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Najath Abdul Kareem

Najath Abdul Kareem

Intern Trainee

Followers of Najath Abdul Kareem358 followers
location of Najath Abdul KareemMississauga, Ontario, Canada

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  • Timeline

  • About me

    Head of Marketing at Haletale | Content Creator & Writer at Dermelement | Artist & Mother

  • Education

    • American University of Ras Al Khaimah

      2014 - 2018
      Bachelor of Science (BS) Biotechnology 3.65/4

      Activities and Societies: -Dean’s List 2017 & 2018 and President’s List 2017 & 2018 -Awarded Undergraduate Research and Scholarship Award by American University of Ras Al Khaimah - Finalist in Undergraduate Research Competition by Abu Dhabi University presenting the project on the effects of plant and vegetable extract on cancer cells - Awarded second place for an innovative project – “Vertical Farming under artificial environment” by American University of Ras Al Khaimah. Graduated

    • University of Toronto

      2020 - 2023
      Master of Science - MS Medical Science

      Not completed/ Paused on Maternity Leave

    • Growclass

      2024 - 2024
      Growth Marketing

      Completed multi-week part-time program for Growth Marketing Professionals. Course content included: Growth and experimentation mindset, SEO, Facebook and Google ads, conversion copywriting, Google analytics, and email marketing.

  • Experience

    • Julphar

      May 2017 - Jul 2017
      Intern Trainee

    • Albert Dock Workshop

      Jul 2019 - Oct 2019
      IELTS Trainer

    • Dermelement

      May 2020 - now
      Content Writer

      At Dermelement, I blend my passion for biotechnology and beauty to create science-driven content that educates our community on skincare and haircare. I manage content strategy, SEO, and digital marketing, providing in-depth product reviews and ingredient insights, while engaging with our audience to build a transparent and informed beauty community.

    • Sunnybrook

      Sept 2020 - Aug 2021
      Graduate Research Student

    • Freelance

      Nov 2022 - now
      Freelance Illustrator

      Part-time Children's book Illustrator working with Self-published Authors

    • Lunenfeld-Tanenbaum Research Institute, Sinai Health

      Jan 2023 - May 2023
      Graduate Student

    • Haletale

      Sept 2023 - now
      Head of Marketing

      1. Developed and executed comprehensive marketing campaigns that significantly increased brand awareness and engagement.2. Created educational content and product updates, boosting Instagram views and reach.3. Produced compelling blog posts for LinkedIn, driving increased visits and engagement.4. Strategically participated in relevant subreddits and posted informative blogs on Quora to enhance website traffic.5. Utilized CRM software such as Freshworks and Go High Level for SMS and email marketing campaigns, conducting A/B testing to optimize performance.6. Analyzed email campaign metrics (open rates, click-through rates) to refine future strategies.7. Collaborated with marketing experts and mentors to design and implement effective Meta and LinkedIn ad campaigns.8. Engaged influencers in the real estate niche for software promotion, enhancing brand visibility.9. Proficient in SEO tools like SEMrush, contributing to the optimization of content for improved search engine rankings.10. Skilled in content creation and copywriting for landing pages and blogs, ensuring high-quality and engaging material. Show less

    • Azelefa

      Sept 2024 - now
      Email Marketing Specialist

  • Licenses & Certifications

  • Volunteer Experience

    • Student Volunteer

      Issued by American University of Ras Al Khaimah
      American University of Ras Al KhaimahAssociated with Najath Abdul Kareem