Sharon Aleong

Experience

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  Infotech Caribbean

  Jan 2004 - Jan 2006

  Business Solutions Consultant

  Provided Digital Solutions for corporate entities via implementation and support.

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  Ogilvy & Mather

  Feb 2006 - Sept 2009

  Senior Account Manager

  Fully Integrated account management as well as Digital Advertising & Social Media planning & strategy.Client portfolio included top global brands such as:Unilever (11 Brands, including Dove, Lipton, Lux, Comfort & Vaseline)DHLProctor & Gamble (2 Brands, including Pringles & Duracell)IBMPricewaterhouseCoopers

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  Bournemouth University

  Sept 2009 - Aug 2010

  MA in Advertising & Marketing Communications

  MA in Advertising & Marketing Communications.(Digital Advertising & Social Media Marketing)Modules completed:• Advertising Strategy • Interactive Media Strategies • Consumer Culture and Behaviour • Integrated Marketing Communications • Research Principles and Practice • Strategic Marketing and Branding • Integrated Campaign Planning (live brief & pitch for BBC, UK)

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  SapientNitro (formerly Digital & Direct)

  Feb 2011 - Aug 2011

  Senior Account Manager (Contract)

  British Sky Broadcasting (BSkyB) - (UK & ROI) account management of DRTV production - on & off net- including broadcast and retail. (Integrated, Digital and Direct)

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  Cheil Worldwide Inc.

  Jan 2012 - Sept 2013

  Senior Account Manager - Samsung Mobile
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  The Marketing Store, Europe

  Feb 2014 - Sept 2014

  Account Director

  McDonald’s UK - Final digital creative development, launch/ deployment & post campaign analysis for client's largest UK promotion (McDonald’s Monopoly) – in charge of successful delivery of all online assets, including full design, build and hosting of their campaign site (mobile + desktop). All Facebook / social content & most significantly the inaugural launch of McDonald’s first ever UK Twitter account. Strategic campaign planning for 2015 promotion including use of comprehensive market research to develop the campaign proposition, core creative designs and channel planning. Show less

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  TMW Unlimited

  Feb 2015 - Dec 2015

  Account Director (Freelance)

  Contracted to work on both commercial/ retail and UK Government clients as well as explore new business development opportunities and Agency pitches.Commercial Brands:- TTL Campaign planning, strategy and management for L'Oreal Paris Group, (including The Body Shop & La Roche Posay). - Integrated Execution and planning for Infiniti Europe for existing car brands as well as the launch of a new model at Frankfurt motor show 2015. Digital oversight including web platform migration, content creation, social media, eCRM and SEO. Government Clients / Brands:- Digital Campaign planning (2015-16) build and execution for Ofgem and their partner - Department of Energy and Climate Control (DECC) - "Be an energy shopper campaign". Included digital execution, website management, strategic channel planning and post campaign analysis. - Right to Buy - TTL campaign planning and execution of 2015 & Q1 2016 campaigns. Including TTL strategy and post campaign analysis. Show less

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  Consultant

  Apr 2016 - Mar 2017

  Senior Advertising & Digital Marketing Specialist

  Marketing & Advertising consultancy - specialising in digital strategy, brand management and integrated campaign planning. Business & Brand assessment.

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  Krow communications ltd

  Apr 2017 - Dec 2017

  Senior Digital Account Director

  Head of Digital, overseeing all digital aspects of the full client portfolio. Data analysis, media and campaign strategy. Full oversight of all digital creative and media plans for the Agency’s key client DFS Group. Lead contact for client and agency partners/suppliers, working closely with them to achieve optimum metrics and campaign results. Lead digital training sessions for senior client + agency staff. Consultation on all New Business & creative pitches. Integral in securing new client (Sky Vegas) in all agency pitch for national ‘disruptive’ TTL Campaign. Show less