Eugene (Yu-Chun) Lu

Experience

• 

  Hewlett Packard Enterprise

  Jun 2013 - Jun 2014

  Global Supply Chain & Service Delivery
• 

  Dell Technologies

  Jun 2014 - Sept 2014

  Corporate Strategy & Development, Global Operations
• 

  華碩

  Sept 2015 - Nov 2020

  • Regional Go-to-market Manager (Australia and New Zealand)

    Jan 2019 - Nov 2020

  • Country Go-to-market Manager (South East Asia)

    Mar 2017 - Dec 2018

  • Branch Sales Manager (India)

    Sept 2015 - Apr 2017
• 

  小米科技

  Nov 2020 - now

  As the Director of Advertising & AdTech at Xiaomi, I lead the charge in harnessing the power of programmatic advertising and technological innovation to drive market growth and redefine client service models. My focus lies in cultivating OEM partnerships, bolstering global ad revenue, and pioneering data-driven strategies that resonate with top-tier clients across various verticals. My commitment is to deliver robust and scalable ad solutions that not only anticipate market demands but also set new benchmarks for engagement and ROI in the AdTech landscape. Show less As Head of Global Programmatic Advertising at Xiaomi, I oversee the full spectrum of programmatic demand and supply. My mandate involves forging strategic partnerships with top-tier DSPs and ADNs to unlock the full potential of Xiaomi's extensive mobile and CTV/OTT traffic. Simultaneously, I'm focused on expanding our programmatic supply by cultivating relationships with app developers for SDK integration and leveraging Xiaomi's own demand channels. This dual focus ensures a robust marketplace where demand meets premium supply, driving value and innovation across the programmatic ecosystem. Show less As Global Business Development Manager at Xiaomi, I spearhead the monetization strategy for Xiaomi connected TV ecosystem. I manage the monetization of Xiaomi TV+ (OTT) applications through programmatic channels and drive content partnerships and acquisitions. My responsibilities extend to forging strategic alliances and developing business opportunities with premier global and regional OTT companies, reinforcing Xiaomi's position as a leader in the connected TV space and expanding content portfolio to deliver exceptional value to our users. Show less

  • Director of Global Advertising

    Sept 2023 - now

  • Head of Global Programmatic Advertising

    Dec 2021 - Nov 2023

  • Global Business Development

    Nov 2020 - Dec 2021