Nicole Sung

Experience

• 

  CTBC Financial Holding Co., Ltd. 中信金控

  Jul 2007 - Jul 2011

  Card Marketing Manager

  ･ Initiate loyalty program for segment mgmt via (1)cash rebate campaign; (2)seasonal campaign (e.g.travel, tax, tuition..); (3)auto-pay setup for utility bills payment.･ Launched high-end card acquisition to x-sell banking customers & anti-attrition campaign to retain customers.･ Analyze & produce lending product outbound leads to telemarketing team. (Balance transfer/ Installment/Loan) ･ Manage sales incentives programs/contest, develop event-based model to increase response rate.

• 

  ANZ

  Jul 2011 - Mar 2012

  Card Usage Marketing Manager

  ･ Exceed new merchant acquisition goal by winning more than 50 hot-spring alliances within 1 month.･ Usage program communication by festival / seasonal / trendy themes.

• 

  Citi

  Apr 2012 - now

  ･ Digital insurance business management/strategy planning via new product establishment, alliance marketing, campaign & digital communication, to boost up web traffic & sales. ･ Initiate digital-led project to facilitate seamless customers experience ･ Strategic planning on digital roadmap of proposed initiatives; in charge of digital metrics (KPI). ･ Drive digital engagement to achieve goal via marketing campaign, communication & segment mgmt. ･ Liaison with region team for country performance, and initiatives sharing.･ Establish channel migration plan (from human channel to digital) at call center & branch.･ Supervise (1 member) and buildup UI (user web interface) content & EDM maintenance process mechanism. ･ Lead cross-functional team (5 members) to launch utility bill payment service via digital platform with 30+ merchants available.･ Mobile e-Statement online view launched/ Online interactive voice response e-Statement auto-enrollment.･ Third party vendor management for outsourcing biz security review.

  • AVP, Team Head of Digital Insurance & Marketing

    May 2019 - now

  • Digital Banking Engagement Marketing Manager

    Jan 2016 - Apr 2019

  • Digital Banking Project Manager & Vendor management

    Apr 2012 - Dec 2015