Muhammad Rizwan

Experience

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  Pakistan Rubber & Tire Co - Bridgestone Tires

  Oct 1992 - Sept 2002

  Senior Technical Representative & In Charge Sales Center

  • Hit and exceeded retail sales target YoY.• Achieved 97% accuracy in claim handling.• Assisted customers in selecting the right tire for their vehicle operation by conducting tests and providing lower CPK.• Trained newcomers in sales• Worked together with Bridgestone Engineers in product testing and evaluation to help in developing suitable products for the Pakistan market• Awarded with a special bonus on effective claim handling.• Nominated for technical training at BFTCC, Thailand. Show less

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  Nasser Bin Abdullatif Alserkal Est.- Bridgestone Tires

  Sept 2002 - Mar 2007

  Sales & Technical Service Engineer

  • Introduced fully equipped mobile van, door-to-door sale – “DIAL A TYRE.”• Completed timely state-of-the-art retail outlet setup on Shaikh Zayed Road• Efficiently handled OE car dealers, having Bridgestone tire share within Dubai, Sharjah, and Northern Emirates• Setup Dubai Taxi fleet, dedicated workshop• Received appreciation letter from the Managing Director (BSME) on solving vibration cases and reducing it to almost half.• Received appreciation letters from Volkswagen, Mazda & EPPCO for excellent service.• Developed G582 & D683 products along with Bridgestone Japan technical team. Show less

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  ZAFCO FZCO - Multi Brand Tires & Batteries

  Apr 2007 - Mar 2012

  • Was responsible for Zafco's operations for local and international markets.• We were involved in different product development according to market demand. The main markets were the GCC, African countries, Russia, and Brazil.• Introduced ’On Wheel Service’. First of its kind in the UAE• Setup of Technical department and technical manual for the local and international market• Developed Zeetex products in coordination with various factories in Indonesia and China.• Developed new product, RR605 in 1200R24 size from the Doublecoin factory. It was the highest-selling SKU in the UAE.• Created the first Zeetex product catalog for brand participation in the 2007 Las Vegas, USA SEMA show. Show less

  • Area Sales Manager

    Jul 2008 - Mar 2012

  • Manager Technical Service

    Apr 2007 - Jun 2008
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  ZAFCO FZCO - Pirelli Tires

  Mar 2012 - Jan 2014

  General Manager Sales

  • Increased in sales revenue by 20%• Planned, executed, and successfully opened Zafco's first state-of-the-art ZDEGREE retail outlet in Dubai.• Introduced mobile van sales, which led to an additional annual revenue generation of AED 1 million Minimized in stock aging by 35%• Dramatically grew TBR sales from annually, 3,500 units to 6,000 units in Doublecoin Brand.• Overachieved gross margin by 18%• Introduced Zafco Academy, an in-house training and development center.• Maintained the accurate tracking of budgeting sales and costs.• Planned and oversaw the completion of sales campaigns, advertising, and promotional activities to ensure cost-effectiveness.• Instigated research into customer satisfaction and requirements for improvement Show less

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  Hala Group - Kumho Tire

  Feb 2014 - Oct 2016

  National Sales Manager

  • Strategic partnership establishment of Kumho Platinum Club Retail Franchise concept all over the Kingdom• Effectively monitored 3 retail outlets for revenue growth and customer service satisfaction• Increased by 32% annual revenue.• Introduced Zeetex brand in the KSA• Analyzed market segments to identify new business opportunities to expand the existing customer base significantly.• Managed sophisticated development of the sales team through innovative training methodologies and sales approaches• Minimized DSO by implementing the Collection Drive Campaign• Successfully conducted TBR seminars in three main regions of the Kingdom and started Back- to-Back TBR business • Minimized aging stock by correcting the ordering method (RFC - Rolling Forecast) Show less

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  AlBabtain Auto

  Feb 2017 - Aug 2024

  Division Manager

  • Responsible for department P&L• Improved the margin and cash flow by increasing footfall in retail.• Drove revenue growth by 17% YoY, 3 years in a row.• Ensured that new clients would grow into a loyal customer base in a specialist niche market by implementing a new loyalty program.• Introduced mobile van door-to-door sales and services.• 14% increase in bottom line by introducing new brands in tires and batteries.• Drastic drop in expired tires by implementing strict FIFO and minimizing stock aging.• Saved KD 95,000 by minimizing warehouse space and DIO• Multiple brand options for different customer needs• Managed a portfolio of 15+ products and services while mentoring the sales team to achieve sales goals.• Led operational excellence of 13 retail locations through the effective implementation of strategic plans. Show less

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  ZAFCO

  Oct 2024 - now

  Sales Director