Faron Sagebiel

Experience

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  RANE

  Jan 2005 - Jan 2008

  Institutional Marketing, Sales and Client Services Executive

  Consistently achieved highest retention and new sales revenue, averaging 48% of total revenue produced by a 3-member sales/retention team. Achieved the highest revenue production each month during the period of August 2006 to March 2007.

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  AT&T

  Jan 2008 - Sept 2011

  Advertising

  Integrated and optimized email and direct marketing tactics to leverage messaging across multiple channels effectively. Oversaw the development of direct communication plans for strategic product lines, managing multiple consumer advertising projects across diverse channels, from online to retail. Coordinated with marketing teams, agency and internal partners to develop, test campaigns, and analyze market data, analytics, and campaign feedback.Highlights of accomplishments in this role include:• Managed a broad spectrum of consumer advertising projects from conceptualization to production, involving multiple products, agencies, vendors, and corporate partners, which contributed to a unified and effective marketing strategy.• Administered consumer advertising budgets against KPIs and ROI expectations, ensuring efficient allocation of resources and maximization of campaign outcomes.• Acknowledged for proficiency in March 2009 and tasked with managing AT&T’s new U-verse TV acquisition advertising, overseeing digital and direct marketing projects and operations with a budget exceeding $100M. Show less

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  Javelin Direct

  Jan 2008 - Sept 2011

  Senior Director Client Services

  -Worked on-site with AT&T to manage agency relationships, resolving conflicts and overdelivering on strategic needs, while supporting client-side advertising initiatives and strategies.

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  Peace Corps

  Sept 2011 - Nov 2013

  Community Development

  Collaborated with the local municipal government and NGOs to foster SMBs, develop organizational capacity, implement regional marketing and promotional projects, and partner with EU countries on cross-border initiatives. Helped establish the Economic Development/EU Project office in the Municipality of Strumica, fostering partnerships and investment for development projects. Assisted the local government in composing and professionally translating EU grant proposals. Launched a free public Wi-Fi network, enhancing digital access for the Strumica urban center. Developed a cost-effective, reusable TV advertising campaign for municipal services, increasing public awareness. Show less

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  Tech21

  Feb 2014 - Feb 2020

  Oversaw the North America and LATAM sales and marketing departments, directing sales forecasting, performance goal setting, and the development of sales incentive programs aligned with corporate growth objectives. Built and supervised a proficient sales and marketing team to implement effective sales strategies and achieve market influence. Provided tactical leadership in sales and marketing strategy formulation, market competitiveness, and direct market analysis to maintain competitive advantage.Highlights of accomplishments in this role include:• Achieved a 30% increase in year-over-year revenue, successfully maintaining the #2 brand position in a highly competitive market through strategic sales and marketing initiatives.• Headed the successful launch of a new Tech21 office in Austin as Country Manager in September 2017, significantly expanding the company's operational footprint and enhancing regional administrative capabilities.• Utilized syndicated and open-source data to craft compelling stories which solidified SMB client relationships to foster long-term business partnerships. Show less Led efforts across all aspects of Americas product marketing for the fastest-growing, and 2nd largest, major mobile case brand. Managed the development, and implementation of marketing plans, PR, and promotional programs, driving customer interest and sales. Utilized NPD data for insightful marketing and branding positioning for product portfolios. Oversaw the execution of marketing campaigns, including result tracking, ROI analyses, and actionable insights from market research, competitor analyses, campaign outcomes, and consumer trends.Highlights of accomplishments in this role include:• Led the exponential growth and scaling of the brand, achieving over 300% growth within the first 15 months by developing and executing comprehensive marketing strategies in collaboration with retail partners.• Directed the marketing support for the launch of four national retail channels including AT&T, Best Buy, Verizon, and Target, enhancing sell-through performance threefold in under two years.• Managed comprehensive marketing asset creation, channel-specific budgeting, sales team support, and channel-marketing relationships, maximizing Marketing Development Funds (MDF) ROI. Show less

  • Head of US Sales

    Dec 2018 - Feb 2020

  • Vice President, Sales and Marketing - Americas

    Oct 2016 - Dec 2018

  • Marketing Director - Americas

    Feb 2014 - Oct 2016
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  MibeTec U.S. Inc.

  Mar 2020 - now

  Vice President – Sales & Marketing, Americas

  Led the launch of the MibeTec brand and its inaugural OTC product, Bite Away, in the Americas. Directed the omnichannel management of online & enterprise sales and led agency partnerships and strategy. Coordinated trade shows, customer engagement meetings, and GTM discussions with retailers, ensuring consistent brand presence across all platforms.Highlights of accomplishments in this role include:• Launched the B2C website and navigated the brand to achieve over $1M in revenue within the first year on Amazon from a single SKU, amidst unforeseen pandemic challenges.• Achieved >450% sales growth in 18 months.• Elevated the Amazon store to a top-10 ranking in the Insect Bite Treatment category, establishing a competitive sub-category and securing consistent sales growth.• Forged partnerships with major retailers including Walmart, Target, Sam’s Club, and Walgreens, resulting in direct product placements and enhancing the brand’s retail and e-commerce presence.• Guided online advertising and marketing efforts to achieve significant brand visibility, consumer awareness and PR coverage, including features on the Today Show, Oprah’s List and others. Show less