David Ade

Experience

• 

  PT. Sigma Cipta Caraka (Telkomsigma)

  Sept 2008 - Aug 2009

  Internship

  -- Administration-- Compiling tax data and document

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  PT Bank Panin Tbk

  Aug 2009 - Oct 2010

  Product Development Officer

  a. Build new product conceptb. Present performance of Auto loan salesc. Build strong relationship with dealerd. Create programs for the dealere. Controlling target for auto loan credit-- Made even and promos for dealer

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  PT. Bank CIMB Niaga, Tbk

  Nov 2010 - Oct 2012

  Product development

  a. Responsible for overall Insurance Retail Business Banking b. Ensure the loan process is proper with the legal SOPc. Business Development for overall retail business bankingd. Receive a report from branch operation admin on the performance of each banking branch all over Indonesiae. Giving training to all branches in Indonesia about new product or insurance program f. Existing program distribution and new insurance program per divisiong. Achievement of sales turnover in each division in each period h. Report slow moving programs in the branches and Responsible for good performance from each branches. i. Coordination between the front end with the back end, so accomplished in accordance with the systems proceduresj. Responsible for minimizing the risk of bad debt from customer and giving solution to customer to setting the insurance programs. k. Conduct reguler visits to the branches (branch that contribute a large revenue) at least one week in 10 outlets Show less

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  Orang Tua Group

  Oct 2012 - Apr 2018

  Brand Manager

  A. Monitoring and responsible for development process of beverages productsB. Create strategic marketing plan, including consumer promo, trade promo, direct selling activation and event to create brand awareness and get sales volume.C. Developing the brand awareness and brand image of the product throughout integrated Marketing Communication.D. Monitoring, controlling, evaluate and participate in promotion and sponsorship program.E. Coordination with advertising/media agency/full services agency/media for advertise/media campaign/program campaign.F. Coordination with Supplier for branding merchandiseG. Responsible for branding merchandise allocation and distribution processH. Market visit and market intelligent for competitor product.I. Negotiation process for branding spot in outlet or venueJ. Negotiation process for product agreement with many outlets around IndonesiaK. Analyzing market share product, potential consumer and potential market based on external research data or internal data sources.L. Communicate our benefits to our customersM. Socialize our new brandN. Creating launch event, starting from the concept of launch then the executions for the conceptO. Build the story of the new product that will developed as a brand identityP. Monitoring implementation for our strategic planning and making correction (if needed) to achieve the sales targetQ. Monitoring and reporting sales performance to management and coordinate with team sales/distribution to make trade promotion campaign and tactical activities to increase the volume distribution and get higher profit.R. Coordinate with Regional Sales Manager/Area Sales Manager with taking care achievement by region/chain.S. In charge for the committee of appreciation program gathering eventT. Creating, implementing, monitoring our social media activitiesU. Initiate Social Media marketing planV. Coordinating report to Business Unit Manager and Managing Director Show less

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  PT. Mandala Multifinance Tbk

  Apr 2018 - May 2025

  • Responsible for the whole digital Apps of Mandala Electronics• Create brand awareness for Mandala Finance • Building the brand image of product throughout integrated Marketing Communication• Responsible for all the Digital Marketing in PT Mandala Finance Tbk. • Monitoring, evaluate and participate in running promotion and marketing activities.• Media relations, media update and media placement• Responsible for marketing budget for a year• Joint visit with sales in order to get issue and anticipate competitor`s activities• Make marketing plan start from ATL, BTL, PR Plan and digital marketing• Coordinate with agencies, supplier, media agency for campaign • Coordinate closely with Sales department and service center for sales and channel strategy• Analyzing sales, market and consumer review and trend Show less

  • Marketing Manager

    Jan 2019 - May 2025

  • Product and Channel Development Manager

    Apr 2018 - Jan 2019
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  Manulife

  May 2024 - May 2025

  Business Director
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  PT Lautan Natural Krimerindo

  Jan 2025 - now

  Brand Activation Manager