
THIAGO FURLAN
Customer Service

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About me
REGIONAL SALES MANAGER | RETAIL | B2B | HOME IMPROVEMENT | FOODSERVICE
Education

Fundação Getulio Vargas
2014 - 2016Master of Business Administration (MBA) Business Management
Pontifícia Universidade Católica de Campinas
2000 - 2003Bachelor of Arts Public RelationsActivities and Societies: Relações Públicas Internacionais, sistemas de mídia, negociação em relações públicas, responsabilidade social, defesa do consumidor, planejamento e execução de eventos, produção gráfica, redação, estudos do comportamento do consumidor, gerenciamento de crises. Membro ativo do diretório acadêmico de comunicação (DACOM).Representante da universidade em congressos de comunicação e encontros estudantis.Diplomado em 3 workshops realizados sobre os temas Responsabilidade Social, Responsabilidade Ambiental e Direitos do Consumidor.
Experience

AD.AH Propaganda & Marketing
Oct 2004 - Nov 2005Customer Service- Corporate customers relationship and negotiations;- Prospecting for new customers and expanding business;- Interface between customers and agency;- Market prospecting to attract new business;- Join forces with Planning, Creation and Production departments.Main Results:- Reactivation of the proactive commercial department;- Attracting new business to the agency, including 3 customers with annual contract;- Registration of more than 30 potential customers in 11 months;- Creation and implementation of a new budget proposal model. Show less

Coca-Cola FEMSA
Nov 2005 - Jan 2008Sales Manager (Supervisor level)Main responsibilities:- Responsible for executing commercial strategies in the retail channel;- Portfolio management with about 3,000 customers in different sub channels;- Sales team management;- Market relationship;- Market prospecting to attract new business.Main results:- “Execution Cell” project creation and accomplished;- 7% growth in the number of POS;- Promotion of team professionals for key account and supervision positions.Customers: about 2,500 retail customers, besides corporate customers (ex: Masterfoods –REPLAN) Show less

Itaú Unibanco
May 2008 - Nov 2009Main responsibilities:- Responsible for the business unit (Fininvest consumer store);- Team management and training;- Evaluation of the potential market and preparation of management reports;- Join with the Fininvest Empresas area business.Main results:- Reversal of the subsidiary's contribution margin from -72,000 to +23,000 in 12 months;- Achievement of regional campaign in insurance sales - 1st place;- Growth in sales of Personal Loans by 22%, Payroll Loans by 64% and sales of the Bill Payment service by 19%. Show less
Uniclass Executive Manager
May 2009 - Nov 2009Retail Store Manager
May 2008 - May 2009

Schincariol
Nov 2009 - Feb 2010Sales Manager (Supermarket / Distributors / Special markets channels)Main responsibilities:- Supervise and evaluate operations and results obtained in the operating channels (interior SP area);- Sales teams management;- Maintenance of the company's commercial policy in the region;- Budget planning, reports and control of KPI’s with reporting to the Commercial Director;- Maximize sales, reduce costs, develop people and processes;- Customer’s contracts management.Main results:- Renewal and maintenance of contracts with important clients (ex: Joe & Leo’s);- Reintroduction of the Glacial brand in the Itu region.Customers: Regional supermarkets (like Pague Menos Compre Mais, São Vicente, Summerbol) small distributors in Campinas region, renowned restaurants (ex: Joe&Leo’s, Giovanetti, Devassa brewery etc.). Show less

BASF
Jun 2010 - Aug 2015Business Consultant (Decorative Paints Division – Suvinil)Main responsibilities:- Commercial management, market strategy and relationship (resale channel);- Portfolio management with an annual volume of 6.5 million liters and R$ 35 million in revenue (38% EBTIDA);- Annual investment budget management;- Development and training for customers salespeople and investment professionals;- Trade marketing assistance at the POS.Main results:- 10% growth in the number of POS's;- New shopkeepers added to the business;- Increase of market share in operation areas (+2% in Jundiaí and + 0.5% in Campinas)Customers: Resale Suvinil in inner city of SP (Campinas and Jundiaí regions, Circuito das Águas region). Show less

Sasazaki - Portas e Janelas
Mar 2016 - Jan 2023Main responsibilities:- Trade, strategy and relationship management (Home Center channel - national accounts);- Negotiation at headquarters;- Monitoring and optimization of commercial contracts;- Management of the team of promoters, development and training of customers sales teams.Main results:- Sell in / sell out growth in the accounts served;- Repositioning of products brands in the Home Center channel;- More than a thousand trained salespeople;- Increase of market share in the accounts served;- Update of product exhibitors at the POS / New exhibition models implemented.Customers: CONSTRUDECOR (DICICO / SODIMAC), SAINT-GOBAIN (TELHANORTE) e C&C Show less
Sales Manager
Oct 2020 - Jan 2023Home Center’s Commercial Coordinator
Aug 2019 - Oct 2020Key Account Home Center
Mar 2016 - Aug 2019

PPG
Nov 2023 - now- Responsible for commercial strategies in retail, distribution and direct sales channels;- Management of customer portfolio in the states of MT, MS, SP and RJ;- Management of sales team;- Relationship in the market;- Market prospecting to capture new business. - Management and strategy of the Distribution, Resale and Direct Sales channels for the states of SP and RJ;- Responsible for the expansion of the Renner by PPG brand in the largest markets in the southeast region.
Sales Supervisor
Jan 2025 - nowSoutheast Sales
Nov 2023 - Dec 2024
Licenses & Certifications
- View certificate

Técnicas de Persuasão em Vendas
LinkedInAug 2020 - View certificate

A Linguagem Corporal dos Líderes
LinkedInAug 2020
Languages
- inInglês
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