Grace Heah

Experience

• 

  Bata Singapore

  Aug 2013 - Oct 2013

  Marketing Intern

  Assisted in preparing marketing collaterals for the A/W 2013 campaign and handling general administrative tasks including responding to customer queries.

• 

  Singtel

  Jun 2015 - Sept 2017

  Marketing Assistant

  Conceptualising and designing digital banners, eDMs and promotional pages as well as copywriting for several marketing campaigns at Singtel TV. Adapting digital banners for various platforms.Involved in the migration of company website to AEM platform.

• 

  Viu

  Jul 2018 - Jun 2021

  I had the incredible opportunity to spearhead a community outreach programme to Viu Singapore users, where we had a chance to make meaningful connections with them during a worldwide pandemic. I was lucky enough to be part of a team that kicked off Viu Singapore's first original "No Sleep No FOMO" campaign, a travel reality series that took place across the world starring celebs from all over Asia including Eric Nam! Thankful for the opportunities to meet some of Korea's biggest stars like Park Min Young, Kim Jong Kook during an event we worked on with Samsung for their launch of the Galaxy phones in 2018.

  • Marketing Executive / Community Manager

    Apr 2019 - Jun 2021

  • Marketing Executive (Design)

    Jul 2018 - Mar 2019
• 

  General Assembly

  Nov 2021 - Feb 2022

  UX Design Immersive Student

  Improving OClass CRM's UX (Client Project)• Conducted user research with OClass's clients where we observed their needs and pain points, ultimately uncovering an unused dashboard (feature) across all clients.• Developed & delivered hi-fi wireframes of a revamped dashboard experience based on our research insights to the OClass team.Reducing scam crimes through the Police@SG app (Mock Case Study)• Challenged ourselves to ideate solutions on reducing scam crimes through a redesign of the existing Police@SG app. Conducted user research, crafted user stories, creating a clickable prototype and conducting usability testing with the team. Show less

• 

  Femmily

  Apr 2022 - Dec 2023

  Product Designer

  • Led user-centric research initiatives to identify the needs, preferences and pain points of target user base through conducting comprehensive user research, as well as usability testing to identify strengths and flaws in the app experience.• Executed designs for diverse end users across multiple platforms, including a native app (iOS/Android), CMS and corporate website. Contributed to an end-to-end development process.• Established close collaborations with Product Managers, Engineering, Marketing and Business teams to align product feature requirements with user-driven designs, striking balance between user needs and meeting business objectives.• Keen eye to details, ensuring successful delivery of high-quality features and providing clear communication for ease of product development.• Providing clear communication and facilitating design handoff to ensure successful delivery of high-quality features. Developed and managed the design system & style guide to maintain consistency across the organisation. Show less