Joseph Chalkley

Experience

• 

  InterContinental Hotels Group (IHG®)

  Jun 2017 - Sept 2018

  Digital Channels Intern
• 

  SevenCapital

  Aug 2019 - Dec 2019

  Digital Marketing Executive
• 

  IHG Hotels & Resorts

  Dec 2019 - now

  • Managing and optimising IHG’s Always-On media buying strategy.• Leading the development of our in-house DCO strategy using Google Studio, Google Web Designer and Campaign Manager. • Bringing the production of standard and dynamic HTML5 ads in-house.• Overseeing the in-housing of both HTML asset production and DCO capabilities for all regional IHG Programmatic teams.• Plan, buy/execute and measure data driven audience targeting strategies.• Create and implement segmented audience strategies combined with segmented dynamic ad messaging to increase ad relevance. • Overseeing all EMEAA trafficking using Campaign Manager Show less

  • Field Marketing Services Manager - Europe

    Mar 2023 - now

  • UK&I Field Marketing Manager (6-Month Secondment)

    Sept 2022 - Feb 2023

  • Programmatic Ad Ops Manager

    Jul 2021 - Feb 2023

  • Programmatic Marketing Specialist

    Dec 2019 - Jul 2021