Joyce Liew

Experience

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  The Flyer Co.

  Jul 2004 - Dec 2005

  Advertising Account Executive

  ::: Oversaw strategic Sales and Marketing plan that drew new and long-term advertising accounts for the company::: Implemented strategies and ideas on advertising design that works::: Conducted rivalry and market research; developed strategies to retain current accounts and seek new business accounts::: Recommended advertising methods and marketing messages for clients::: Assisted clients in activities and events organized::: Discovered market changes in different industries and shared with company and clients::: Improved and maintained the relationships between the company and clients Show less

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  LH.M Advertising Pte Ltd

  Jul 2009 - Jun 2013

  ::: Managed clients’ day-to-day routine tasks::: Managed Suits’ teamwork efficiency, developed each member’s performances and delegated tasks within the team::: Worked closely with internal creative teams to execute branding campaigns::: Enhanced clients brand exposure through multiple advertising channels, retail activation and engagements::: Constantly worked with creative department to make sure strategies and aims of creative works met clients’ expectations::: Worked very closely with vendors (e.g. photographers, videographers, printers, contractors etc), brainstorm, negotiate and collaborate to ensure best outputs.::: Brainstormed and suggested potential business improvement methods to the clients::: Acted as the traffic on internal tasks arrangements in creative studio, ensured smooth operation and no clash of work timelines::: Ensured campaigns were done within budget but still at its best quality Show less

  • Senior Account Executive

    Jul 2010 - Jun 2013

  • Account Executive

    Jul 2009 - Jun 2010
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  Frontage Asia

  Oct 2013 - Mar 2014

  Account Manager

  ::: Managed clients’ day-to-day work::: Prepared briefings and ensure clients’ work were done in top qualities::: Worked with the creative team on campaigns and strategies development, brainstorm of ideas::: Proposed in-store displays that enhanced consumer product experiences, to be used in retail throughout Asia Pacific::: Budget control and crafted proposals for client’s campaigns according to ATL and BTL ads::: Prepared presentation decks and documents for new clients’ tendering::: Close coordination with vendors on video/print/event productions to ensure all works were done within timelines and in great form Show less

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  Asatsu-DK

  Apr 2014 - Aug 2014

  Account Manager

  ::: Worked with clients on daily tasks, maintained good relationships and control of campaign budgets::: Managed team’s efficiency, developed each member’s performances and delegated tasks within the team::: Managed ATL and BTL ads – briefing, team’s brainstorming and reviewing, media planning with media team and ROI analyzation::: Worked across departments such as creative studio, media and strategic planning for pitches::: Implemented brand activation for clients to drive brand and product awareness::: Explored and dealt with sponsorship companies in search of sponsoring opportunities::: Handled events from booth setups, displays, POPS to on-site surveys::: Coordinated with vendors frequently on ATL and BTL productions::: Participated in competitors’ analysis and research to understand the latest market trends::: Explored and recommended different media platforms for clients for optimum brand exposure::: Analyzed and compared different media platforms’ effectiveness::: Coordinated across HQ, branches and partners on regional projects Show less

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  Sony Electronics Asia Pacific

  Aug 2014 - Mar 2021

  Marketing Communications Manager

  - Sony Professional Solutions Asia Pacific Company -::: Managed and elevated the quality of marketing communications campaigns and materials for Asia Pacific::: Handled daily tasks from multiple Business Units across Asia Pacific region::: Discussed and worked out solutions for teams when challenges were met::: Leveraged on marketing technologies, explored and recommended best platforms for optimum brand exposure::: Conducted research on competitors’ activities and market trends, to ensure the teams were in the know::: Maintained and made information accessible for internal and external stakeholders through internal and external portals, regional websites and other platforms::: Planned, crafted and designed of marketing deliverables including videos, brochures, e-newsletters and more::: Planned, improved and managed social media contents::: Strategized and ran social media and Google digital marketing ad campaigns::: Handled events from innovative booth design, venue and construction coordination::: Elevated and ensured user experience for each product and solutions were achieved, especially during events/retail/in-store::: Liaised with vendors including production houses, agencies and partners to ensure the company’s best interests were achieved, locally and regionally::: Safeguarded the brand’s identity and corporate guidelines Show less

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  Mutig Pte. Ltd.

  May 2017 - Dec 2021

  Director

  ::: Seconded in Sony Professional Solutions Asia Pacific as Marketing Communications Manager till March 2021::: Manage clients and campaigns across Asia Pacific region::: Provide marketing communications services, including planning, strategizing to ensure marketing stories are being sent across::: Conceptualize and design marketing collaterals, create digital marketing and social media content (ATL, BTL, TTL)::: Implement brand activation events and campaigns to drive brand awareness and increase engagements ::: Leveraged on marketing technologies to create optimum brand exposure for clients::: Plan, strategize, run Google Ad campaigns and social media accounts for clients::: Create corporate identity, help elevate and safeguard brand images::: Gather solutions, work across departments and business units within clients’ office::: Access, advise, provide solutions and resolve problems for clients::: Keep up with competitors’ marketing activities and trends on behalf of client’s::: Handle corporate, entertainment and festival events for clients, from booth/site conceptualizing, design, artists and volunteers arrangements and more::: Liaise, negotiate and collaborate with vendors such as videographers, photographers, printers, event productions, locally and internationally::: Assist and grow team’s performances through close team works::: Constantly seek business opportunities for the company Show less

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  CHINT Global

  Jan 2022 - now

  • Associate Director, Marketing Communications Asia Pacific

    Apr 2024 - now

  • Regional Marketing Communications Manager, Asia Pacific

    Jan 2022 - Mar 2024