Ruth Weaver

Experience

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  Orange

  Apr 2001 - Dec 2001

  Message Development Manager, Brand Communication
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  Halifax Bank of Scotland

  Jan 2002 - Sept 2002

  CRM Campaign Manager - Contract
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  Lloyds TSB

  Nov 2002 - Jul 2004

  Campaign Manager - Contract
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  Clerical Medical

  Jul 2004 - Jan 2005

  Senior Marketing Executive - Contract
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  Lloyds TSB

  Feb 2005 - Oct 2013

  Marketing Manager - Contract
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  The Cinnamon Tree

  Aug 2006 - Jan 2012

  Owner

  Established a contemporary jewellery gallery together with an online store. Devised and managed the marketing strategy encompassing the research, branding, product, pricing and promotion.

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  AXA Self Investor

  Nov 2013 - May 2014

  Marketing Communications Manager - Contract

  Developed and further enhanced the draft communications plan. Created and managed the project plan for the delivery of the ISA season marketing campaigns. Managed the media plan and copy wrote for multiple channels. Managed the development and delivery of a digital CRM plan.

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  Lloyds Banking Group

  Jul 2014 - Dec 2014

  Business Partner, Customer Insight - Contract

  Working across the Credit Card Products, Marketing and Customer Insight teams to develop strategic BTL plans for both customer engagement and retention. Recommending appropriate data-driven, customer-centric solutions using customer insight and marketing knowledge.

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  TSB Bank

  Jan 2015 - Aug 2015

  Marketing Manager - contract

  Developed and shaped a customer welcome communications programme. Worked with customer insight and research teams to improve existing POS and post purchase communications and create a new data-driven email engagement programme to improve product penetration.

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  AXA Self Investor

  Jan 2016 - Apr 2016

  Digital Marketing Manager - Contract

  Managed the digital ISA campaign. Created new web content including infographics for use in social media.

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  TSB Bank

  Sept 2016 - Nov 2016

  Marketing Manager

  Managed a team of 6 copywriters to deliver the rebranding of 2,500 letters that reflected TSB’s vision and values.

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  Care for the Family

  Jan 2017 - Dec 2018

  Lead Manager, Event Promotions

  Led the Event Promotion team in planning, developing and delivering successful and sustainable event promotion strategies to maximise the attendance at a UK-wide 62 event programme. Led the team in marketing through digital media, print, telemarketing, networks and exhibitions. Analysing, evaluating and reporting on campaign and promotional practices to drive change and increase efficiency from both a financial and team resource perspective. Developed the team by encouraging personal development and employing a growth mindset, with a focus on expanding their skillset. Supported other teams across the charity in a marketing advisory capacity. Show less

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  No 8 Coaching

  Jul 2019 - now

  Performance & Empowerment Coach