
Sarah Kasel
Senior Marketing Associate

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About me
Strategic Event Manager
Education

University of Cincinnati
2001 - 2005BA
Experience

Protective Life
Jan 2009 - Sept 2015Senior Marketing AssociateIn my role as a Senior Marketing Associate at Protective Life, I successfully managed a multi-million-dollar event budget, overseeing vendor relationships, venue selection, and contract negotiations. I played a key role in creating marketing materials for various events, including tradeshows, product launches, and sales conferences. My dedication and hard work were recognized with four promotions during my tenure.

St. Thomas Restaurant Group
Sept 2015 - Dec 2020Event ManagerAs an Event Manager, I specialized in planning and executing large-scale events, including corporate functions, trade shows, government symposiums, and destination weddings. I successfully increased client satisfaction scores by 40% within two months of joining the team. My role involved overseeing event design, managing on-site preparations, and ensuring high-level service delivery throughout all phases.

The Summit Hotel
Jan 2020 - Sept 2022Event/Outlet ManagerAs an Event/Outlet Manager at The Summit Hotel, I spearheaded the creation of innovative events, resulting in a 45% revenue boost within two months. Leading cross-departmental planning meetings for various event types, including conferences for Fortune 500 companies and professional sports functions, I was honored as Leader of the Year by Senior Leadership in both 2020 and 2021.

Crowley
Aug 2022 - May 2024Corporate Event PlannerIn my role as a Corporate Event Planner, I successfully led a high volume of events, including tradeshows, launches, and conferences, while increasing customer satisfaction by 40% within 3 months of hire. I collaborated with various teams to ensure seamless execution and innovative event experiences, along with comprehensive post-event analysis.
Licenses & Certifications
- View certificate

Certificate of Completion in How to Write A Killer Marketing Plan
American Management AssociationDec 2013
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