING WORLD - BRANDED CONTENT - BRAND STORYTELLING - BRANDED ENTERTAINMENT - THE EVALUATION OF BRANDED CONTENT Learning Goals:- Monitor changes in marketing communications- Understand how communication roles, tools, means, technologies and structures develop in the communication environment- Enclose and structure the Branded Content, connecting it to the tools and means used as well as to brand themes such as sustainability and brand communities- Combining contents through storytelling, defining its components and narrative arc- Create a brief, a necessary tool to… Show more Learning Goals:- Monitor changes in marketing communications- Understand how communication roles, tools, means, technologies and structures develop in the communication environment- Enclose and structure the Branded Content, connecting it to the tools and means used as well as to brand themes such as sustainability and brand communities- Combining contents through storytelling, defining its components and narrative arc- Create a brief, a necessary tool to manage the tools and make all the actors work in unison in the Branded Content- Branded Entertainment and Branded Education: the pursuit of emotional and cognitive goals through tools and means of communication in BtoC and BtoB- Define the measurement methods to evaluate the work carried out through Branded Content with respect to content, means and, more generally, the brand Show less

SDA Bocconi

Activities and Societies: - STRATEGIC COMMUNICATION - THE EFFECTIVE COMMUNICATION CAMPAIGN - SEO, SEM AND DISPLAY ADVERTISING - SOCIAL MEDIA INTEGRATION TO CREATE VALUE - COMMUNICATION THROUGH MASS MEDIA - PLAN A PARTICIPATION IN EXHIBITIONS - CONTENT DESIGN FOR BRANDS, STORYTELLING, BRANDED CONTENT, SPONSORSHIP The topics covered in the program helped me develop the ability to:- Design memorable and distinctive brand content.- Create a website optimized for search engines and analyze its performance.- Choose the social platform most in line with the customer's needs and evaluate the use of influencer marketing.- Convey messages through traditional means of communication, designing campaigns that can use them in an innovative way.- Make the most of the… Show more The topics covered in the program helped me develop the ability to:- Design memorable and distinctive brand content.- Create a website optimized for search engines and analyze its performance.- Choose the social platform most in line with the customer's needs and evaluate the use of influencer marketing.- Convey messages through traditional means of communication, designing campaigns that can use them in an innovative way.- Make the most of the possibilities offered by the physical meeting with the customer, both within trade fairs and in points of sale. Show less

SDA Bocconi

Activities and Societies: - What does Premiumization mean? - Why are brands driven towards Premiumization? - Internal Premiumization processes - Premiumization tools - Measure results for the Premium Brand The topics covered by the course aim to develop the following skills:- Becoming a Premium Brand by distancing itself from luxury and mass and applying the necessary methodologies.- Define the objectives of the Premium Brand with three main approaches.- Apply tools and processes that build the brand's Premiumization path.- Use assessments and metrics that measure success in Premiumization.

SDA Bocconi

Activities and Societies: Group workshop with presentation * Market positioning strategies in the digital age* Development, launch and growth of a female entrepreneurial project* The birth of an entrepreneurial project and the development of a business model* Product development before Fundraising * Innovation and entrepreneurship* Start-up development and acceleration* Discussion with sector experts and startups to explore challenges and opportunities* Technological and digital transformation trends* Digital… Show more * Market positioning strategies in the digital age* Development, launch and growth of a female entrepreneurial project* The birth of an entrepreneurial project and the development of a business model* Product development before Fundraising * Innovation and entrepreneurship* Start-up development and acceleration* Discussion with sector experts and startups to explore challenges and opportunities* Technological and digital transformation trends* Digital innovation* Digital disruption* Digital transformations Show less

SDA Bocconi

Activities and Societies: The professional certificate in Brand Management is a course composed of the following programs: - Brand Management - Branded Content - Premiumization - Communicate to create value

SDA Bocconi

Activities and Societies: -BRAND AND CBBE CUSTOMER BASE DBRAND EQUITY -BRAND IDENTITY AND BRAND POSITIONING -BRAND BUILDING: FROM IDENTITY TO RESONANCE -BRAND STRATEGIES -BRAND GROWTH AND BRAND STRATEGY THROUGH EXTENSION AND MANAGEMENT OF THE BRAND OVER TIME The topics covered by the course aim to develop the following skills:-Being and creating a brand by applying a value-oriented (Brand Equity) and customer-based (CBBE) vision-Define brand objectives and goals through tools, analytical methodologies and managerial practices-Identify and apply approaches aimed at Brand Equity within a development path that from brand building leads to defining the brand strategy-Use processes, tools and objectives that for each phase of brand… Show more The topics covered by the course aim to develop the following skills:-Being and creating a brand by applying a value-oriented (Brand Equity) and customer-based (CBBE) vision-Define brand objectives and goals through tools, analytical methodologies and managerial practices-Identify and apply approaches aimed at Brand Equity within a development path that from brand building leads to defining the brand strategy-Use processes, tools and objectives that for each phase of brand management allow the evaluation of the results obtained and/or obtainable Show less

Donatore

Associated with Fani Toneva