Hayley Uffelman-Henderson

Experience

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  Parade Field Farm

  Jun 2015 - Mar 2018

  Farm Assistant
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  Sinkland Farms

  Sept 2017 - Dec 2017

  Intern
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  Equiseen LLC

  Jan 2018 - Aug 2018

  Freelance Marketing Consultant

  Provided account management and content development for various clients' social media accounts across different platforms, maintained and managed updates for clients' Shopify & Wordpress sites, updated blog posts, provided professional commercial photography for clients and general data entry services. In addition to duties assigned as a marketing assistant, Hayley assisted with the pick-pack-and-ship, online retail site management, inventory database creation and management, and other business management services, including recruiting and hiring, for small equestrian online retailers. Show less

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  SkillsUSA

  Aug 2018 - Jan 2023

  • Creates an annual social media plan based on data and analytics designed to consistently increase engagement and reach of SkillsUSA social media channels.• As part of that plan, develops and implements a social media calendar. • Develops digital content daily in coordination with other staff members, which may include designing and writing content.• Updates and maintains the Social Media Toolkit for state associations.• Works with other departments to incorporate their social media needs and requests into the overall social media plan.• Tracks social media influence measurements, prepares reports on usage statistics, and continuously monitors coverage of all sites. • Identifies story ideas and writes content for SkillsUSA Champions digital hub as necessary.• Assists with the design of SkillsUSA landing pages, etc., on social media (e.g., Facebook timeline cover, profile images, thumbnails, ads, Twitter profile, blogs).• Assists with website updates on an as-needed basis.• Monitors, listens and seeks opportunities for SkillsUSA to respond to users in social media spaces, engages in dialogue and answers questions where appropriate.• Assists in creating, integrating and executing campaign strategies for increasing website traffic, followers and email subscribers through search engine optimization, keyword marketing, reciprocal linking, social networking, multimedia and interactive content to increase the reach of SkillsUSA programs and attract and retain engaged audiences.• Designs, creates and manages promotions and ad campaigns on social media and in email.• Ensures proper online messaging and relevancy and consistency of messages across multiple networks.• Assists other communications staff with writing and layout for print materials as well as photography, videography, video editing and public relations efforts, as assigned by the communications director. Show less Responsibilities:- Implement social media strategy and initiatives across various social media platforms including but not limited to Facebook, Twitter, Instagram, YouTube and LinkedIn.- Track social media influence measurements, prepare reports on usage statistics and continuously monitor coverage of all sites. - Monitor and analyze trends in social media tools, applications, channels, design and strategy and applies appropriately to develop and cultivate social media outreach and social media communities and drive organization objectives.- Oversee design of SkillsUSA landing pages, etc., on social media (e.g., Facebook timeline cover, profile images, thumbnails, ads, Twitter profile, blogs).- Assist in creating, integrating and executing campaign strategies for increasing website traffic, followers and email subscribers through search engine optimization, keyword marketing, reciprocal linking, social networking, multimedia and interactive content to increase the reach of SkillsUSA programs and attract and retain engaged audiences.- Design, create and manage promotions and ad campaigns on social media and in email.- Ensure proper online messaging and relevancy and consistency of messages across multiple networks.- Assist other communications staff with writing and layout for print materials for Champions Magazine as well as photography, videography, video editing and public relations efforts, as assigned by the communications director. Show less

  • Social Media Manager

    Jul 2020 - Jan 2023

  • Communications Specialist

    Aug 2018 - Jul 2020
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  WorldSkills International

  Aug 2019 - Aug 2019

  Social Media Coordinator

  Volunteer Social Media Coordinator - WorldSkills Conference and Opening/Closing Ceremony

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  Pilot Company

  Jan 2023 - Jul 2023

  Digital Marketing Specialist
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  C3 Studio, LLC

  Oct 2023 - Mar 2024

  Social Media/Website/Marketing Manager
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  National Limousine Association - NLA

  Mar 2024 - now

  Marketing and Communications Manager