Gaurav Sabhani

Experience

• 

  Ataraxia Capital

  Jul 2021 - Jan 2024

  Analyzed social media performance using Google Analytics and Facebook Insights to track engagement metrics, user behavior, and conversion rates. Identified key trends and actionable insights, which led to a 15% increase in post engagement and a 10% rise in website traffic from social channels.Created detailed reports in Excel by aggregating and visualizing data from social media platforms, identifying trends in user engagement, content performance, and audience demographics. This analysis informed content strategy, leading to improved targeting and optimized ad spend.Monitored and evaluated social media campaigns through data analysis in Google Analytics and Facebook Insights, uncovering patterns in audience interaction. Provided data-driven recommendations to optimize campaign timing and content, improving reach by 20% and reducing bounce rates by 12%. Show less At Ataraxia Capital, I’ve been able to combine my passion for social media with my interest in finance, gaining hands-on experience in creating and managing impactful social media strategies. Here’s a glimpse into what I’ve been working on:Key Responsibilities: Content Creation: I developed engaging and informative content tailored for our various social media platforms, including LinkedIn, Twitter, Facebook, and Instagram. This involved crafting posts, designing visuals, and scheduling content to ensure a consistent and compelling online presence. Campaign Management: I assisted in planning, executing, and analyzing social media campaigns. This includes setting campaign objectives, tracking performance metrics, and optimizing strategies to enhance brand awareness and audience engagement. Community Engagement: Interacting with our followers was one of my favorite parts of the role. I respond to comments and messages, fostering a positive and interactive community around our brand. Analytics and Reporting: Monitoring social media metrics is crucial to our success. I regularly analyzed data to provide insights and recommendations for improving our social media efforts. Market Research: Staying informed about industry trends and competitors’ activities helps us stay ahead of the curve. I conducted research to inform our strategies and ensure we’re always innovating. Collaboration: I worked closely with the marketing team to ensure our social media efforts align with our overall brand strategy and marketing goals. This collaborative environment has been instrumental in my learning and growth.What I’ve Gained:This internship has provided me with invaluable experience in social media marketing within the financial sector. I’ve developed strong content creation skills, learned to manage and analyze campaigns, and gained a deeper understanding of how to build and maintain an engaged online community. Show less

  • Analyst Internship

    Jun 2023 - Jan 2024

  • Social Media Marketing Intern

    Jul 2021 - Jun 2023
• 

  Cantilever Labs

  Oct 2021 - Apr 2022

  Social Media Marketing Intern

  - Worked upon creating Social Media Content.- Managed various Webinar events for the company.- Came up with various strategies to increase the audience and the viewership of Company's Social Media Handle.- Worked closely with the team to create brand awareness.

• 

  Safar

  Jan 2022 - Feb 2022

  Graphic Design Intern

  1. Worked closely with the Content Creation Team & came up with ideas for things to post on Social Media.2. Created posts for Instagram Feed for the company.3. Wrote articles on many topics, which were used in creating posts.

• 

  The University of Hong Kong

  May 2022 - Jun 2022

  Research Intern

  Student Exchange Program: Research on Sustainable Development Goals (SDGs)During this student exchange program, I had the opportunity to collaborate on research exploring the theme "India and Hong Kong in the Light of Three E's: Equality, Education, and Economy." Our research focused on analyzing the Sustainable Development Goals (SDGs) and how these two regions address key issues of social and economic development through the lens of equality, educational access, and economic growth.This experience broadened my understanding of global development challenges and solutions, while enhancing my skills in cross-cultural collaboration, research, and critical thinking. It also deepened my appreciation for how different societies work towards sustainable progress, particularly in areas critical to achieving the UN’s SDGs. Show less

• 

  Spinny

  Jan 2024 - Jan 2025

  Business Operations Analyst

  I'm an enthusiastic Analyst at Spinny, where I leverage my analytical prowess and technical skills to empower continuous improvement through testing. I play a pivotal role in crafting, executing, and analyzing experiments that unveil invaluable customer insights, paving the way for data-driven optimizations that unlock enhanced user experiences and business growth.Key Responsibilities: Crafting Strategic Experiments: I design and develop testing strategies that align with business goals and user experience enhancement initiatives. Each experiment is meticulously crafted to validate hypotheses and iterate towards optimal solutions. Execution Excellence: From planning to implementation, I ensure seamless execution of tests across various platforms and touchpoints. This involves collaborating closely with cross-functional teams to maintain alignment with overall business objectives. Analyzing Insights: Post-experiment, I dive deep into data analysis to extract actionable insights. By interpreting quantitative and qualitative data, I identify patterns and trends that inform data-driven decisions. Driving Optimization: Armed with insights, I drive iterative improvements across products and services. Whether it's refining user interfaces, optimizing conversion funnels, or enhancing product features, my focus remains on delivering enhanced user experiences and driving business growth. Show less

• 

  Lenskart.com

  Jan 2025 - now

  Business Analyst - CEO's Office